Lithuania Alcoholic Beverages Market 2025

Lithuania’s alcoholic beverages market is expected to maintain a gradual upward trajectory in value terms, growing from USD 2.3 billion in 2025 to USD 2.7 billion by 2030, translating to a compound annual growth rate of 3.29%. This modest expansion reflects a market increasingly shaped by shifting consumer preferences and demographic headwinds, rather than volume growth alone.

While overall alcohol consumption is anticipated to decline slightly during the forecast period—driven in part by younger generations displaying less enthusiasm for traditional drinking habits—the value of the market is poised to remain resilient. A key factor underpinning this trend is the pivot toward premiumization, particularly within the beer segment. Higher-income consumers, as well as those who consume alcohol less frequently, are demonstrating a willingness to spend more per unit, elevating demand for craft and premium offerings. These products, characterized by distinct flavor profiles and elevated branding, are helping to compensate for a shrinking core consumer base.

In parallel, rising excise duties are expected to exert upward pressure on retail prices, which will also contribute to the market’s value growth. The tax-driven pricing dynamic is reinforcing the focus on premium and differentiated products, as consumers increasingly seek quality and uniqueness in exchange for higher outlays. For producers and distributors, this represents an opportunity to reposition their portfolios in favor of high-margin items, particularly those that appeal to the evolving preferences of urban and health-conscious buyers.

Additionally, the market is witnessing a marked shift toward low-alcohol and reduced-calorie alternatives, aligning with broader health and wellness trends. As awareness around moderation and responsible drinking deepens, these product formats are gaining traction and are likely to form a growing share of category value over the next five years. In this environment, innovation—both in flavor development and in functional positioning—will be critical to sustaining brand relevance and navigating the structural transition underway in Lithuania’s alcohol market.

Providing a holistic view of the Lithuania alcoholic beverages market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type and distribution channel, the report delivers a detailed analysis to inform strategic planning and market positioning.

Report Highlights

The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Lithuania alcoholic beverages market is structured as follows:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Market share insights presented in this report illustrate the evolving competitive landscape of the alcoholic beverages sector in Lithuania, with data on top-performing brands and consolidation trends. Key market participants include:
AB Gubernija
AB InBev
AB Kauno Alus
Amber Beverage Group (ABG)
Bacardi Limited
Birstono Mineraliniai Vandenys Ir Ko, UAB
Brown-Forman Corporation
Carlsberg A/S
Coca-Cola HBC AG
Diageo plc
Heineken N.V.
Krinitsa JSC
Marie Brizard & Roger International S.A.S
Mast-Jagermeister SE
Miguel Torres S.A.
MV GROUP
Olvi Oyj
Pernod Ricard Group
Rinkuskiu Alaus Darykla
Royal Unibrew A/S
S.V.S. La Martiniquaise
William Grant & Sons Ltd.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Lithuania alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Lithuania Alcoholic Beverages Market – Product Type Analysis
Lithuania Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB Gubernija
AB InBev
AB Kauno Alus
Amber Beverage Group (ABG)
Bacardi Limited
Birstono Mineraliniai Vandenys Ir Ko, UAB
Brown-Forman Corporation
Carlsberg A/S
Coca-Cola HBC AG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Lithuania Alcoholic Beverages Market 2020-2030
Chart Lithuania Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Lithuania Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Lithuania Alcoholic Beverages Market by Product Type, 2020-2030
Chart Lithuania Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Alcoholic Beverages Market by Product Type, 2020-2030
Table Lithuania Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Lithuania Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Lithuania Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Lithuania Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Lithuania Alcoholic Beverages Market, by Companies, 2024
Table Lithuania Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Lithuania Alcoholic Beverages Market, by Brands, 2024
Table Lithuania – Population (Millions) and Forecast
Table Lithuania – Consumer Price Index (CPI) and Forecast
Table Lithuania – Gross Domestic Product and Forecast
Table Lithuania Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Lithuania Alcoholic Beverages Market: Consumption per Capita (Population)