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Alcoholic Beverages Market in Kenya 2021
24 January 2022
Middle East and Africa
Alcoholic beverages comprise a large group of beverages that contain varying amounts of alcohol. Alcoholic beverages produced on an industrial scale include beer, wine, cider, RTDs and distilled spirits. A study by StrategyHelix indicates that the alcoholic beverages market in Kenya is expected to increase by US$ 2.87 billion from 2021 to 2027, garnering a CAGR of 7.5% during the forecast period.
The report provides up-to-date market size data for period 2017-2020 and forecast to 2027 covering key market aspects like sales value for alcoholic beverages. The Kenya alcoholic beverages market is segmented on the basis of product, package, and distribution channel. Based on product, the alcoholic beverages market in Kenya is categorized into beer, cider, spirits, wine, and RTDs. On the basis of package, the alcoholic beverages market in Kenya has been segmented into metal, glass, and others. By distribution channel, the alcoholic beverages market in Kenya has been segmented into discount & convenience stores, online platform, specialized stores, supermarkets & hypermarkets, and others.
The competitive landscape of the market is highly consolidated and dominated by key players such as Diageo plc.
The report is an invaluable resource for companies and organizations active in this industry. It provides a cohesive picture of the alcoholic beverages market to help drive informed decision making for industry executives, policy makers, academic, and analysts.
Product: beer, cider, spirits, wine, and RTDs
Package: metal, glass, and others
Distribution channel: discount & convenience stores, online platform, specialized stores, supermarkets & hypermarkets, and others
Years considered: this report covers the period 2017 to 2027
Key Benefits for Stakeholders
– Get a comprehensive picture of the Kenya alcoholic beverages market
– Identify regional strategies and strategic priorities on the basis of local data
– Pinpoint growth sectors and trends for investment
Table of Contents
1. Market definition
2. Research methodology
3. Market data and outlook
3.1 Market size estimates
4. Alcoholic beverages market by product
5. Alcoholic beverages market by package
6. Alcoholic beverages market by distribution channel
6.1 Discount & convenience stores
6.2 Online platform
6.3 Specialized stores
6.4 Supermarkets & hypermarkets
7. Company profiles
7.1 Diageo plc
8.1 About StrategyHelix