Tunisia’s alcoholic beverages market is set to expand steadily, with projections indicating an increase in market value from USD 2.0 billion in 2025 to USD 2.5 billion by 2030, reflecting a compound annual growth rate of 4.63%. Growth is expected to be supported by rising consumer awareness and an expanding base of drinkers, particularly as social norms continue to evolve and alcohol consumption becomes more integrated into urban lifestyles. The proliferation of drinking venues—including bars, restaurants, and hotels—is widening access, while government oversight and tighter regulation are steering demand toward legally distributed, taxed products, thereby supporting the formal market.
Beer remains central to Tunisia’s alcohol culture, buoyed by its relatively lower price point and strong local tradition. The youth demographic is playing a significant role in driving growth, drawn by casual consumption, social experiences, and emerging product innovation. In rural areas, access to low-cost alcoholic beverages is increasing, reinforcing the popularity of affordable, mass-market offerings. However, this price sensitivity also reflects broader macroeconomic pressures. Persistent inflation, rising consumer prices, and declining real purchasing power continue to shape consumption behavior, particularly among lower- and middle-income groups.
Despite these constraints, the market outlook remains cautiously optimistic. Structural tailwinds—including growing hospitality infrastructure, shifting cultural dynamics, and a youthful, engaged consumer base—position Tunisia’s alcohol industry for moderate but resilient growth over the next five years.
Focused on delivering actionable insights, this report explores the Tunisia alcoholic beverages market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.
Report Highlights
This report compiles reliable and actionable data on Tunisia alcoholic beverages market size trends spanning 2020 to 2030. Presented in (Liters/USD), it features validated historical values (2020–2024) alongside robust forecasts (2025–2030), with CAGR included for both periods. Market segmentation includes product type and distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The following outlines the segmentation of the Tunisia alcoholic beverages market:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer), RTDs, spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, e-commerce, hypermarkets, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the alcoholic beverages market in Tunisia, helping readers assess brand performance and competitive dynamics. Leading players featured include:
AB InBev
Diageo plc
Heineken N.V.
Pernod Ricard Group
Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
Societe Nouvelle de Brasserie (SONOBRA SA)
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Tunisia alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tunisia Alcoholic Beverages Market – Product Type Analysis
Tunisia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Diageo plc
Heineken N.V.
Pernod Ricard Group
Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
Societe Nouvelle de Brasserie (SONOBRA SA)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Tunisia Alcoholic Beverages Market 2020-2030
Chart Tunisia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Tunisia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Tunisia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Tunisia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Alcoholic Beverages Market by Product Type, 2020-2030
Table Tunisia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Tunisia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Tunisia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Tunisia Alcoholic Beverages Market, by Companies, 2024
Table Tunisia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Tunisia Alcoholic Beverages Market, by Brands, 2024
Table Tunisia – Population (Millions) and Forecast
Table Tunisia – Consumer Price Index (CPI) and Forecast
Table Tunisia – Gross Domestic Product and Forecast
Table Tunisia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Tunisia Alcoholic Beverages Market: Consumption per Capita (Population)