Guatemala Alcoholic Beverages Market 2025

The Guatemalan alcoholic beverages market is poised for robust growth, with value projected to rise from USD 3.6 billion in 2025 to USD 5.4 billion by 2030, equating to a compound annual growth rate of 8.61%. This expansion reflects a market increasingly defined by dual dynamics: the mass appeal of affordable offerings and a parallel movement toward premiumization among affluent consumer segments.

Price-sensitive consumers are expected to continue driving volume through the widespread consumption of value-tier products, which remain the backbone of the category. At the same time, higher-income demographics are fueling a steady rise in demand for premium alcoholic beverages. This emerging niche presents a significant margin expansion opportunity for producers, particularly those able to craft compelling narratives around quality, provenance, and exclusivity. In an environment where affordability and aspiration intersect, producers that can effectively target both ends of the spectrum stand to gain disproportionately.

The non-alcoholic beer segment is emerging as a particularly dynamic force within the industry, bolstered by the convergence of global health and wellness trends, evolving attitudes toward alcohol consumption, and the growing availability of high-quality alternatives from major international brewers. Although starting from a relatively small base, this segment’s strong growth trajectory signals an important shift in consumer behavior, as moderation becomes an increasingly mainstream choice.

Simultaneously, the expansion of Guatemala’s craft beverage landscape is reshaping the competitive field. Independent breweries are scaling operations by investing in dedicated taprooms and enhancing their production and distribution networks. This wave of artisanal development, particularly in the craft beer space, underscores a broader movement toward authenticity, locality, and differentiated consumption experiences. As these forces converge, Guatemala’s alcoholic beverages market is set to evolve rapidly, supported by both structural growth and shifting consumer priorities.

Delivering a data-driven perspective on the Guatemala alcoholic beverages market, the report details historical performance over the past six years and projects future trends through 2030. It delves into market segmentation, analyzing developments across product type and distribution channel.

Report Highlights

The report delivers detailed market sizing from 2020 to 2030, with metrics reported in (Liters/USD). It includes historical data (2020–2024), forecasts (2025–2030), and corresponding CAGR metrics. The dataset covers segmentation by product type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The segmentation of the Guatemala alcoholic beverages market is outlined below:
Product type – e.g., beer (lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, sparkling wine, still wine)
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

Market share insights presented in this report illustrate the evolving competitive landscape of the alcoholic beverages sector in Guatemala, with data on top-performing brands and consolidation trends. Key market participants include:
AB InBev
Cerveceria Centro Americana S.A.
Diageo plc
Heineken N.V.
Industrias Licoreras de Guatemala
Pernod Ricard Group

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Guatemala alcoholic beverages sector.
Obtain granular insights across key segments, including product type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Guatemala Alcoholic Beverages Market – Product Type Analysis
Guatemala Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Cerveceria Centro Americana S.A.
Diageo plc
Heineken N.V.
Industrias Licoreras de Guatemala
Pernod Ricard Group
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Guatemala Alcoholic Beverages Market 2020-2030
Chart Guatemala Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Guatemala Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Guatemala Alcoholic Beverages Market by Product Type, 2020-2030
Chart Guatemala Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Alcoholic Beverages Market by Product Type, 2020-2030
Table Guatemala Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Guatemala Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Guatemala Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Guatemala Alcoholic Beverages Market, by Companies, 2024
Table Guatemala Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Guatemala Alcoholic Beverages Market, by Brands, 2024
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Guatemala Alcoholic Beverages Market: Consumption per Capita (Population)