Belgium’s alcoholic beverages market is expected to post marginal growth over the forecast period, expanding from USD 10.3 billion in 2025 to USD 10.4 billion by 2030, representing a compound annual growth rate of just 0.31%. While the sector remains economically significant, it is increasingly shaped by shifting consumption patterns, regulatory tightening, and a pronounced cultural shift toward moderation, particularly among younger demographics.
The trend toward reduced alcohol consumption is gaining momentum as health-conscious consumers—driven by lifestyle considerations and wellness priorities—opt for fewer drinking occasions or abandon alcohol altogether. Among Millennials and Gen Z, there is growing preference for mindful drinking, experimentation with alcohol-free alternatives, and a redefinition of social rituals that once centered on alcohol. This behavioral pivot has been compounded by heightened sensitivity to price and a wider array of wellness-oriented lifestyle choices, placing downward pressure on volume sales.
Regulatory developments are also playing a decisive role in reshaping market dynamics. Stricter controls on alcohol advertising, availability, and taxation are increasingly aimed at curbing excessive consumption and reducing alcohol-related harms. These policy shifts are contributing to an environment where alcoholic products are less accessible, more expensive, and subject to greater scrutiny, further reinforcing consumer hesitancy and price resistance—particularly among cost-conscious segments.
Despite these headwinds, value growth is being supported by pockets of resilience and innovation, notably in premium segments and product diversification. High-end spirits, craft formulations, and specialty brews continue to attract consumers seeking elevated experiences and distinctive flavor profiles. Meanwhile, the non-alcoholic beverage segment is emerging as a key growth engine, responding to demand for functional, flavor-forward, and socially acceptable alternatives that align with the evolving expectations of a more selective consumer base.
Looking ahead, market performance will hinge on the sector’s ability to reconcile regulatory and cultural constraints with innovation-led strategies. Growth opportunities will increasingly lie in premiumization, portfolio diversification, and the ability to position alcohol—whether full-strength or alcohol-free—as part of a broader lifestyle narrative rooted in health, individuality, and social nuance.
This report delivers a comprehensive analysis and forward-looking perspective on the Belgium alcoholic beverages market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
Report Highlights
The report provides detailed Belgium alcoholic beverages market size data in Liters/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Belgium alcoholic beverages market is classified into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the alcoholic beverages sector in Belgium, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
AB InBev
Abbaye Notre Dame de Scourmont
Abbaye Notre Dame d’Orval
Abdij Sint-Sixtus VZW
Bacardi Limited
Brasserie St-Feuillien S.A.
BrewDog PLC
Brouwerij der Trappisten van Westmalle CVBA
Brouwerij Handelsmaatschappij NV
Brussels Beer Project
Carlsberg A/S
Carlyle Group Inc.
Castel Group
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
Duvel Moortgat NV
Heineken N.V.
Kasteel Brouwerij Vanhonsebrouck N.V.
Lindemans NV/SA
Pernod Ricard Group
Remy Cointreau Group
S.V.S. La Martiniquaise
Sogrape Group
Swinkels Family Breweries N.V.
Vina Concha Y Toro S.A.
Vranken Pommery Monopole SA
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Belgium alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Belgium Alcoholic Beverages Market – Product Type Analysis
Belgium Alcoholic Beverages Market – Packaging Type Analysis
Belgium Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Abbaye Notre Dame de Scourmont
Abbaye Notre Dame d’Orval
Abdij Sint-Sixtus VZW
Bacardi Limited
Brasserie St-Feuillien S.A.
BrewDog PLC
Brouwerij der Trappisten van Westmalle CVBA
Brouwerij Handelsmaatschappij NV
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Belgium Alcoholic Beverages Market 2020-2030
Chart Belgium Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Belgium Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Belgium Alcoholic Beverages Market by Product Type, 2020-2030
Chart Belgium Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium Alcoholic Beverages Market by Product Type, 2020-2030
Table Belgium Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Belgium Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Belgium Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Belgium Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Belgium Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Belgium Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Belgium Alcoholic Beverages Market, by Companies, 2024
Table Belgium Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Belgium Alcoholic Beverages Market, by Brands, 2024
Table Belgium – Population (Millions) and Forecast
Table Belgium – Consumer Price Index (CPI) and Forecast
Table Belgium – Gross Domestic Product and Forecast
Table Belgium Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Belgium Alcoholic Beverages Market: Consumption per Capita (Population)