Peru Alcoholic Beverages Market 2025

Peru’s alcoholic beverages market is poised for steady expansion, with value expected to increase from USD 5.5 billion in 2025 to USD 6.5 billion by 2030, translating to a compound annual growth rate of 3.19%. While the upward trajectory signals ongoing demand resilience, the underlying dynamics reflect a shifting consumer landscape marked by generational, behavioral, and economic realignments.

Among younger consumers, evolving attitudes toward alcohol consumption are reshaping the sector’s growth calculus. Heightened health consciousness and a growing openness to sobriety—whether temporary or long-term—are reducing alcohol’s cultural centrality in social settings. This is giving rise to demand for non-alcoholic alternatives that replicate the experience of traditional beverages without the associated physical effects. In some cases, consumers are increasingly substituting alcohol with other substances, such as vaping products, highlighting the need for legacy alcohol brands to reposition. For incumbents, remaining relevant in this new environment will require a dual emphasis on brand storytelling and product innovation, complemented by operational agility to adapt swiftly to evolving preferences.

Affordability continues to dominate consumer decision-making, reinforcing Peru’s sensitivity to pricing in both premium and mass-market segments. The appeal of discounted offers, promotions, and budget-friendly formats remains pronounced, particularly as inflationary pressures linger and real wage growth remains uneven. The accelerating rise of discounters and cash-and-carry models is expected to further erode the share of conventional retail outlets, which are increasingly viewed as overpriced by cost-conscious shoppers. These alternative formats are also positioned to expand their portfolios of private-label alcoholic beverages, presenting both a threat and a model for established brands seeking to maintain volume share.

As the Peruvian market navigates the intersection of health-driven restraint, economic pragmatism, and generational change, alcoholic beverage producers face an increasingly complex operating landscape. Sustainable growth will hinge not only on competitive pricing, but also on a company’s ability to anticipate sociocultural shifts, tailor formats accordingly, and diversify their product pipelines to reflect a broader spectrum of consumption occasions.

This report delivers a deep dive into the Peru alcoholic beverages market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Report Highlights

This report compiles reliable and actionable data on Peru alcoholic beverages market size trends spanning 2020 to 2030. Presented in (Liters/USD), it features validated historical values (2020–2024) alongside robust forecasts (2025–2030), with CAGR included for both periods. Market segmentation includes product type, packaging type and distribution channel. The format is designed to facilitate comparative analysis and pinpoint high-growth opportunities, supporting strategic insight generation and market entry evaluation.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The segmentation of the Peru alcoholic beverages market is outlined below:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer), cider and perry, RTDs (malt-based RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

This section delivers market share statistics for the alcoholic beverages market in Peru, helping readers assess brand performance and competitive dynamics. Leading players featured include:
AB InBev
Agricola Vina Vieja Vina Santa Isabel S.A.C.
Bebidas RTD S.A.C.
Bodegas y Vinedos Tabernero SA
Cartavio Rum Company S.A.C.
Compania Licorera de Nicaragua, S.A.
Davide Campari-Milano N.V.
Diageo plc
Heineken N.V.
Mark Anthony Group Inc.
Pernod Ricard Group
Phusion Projects, LLC
Santiago Queirolo S.A.C.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Peru alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Peru Alcoholic Beverages Market – Product Type Analysis
Peru Alcoholic Beverages Market – Packaging Type Analysis
Peru Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Agricola Vina Vieja Vina Santa Isabel S.A.C.
Bebidas RTD S.A.C.
Bodegas y Vinedos Tabernero SA
Cartavio Rum Company S.A.C.
Compania Licorera de Nicaragua, S.A.
Davide Campari-Milano N.V.
Diageo plc
Heineken N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Peru Alcoholic Beverages Market 2020-2030
Chart Peru Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Peru Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Peru Alcoholic Beverages Market by Product Type, 2020-2030
Chart Peru Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Peru Alcoholic Beverages Market by Product Type, 2020-2030
Table Peru Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Peru Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Peru Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Peru Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Peru Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Peru Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Peru Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Peru Alcoholic Beverages Market, by Companies, 2024
Table Peru Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Peru Alcoholic Beverages Market, by Brands, 2024
Table Peru – Population (Millions) and Forecast
Table Peru – Consumer Price Index (CPI) and Forecast
Table Peru – Gross Domestic Product and Forecast
Table Peru Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Peru Alcoholic Beverages Market: Consumption per Capita (Population)