Portugal’s alcoholic beverages market is poised for steady expansion, with total value expected to rise from USD 10.5 billion in 2025 to USD 13.2 billion by 2030, reflecting a compound annual growth rate of 4.6%. Despite this positive momentum, underlying dynamics suggest that growth will be shaped as much by structural shifts in consumer behavior and policy intervention as by volume gains.
Moderate growth in overall consumption is expected as regulatory authorities adopt a firmer stance on alcohol-related health outcomes. Efforts to promote responsible drinking are intensifying, including proposals for higher excise taxes and tighter distribution controls aimed at reducing underage access and curbing excessive consumption. These measures are likely to increase price pressure across the market, particularly within off-trade channels, potentially amplifying affordability concerns for value-sensitive consumers.
At the same time, the resurgence of tourism is playing a vital counterbalancing role, fueling demand in hospitality and on-trade segments and introducing international consumers to Portugal’s diverse beverage offerings. However, generational shifts in consumption habits are evident. Younger consumers are drinking less overall and are increasingly opting for low- and no-alcohol alternatives. Their preferences favor lower-ABV beverages that are rich in flavor and align with wellness-oriented lifestyles.
Sustainability is emerging as a key differentiator in this evolving landscape. Demand is rising for packaging solutions that prioritize reusability and recyclability, alongside growing interest in locally sourced and natural ingredients. These environmental and ethical considerations are becoming integral to brand positioning and purchase decisions, signaling that future growth will be anchored not only in product quality but also in values-based innovation.
This report provides a comprehensive analysis of the Portugal alcoholic beverages market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
Report Highlights
Providing a forward-looking view of the Portugal alcoholic beverages market, this report presents size estimates from 2020 to 2030, with figures in (Liters/EUR/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Portugal alcoholic beverages market is outlined below:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the alcoholic beverages market in Portugal, highlighting dominant firms and brand-level movements.
AB InBev
Adega Cooperativa de Almeirim C.R.L.
Adega Cooperativa de Borba C.R.L.
Adega Cooperativa de Favaios C.R.L.
Adega Cooperativa De Redondo, C.R.L.
Aveleda S.A.
Bacardi Limited
Carlsberg A/S
Casa Ermelinda Freitas – Vinhos Lda
Companhia Espirituosa S.A.
Cooperativa Agricola de Reguengos de Monsaraz C.R.L. (Carmim)
Diageo plc
Domus Capital, SA
Enoport Distribuicao de Bebidas
Esporao S.A.
Grupo Sogevinus SGPS SA
Heineken N.V.
J Portugal Ramos – Vinhos S.A.
Pernod Ricard Group
Sogrape Group
Sogrape SGPS, SA
The Super Bock Group, SGPS, SA
Viborel – Comercio de Bebidas e Produtos Alimentares, Lda.
William Grant & Sons Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Portugal alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Portugal Alcoholic Beverages Market – Product Type Analysis
Portugal Alcoholic Beverages Market – Packaging Type Analysis
Portugal Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Adega Cooperativa de Almeirim C.R.L.
Adega Cooperativa de Borba C.R.L.
Adega Cooperativa de Favaios C.R.L.
Adega Cooperativa De Redondo, C.R.L.
Aveleda S.A.
Bacardi Limited
Carlsberg A/S
Casa Ermelinda Freitas – Vinhos Lda
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Portugal Alcoholic Beverages Market 2020-2030
Chart Portugal Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Portugal Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Portugal Alcoholic Beverages Market by Product Type, 2020-2030
Chart Portugal Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Alcoholic Beverages Market by Product Type, 2020-2030
Table Portugal Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Portugal Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Portugal Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Portugal Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Portugal Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Portugal Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Portugal Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Portugal Alcoholic Beverages Market, by Companies, 2024
Table Portugal Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Portugal Alcoholic Beverages Market, by Brands, 2024
Table Portugal – Population (Millions) and Forecast
Table Portugal – Consumer Price Index (CPI) and Forecast
Table Portugal – Gross Domestic Product and Forecast
Table Portugal Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Portugal Alcoholic Beverages Market: Consumption per Capita (Population)