North Macedonia Alcoholic Beverages Market 2025

The alcoholic beverages market in North Macedonia is expected to chart a steady upward path over the medium term, with value projected to rise from USD 1,209.0 million in 2025 to USD 1,565.2 million by 2030, reflecting a compound annual growth rate of 5.3%. The anticipated expansion is underpinned by a combination of macroeconomic stabilization, evolving consumer preferences, and structural shifts in both product offerings and retail dynamics.

As inflationary pressures gradually recede, both producers and consumers are likely to benefit from a more favorable economic environment. Improving purchasing power and a slow but steady rebound in disposable incomes are expected to enhance consumer confidence, laying a firmer foundation for sustained market growth. Within this context, demand is projected to be increasingly shaped not by volume alone, but by quality and product differentiation.

Premiumization continues to define the competitive landscape. Consumers are displaying greater interest in higher-end offerings that emphasize craftsmanship and exclusivity, a trend most evident in the growing appeal of craft beer. The proliferation of small-scale breweries and niche labels is broadening the product spectrum and encouraging experimentation among younger, urban consumers who seek distinct flavor profiles and brand narratives.

E-commerce is also emerging as a vital conduit for sales, enhancing accessibility to a wider range of alcoholic beverages. As digital platforms improve logistics and broaden their consumer reach, they are helping to elevate the visibility and availability of premium and artisanal options, particularly in markets beyond the capital and major urban centers.

While the overall pace of growth is expected to remain moderate, the underlying shift toward more sophisticated consumption patterns and the diversification of distribution channels suggest a more resilient and value-driven trajectory for North Macedonia’s alcoholic beverages market over the next five years.

The report offers a comprehensive analysis of the North Macedonia alcoholic beverages market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Report Highlights

The report provides detailed North Macedonia alcoholic beverages market size data in Liters/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The following outlines the segmentation of the North Macedonia alcoholic beverages market:
Product type – e.g., beer (dark beer, lager, stout), cider and perry, RTDs, spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The report features market share data for leading players in the alcoholic beverages sector in North Macedonia, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
AB InBev
Asahi Group Holdings, Ltd.
Badel 1862 d.d.
Bovin Winery
BREWINVEST S.A.
Budweiser Budvar n.p.
Carlsberg A/S
Diageo plc
Heineken N.V.
Pernod Ricard Group
Prilepska Pivarnica AD
Vinarska Vizba Tikves a.d.
Prilepska Pivarnica AD
Swinkels Family Breweries N.V.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the North Macedonia alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North Macedonia Alcoholic Beverages Market – Product Type Analysis
North Macedonia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Badel 1862 d.d.
Bovin Winery
BREWINVEST S.A.
Budweiser Budvar n.p.
Carlsberg A/S
Diageo plc
Heineken N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table North Macedonia Alcoholic Beverages Market 2020-2030
Chart North Macedonia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart North Macedonia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table North Macedonia Alcoholic Beverages Market by Product Type, 2020-2030
Chart North Macedonia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart North Macedonia Alcoholic Beverages Market by Product Type, 2020-2030
Table North Macedonia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart North Macedonia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North Macedonia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table North Macedonia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart North Macedonia Alcoholic Beverages Market, by Companies, 2024
Table North Macedonia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart North Macedonia Alcoholic Beverages Market, by Brands, 2024
Table North Macedonia – Population (Millions) and Forecast
Table North Macedonia – Consumer Price Index (CPI) and Forecast
Table North Macedonia – Gross Domestic Product and Forecast
Table North Macedonia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table North Macedonia Alcoholic Beverages Market: Consumption per Capita (Population)