Malaysia Alcoholic Beverages Market 2025

The alcoholic beverages market in Myanmar is poised for significant growth, with a projected compound annual growth rate (CAGR) of 12.17%, increasing from USD 3.3 billion in 2025 to USD 5.9 billion by 2030. However, the market faces challenges due to ongoing inflationary pressures, which are expected to continue driving up prices and prompting consumers to adjust their purchasing behaviors in response to higher costs.

Despite these economic constraints, a clear trend is emerging among young, urban professionals, particularly those in the white-collar workforce. Weekend visits to on-premise consumption venues, such as bars and restaurants, are becoming increasingly popular. Within this demographic, beer remains the beverage of choice, with many opting for it as a staple drink during social gatherings. This is in line with Myanmar’s established preference for beer, which is expected to continue dominating the alcohol consumption landscape for the foreseeable future.

On the other hand, wine is forecast to see robust growth from a relatively low base, benefiting from its rising popularity among high-income consumers and tourists. As Myanmar’s middle class expands, wine is increasingly being regarded as a refined accompaniment to meals, particularly in upscale dining settings. The growing interest in wine aligns with a broader trend toward premiumization, with more affluent consumers seeking out sophisticated products for special occasions.

However, the broader economic environment, compounded by ongoing political instability and sluggish economic growth, presents significant risks to the outlook. Despite the positive trajectory in some product segments, the market remains vulnerable to political and financial uncertainty, which could dampen consumer confidence and spending in the short term. As such, while the market shows promise, businesses in the alcoholic beverages sector will need to carefully navigate these external challenges to sustain growth over the coming years.

The report offers a comprehensive analysis of the Malaysia alcoholic beverages market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, packaging type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Liters/MYR/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The following outlines the segmentation of the Malaysia alcoholic beverages market:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the alcoholic beverages industry in Malaysia, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
Asahi Group Holdings, Ltd.
Bacardi Limited
Carlsberg A/S
Constellation Brands, Inc.
Diageo plc
Heineken N.V.
HITEJINRO CO., LTD.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Pernod Ricard Group
Treasury Wine Estates Limited

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Malaysia alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Alcoholic Beverages Market – Product Type Analysis
Malaysia Alcoholic Beverages Market – Packaging Type Analysis
Malaysia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Bacardi Limited
Carlsberg A/S
Constellation Brands, Inc.
Diageo plc
Heineken N.V.
HITEJINRO CO., LTD.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Alcoholic Beverages Market 2020-2030
Chart Malaysia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Malaysia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Malaysia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Malaysia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Alcoholic Beverages Market by Product Type, 2020-2030
Table Malaysia Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Malaysia Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Malaysia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Malaysia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Malaysia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Malaysia Alcoholic Beverages Market, by Companies, 2024
Table Malaysia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Malaysia Alcoholic Beverages Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Malaysia Alcoholic Beverages Market: Consumption per Capita (Population)