Between 2025 and 2030, Oman’s alcoholic beverages market is expected to grow steadily, with total market value projected to rise from USD 649.1 million to USD 828.4 million, reflecting a compound annual growth rate of approximately 5%. This trajectory is underpinned by a combination of macroeconomic and demographic shifts. Rising employment levels and an expanding expatriate population are expected to contribute to a broader consumer base. At the same time, the ongoing development of the tourism sector is bringing in international demand, particularly for premium alcoholic products offered in hospitality and retail channels.
The consumer landscape is becoming increasingly segmented. High-income individuals are driving demand for premium and imported alcoholic beverages, where brand prestige, product innovation, and quality differentiation play a central role. Conversely, the middle-income segment—which constitutes a larger share of the population—remains more price-sensitive, responding positively to competitively priced offerings and frequent discount campaigns. This duality is shaping retailers’ product and pricing strategies, prompting a wider array of choices across pricing tiers. Meanwhile, the continuous launch of new products, including low-alcohol and flavored variants, is further stimulating interest and broadening appeal across demographic groups.
Together, these trends signal not only growing market volume but also a more complex and dynamic competitive environment, where success will hinge on a company’s ability to align product portfolios with evolving consumer preferences and to capture value across distinct income groups.
This report offers a detailed examination of the Oman alcoholic beverages market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
The report provides detailed Oman alcoholic beverages market size data in Liters/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Oman alcoholic beverages market is categorized into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs, spirits (brandy, liqueurs, rum, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the alcoholic beverages sector in Oman, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
AB InBev
Asahi Group Holdings, Ltd.
Aujan Industries Company L.L.C.
Carlsberg A/S
Diageo plc
Dortmunder Actien-Brauerei GmbH
Heineken N.V.
Pernod Ricard Group
Swinkels Family Breweries N.V.
United Dutch Breweries B.V.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Oman alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Oman Alcoholic Beverages Market – Product Type Analysis
Oman Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Aujan Industries Company L.L.C.
Carlsberg A/S
Diageo plc
Dortmunder Actien-Brauerei GmbH
Heineken N.V.
Pernod Ricard Group
Swinkels Family Breweries N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Oman Alcoholic Beverages Market 2020-2030
Chart Oman Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Oman Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Oman Alcoholic Beverages Market by Product Type, 2020-2030
Chart Oman Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Oman Alcoholic Beverages Market by Product Type, 2020-2030
Table Oman Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Oman Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Oman Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Oman Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Oman Alcoholic Beverages Market, by Companies, 2024
Table Oman Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Oman Alcoholic Beverages Market, by Brands, 2024
Table Oman – Population (Millions) and Forecast
Table Oman – Consumer Price Index (CPI) and Forecast
Table Oman – Gross Domestic Product and Forecast
Table Oman Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Oman Alcoholic Beverages Market: Consumption per Capita (Population)