Mexico Alcoholic Beverages Market 2025

Mexico’s alcoholic beverages market is set to expand robustly from USD 58.4 billion in 2025 to USD 81.2 billion by 2030, achieving a compound annual growth rate of 6.8%. This growth trajectory reflects shifting consumer dynamics, where innovation, moderation, and aspirational consumption converge to redefine demand across categories.

Beer will continue to anchor market expansion, particularly low- and no-alcohol variants, which are gaining traction among younger consumers attuned to wellness and moderation. Ready-to-drink (RTD) beverages are also expected to perform strongly, as their convenience and evolving flavor profiles align with on-the-go lifestyles. The growing emphasis on health-conscious consumption is not only accelerating demand for lower-alcohol options but also reinforcing the importance of transparency and functional ingredients. These preferences are shaping the innovation pipeline, particularly in the beer and sparkling wine segments, where flavor experimentation and premiumization are drawing in consumers who are increasingly adventurous and quality-focused.

However, macroeconomic headwinds pose a potential drag on the recovery of on-trade channels. Inflationary pressures and concerns around public safety in urban areas could deter out-of-home consumption and constrain discretionary spending, particularly among lower-income households. This duality presents a complex operating environment for alcoholic beverage companies, where agility and strategic positioning will prove critical.

Firms may respond by prioritizing product development that balances affordability with perceived value, while embedding sustainability into branding and production practices to reinforce consumer trust. As price sensitivity and premium aspiration co-exist, successful players will likely be those that can simultaneously deliver accessible offerings and elevate the drinking experience. The next phase of market growth will be defined not just by volume, but by the ability to navigate evolving tastes and socioeconomic conditions with nuanced, consumer-centric strategies.

This report offers a detailed examination of the Mexico alcoholic beverages market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Liters/MXN/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Mexico alcoholic beverages market is categorized into the following segments:
Product type – e.g., beer (lager, low and non-alcoholic beer), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, general merchandise stores, hypermarkets, small grocery stores, supermarkets, warehouse clubs, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the alcoholic beverages industry in Mexico, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
Bacardi Limited
Becle, S.A.B. de C.V.
BEPENSA, S.A. de C.V.
Bodega Las Copas S.L.
Brown-Forman Corporation
Diageo plc
Heineken N.V.
La Madrilena S.A. de C.V.
Pernod Ricard Group
Suntory Holdings Limited
Tequila Centinela, S.A. de C.V.
Tequila Supremo, S.A. de C.V.
Valle Redondo, S.A. De C.V.
Vina Concha Y Toro S.A.
Vinicola L. A. Cetto S.A. de C.V.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Mexico alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Mexico Alcoholic Beverages Market – Product Type Analysis
Mexico Alcoholic Beverages Market – Packaging Type Analysis
Mexico Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Bacardi Limited
Becle, S.A.B. de C.V.
BEPENSA, S.A. de C.V.
Bodega Las Copas S.L.
Brown-Forman Corporation
Diageo plc
Heineken N.V.
La Madrilena S.A. de C.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Mexico Alcoholic Beverages Market 2020-2030
Chart Mexico Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Mexico Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Mexico Alcoholic Beverages Market by Product Type, 2020-2030
Chart Mexico Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Alcoholic Beverages Market by Product Type, 2020-2030
Table Mexico Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Mexico Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Mexico Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Mexico Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Mexico Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Mexico Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Mexico Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Mexico Alcoholic Beverages Market, by Companies, 2024
Table Mexico Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Mexico Alcoholic Beverages Market, by Brands, 2024
Table Mexico – Population (Millions) and Forecast
Table Mexico – Consumer Price Index (CPI) and Forecast
Table Mexico – Gross Domestic Product and Forecast
Table Mexico Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Mexico Alcoholic Beverages Market: Consumption per Capita (Population)