India’s alcoholic beverages market is poised for robust expansion, with projections indicating an increase from USD 63.0 billion in 2025 to USD 115.6 billion by 2030, representing a compound annual growth rate of 12.9%. This outsized trajectory reflects the interplay of demographic momentum, rising affluence, and an accelerating shift toward premium consumption—positioning India as one of the most dynamic growth markets globally in the alcoholic beverages space.
At the core of this expansion lies India’s uniquely favorable population structure. With a median age under 30 and a large cohort of first-time legal-age consumers entering the market each year, the demographic tailwind is unmatched. Unlike many mature markets facing stagnation due to aging populations and evolving health attitudes, India offers both scale and youth-driven demand elasticity. Moreover, the country’s per capita alcohol consumption remains comparatively low, signaling significant headroom for volume growth even as income levels rise and social norms surrounding alcohol consumption gradually liberalize.
Macroeconomic fundamentals are likewise aligning to support the sector’s upward trajectory. A steadily expanding middle class, continued urbanization, and rising discretionary income are driving broader lifestyle shifts. As consumers become more brand-conscious and discerning, demand is increasingly tilting toward premium and craft-oriented offerings. The high-growth premium segment—spanning imported spirits, artisanal beers, and boutique wines—is emerging as the key value driver, with aspirational young consumers seeking both quality and social signaling through their alcohol choices.
The evolving retail infrastructure and growing penetration of modern trade and e-commerce platforms are also contributing to the formalization and expansion of the alcoholic beverages market. Distribution networks are becoming more efficient, visibility of branded products is increasing, and regulatory frameworks are gradually modernizing in select states, even though structural policy fragmentation across regions remains a challenge.
Taken together, India’s alcohol industry is transitioning from a volume-centric to a value-driven paradigm, with growth underpinned by demographic vitality, aspirational consumption, and improving economic fundamentals. As the landscape continues to evolve, players able to combine scale with sophistication—offering a broad portfolio that spans entry-level accessibility and premium desirability—are likely to capture the lion’s share of future gains.
This report offers a detailed examination of the India alcoholic beverages market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.
Report Highlights
This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Liters/INR/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The India alcoholic beverages market is categorized into the following segments:
Product type – e.g., beer, RTDs, spirits (brandy, liqueurs, rum, whiskey, white spirits), wine (fortified wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, food and drinks stores, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the alcoholic beverages industry in India, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
ADS Spirits Pvt. Ltd.
Alcobrew Distilleries India Pvt. Ltd.
Allied Blenders and Distillers Pvt. Ltd. (ABD)
Amrut Distilleries Private Ltd.
Bacardi Limited
Carlsberg A/S
Diageo plc
Heineken N.V.
Inbrew Holdings Pte. Ltd.
Jagatjit Industries Limited
John Distilleries Private Limited
Mohan Meakin Ltd.
Pernod Ricard Group
Radico Khaitan Limited (RKL)
Samant Soma Wines Limited
Som Distilleries & Breweries Ltd.
Suntory Holdings Limited
Tilaknagar Industries Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the India alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
India Alcoholic Beverages Market – Product Type Analysis
India Alcoholic Beverages Market – Packaging Type Analysis
India Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
ADS Spirits Pvt. Ltd.
Alcobrew Distilleries India Pvt. Ltd.
Allied Blenders and Distillers Pvt. Ltd. (ABD)
Amrut Distilleries Private Ltd.
Bacardi Limited
Carlsberg A/S
Diageo plc
Heineken N.V.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table India Alcoholic Beverages Market 2020-2030
Chart India Alcoholic Beverages Market, Net Growth, 2020-2030
Chart India Alcoholic Beverages Market, Growth Rates, 2020-2030
Table India Alcoholic Beverages Market by Product Type, 2020-2030
Chart India Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart India Alcoholic Beverages Market by Product Type, 2020-2030
Table India Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart India Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart India Alcoholic Beverages Market by Packaging Type, 2020-2030
Table India Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart India Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart India Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table India Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart India Alcoholic Beverages Market, by Companies, 2024
Table India Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart India Alcoholic Beverages Market, by Brands, 2024
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table India Alcoholic Beverages Market: Consumption per Capita (Population)