Finland Alcoholic Beverages Market 2025

Finland’s alcoholic beverages market is projected to grow modestly from USD 6.6 billion in 2025 to USD 7.0 billion by 2030, reflecting a compound annual growth rate of just 1.3%. Beneath this tempered value growth lies a more pressing structural challenge: both volume and sales value are under pressure, as consumption continues to decline amid shifting consumer preferences, particularly among younger demographics.

The Finnish market is increasingly defined by a cultural pivot toward wellness, sobriety, and moderation. Younger consumers—those just reaching the legal drinking age—are less likely to engage in traditional alcohol consumption patterns. Instead, they are gravitating toward lifestyle choices that prioritize health, mental clarity, and sustainability. These shifts are creating headwinds for conventional alcoholic products, while opening clear avenues for growth in non-alcoholic alternatives. Demand for alcohol-free beverages that deliver on both taste and quality is gaining momentum, positioning this segment as one of the most promising areas for long-term expansion.

Against this backdrop, innovation is no longer optional but essential. Producers are under mounting pressure to revamp product portfolios, refine flavor profiles, and invest in branding strategies that resonate with a generation of consumers motivated by values, transparency, and experience. The challenge lies in effectively targeting emerging micro-segments within a fragmented consumer base, requiring tailored messaging and formats that reflect both evolving taste and social context.

Looking ahead, the trajectory of Finland’s alcoholic beverage market will depend largely on the sector’s ability to adapt to a rapidly evolving demand environment. Growth will hinge not on volume expansion, but on strategic innovation, agile marketing, and a redefinition of what alcoholic and adjacent beverages represent in the lives of a new, health-conscious Finnish consumer.

This report offers a detailed examination of the Finland alcoholic beverages market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product type, packaging type and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Liters/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Finland alcoholic beverages market is categorized into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the alcoholic beverages industry in Finland, offering visibility into brand dominance and market leadership. Major participants include:
AB InBev
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Carlsberg A/S
Carlyle Group Inc.
Compania Cervecerias Unidas S.A.
Diageo plc
Dr. August Oetker
Franz Wilhelm Langguth Erben GmbH & Company KG
Gust Ranin Oy
Heineken N.V.
Laitilan Wirvoitusjuomatehdas Oy
Mahou-San Miguel Group
Mark Anthony Group Inc.
MBH Breweries Oy
Nokian Panimo Oy
Olvi Oyj
Pernod Ricard Group
Racke GmbH & Co KG
Royal Unibrew A/S
Sociedade Agricola Da Quinta Do Conde, S.A.
Tornion Panimo Oy
Treasury Wine Estates Limited
Vina Concha Y Toro S.A.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Finland alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Finland Alcoholic Beverages Market – Product Type Analysis
Finland Alcoholic Beverages Market – Packaging Type Analysis
Finland Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Anora Group Oyj
Asahi Group Holdings, Ltd.
Bacardi Limited
Carlsberg A/S
Carlyle Group Inc.
Compania Cervecerias Unidas S.A.
Diageo plc
Dr. August Oetker
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Finland Alcoholic Beverages Market 2020-2030
Chart Finland Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Finland Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Finland Alcoholic Beverages Market by Product Type, 2020-2030
Chart Finland Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Finland Alcoholic Beverages Market by Product Type, 2020-2030
Table Finland Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Finland Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Finland Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Finland Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Finland Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Finland Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Finland Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Finland Alcoholic Beverages Market, by Companies, 2024
Table Finland Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Finland Alcoholic Beverages Market, by Brands, 2024
Table Finland – Population (Millions) and Forecast
Table Finland – Consumer Price Index (CPI) and Forecast
Table Finland – Gross Domestic Product and Forecast
Table Finland Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Finland Alcoholic Beverages Market: Consumption per Capita (Population)