Denmark Alcoholic Beverages Market 2025

The Danish alcoholic beverages market is projected to grow from USD 8.3 billion in 2025 to USD 9.3 billion by 2030, reflecting a compound annual growth rate of 2.3%. While headline growth remains positive, the underlying market dynamics indicate a divergence between value and volume, as overall consumption volumes are expected to decline over the forecast period. This trend is particularly pronounced among younger consumers, who are increasingly moderating their alcohol intake or opting for complete abstention, influenced by a strong and growing emphasis on personal health, wellness, and balanced lifestyles.

Health considerations are becoming a defining factor in shaping consumer preferences across demographic segments. The shift toward cleaner, more transparent consumption has amplified demand for products that align with values such as sustainability, natural sourcing, and reduced or zero alcohol content. In response, the market is witnessing a gradual but significant expansion in non-alcoholic alternatives, including alcohol-free beer, spirits, and wine. These products are no longer seen as niche but as essential components of modern beverage portfolios.

At the same time, premiumization is contributing to value growth as consumers who choose to drink increasingly seek higher-quality, differentiated offerings. This includes craft products, organic formulations, and innovations in flavor and format that elevate the consumption experience. However, despite this upward movement in the high-end segment, affordability remains a key purchasing driver. Price-sensitive consumers continue to respond strongly to multi-pack promotions and price-based incentives, making competitive pricing and promotional agility critical to defending volume share.

Looking ahead, sustained growth in Denmark’s alcoholic beverage market will depend on the industry’s ability to navigate a dual-track environment: on one end, catering to a health-conscious, values-driven segment through innovation and premium offerings; on the other, maintaining broad market relevance through affordability, accessibility, and consumer-centric retail strategies. Success will increasingly hinge on portfolio diversification, alignment with emerging lifestyle trends, and the ability to balance quality with value in a mature and discerning market.

This report provides a comprehensive analysis of the Denmark alcoholic beverages market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.

Report Highlights

This report provides a detailed assessment of the Denmark alcoholic beverages market, including historical data and forward-looking projections through 2030. It breaks down the industry by product type, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The segmentation of the Denmark alcoholic beverages market is outlined below:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (non-alcoholic RTDs, spirit-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Market share analysis is included for the alcoholic beverages industry in Denmark, shedding light on the relative scale and market presence of major firms. Leading companies include:
AB InBev
Accolade Wines Limited
Amka Danmark A/S
Anora Group Oyj
Bacardi Limited
Bryggeriet Vestfyen A/S
Carlsberg A/S
Carlyle Group Inc.
Casella Wines Pty. Ltd.
Castel Group
Compania Cervecerias Unidas S.A.
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
E. & J. Gallo Winery
Harboes Bryggeri A/S
Heineken N.V.
Jose Maria Da Fonseca Vinhos S.A.
KWV Holdings Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Miguel Torres S.A.
Pernod Ricard Group
Royal Unibrew A/S
S.A. Vina Santa Rita
Spier Holdings
Taster Wine A/S
The Edrington Group Limited
Treasury Wine Estates Limited
Vina Concha Y Toro S.A.
Vina Montgras
Vina Undurraga S.A.
Vinos de los Herederos del Marques de Riscal SA
William Grant & Sons Ltd.
Winecorp SA

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Denmark alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Denmark Alcoholic Beverages Market – Product Type Analysis
Denmark Alcoholic Beverages Market – Packaging Type Analysis
Denmark Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Accolade Wines Limited
Amka Danmark A/S
Anora Group Oyj
Bacardi Limited
Bryggeriet Vestfyen A/S
Carlsberg A/S
Carlyle Group Inc.
Casella Wines Pty. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Denmark Alcoholic Beverages Market 2020-2030
Chart Denmark Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Denmark Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Denmark Alcoholic Beverages Market by Product Type, 2020-2030
Chart Denmark Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Alcoholic Beverages Market by Product Type, 2020-2030
Table Denmark Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Denmark Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Denmark Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Denmark Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Denmark Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Denmark Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Denmark Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Denmark Alcoholic Beverages Market, by Companies, 2024
Table Denmark Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Denmark Alcoholic Beverages Market, by Brands, 2024
Table Denmark – Population (Millions) and Forecast
Table Denmark – Consumer Price Index (CPI) and Forecast
Table Denmark – Gross Domestic Product and Forecast
Table Denmark Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Denmark Alcoholic Beverages Market: Consumption per Capita (Population)