Australia’s alcoholic beverages market is set to advance steadily, with its total value forecast to grow from USD 35.9 billion in 2025 to USD 46.4 billion by 2030, translating to a compound annual growth rate of 5.3%. This expansion reflects not only the market’s resilience but also its ongoing structural transformation amid shifting consumer attitudes and evolving regulatory dynamics.
While overall market value is projected to rise, volume growth remains tempered by a broader cultural pivot toward moderation and wellness. Particularly among younger cohorts, abstention and mindful drinking are gaining ground, driven by heightened health consciousness and a declining inclination to consume alcohol purely for social convention. This behavioral shift has begun to weigh on traditional sales channels, prompting key stakeholders to recalibrate their offerings in line with changing preferences.
In response, the industry is accelerating innovation in low- and no-alcohol beverages, with a focus on lighter profiles and flavor-forward formats that appeal to both health-focused consumers and those previously disengaged from the alcohol category altogether. These new product segments—ranging from botanical-infused spritzers to alcohol-free craft beers—are gaining traction as legitimate lifestyle choices, rather than simply functional substitutes. For many companies, the challenge lies not only in diversifying portfolios but also in reshaping brand narratives to resonate with a more selective and informed consumer base.
Concurrently, evolving regulations surrounding alcohol marketing, labeling, and taxation are expected to influence market strategies and pricing structures in the years ahead. Policy developments—particularly those linked to public health initiatives—are likely to reinforce the momentum behind low-ABV and zero-alcohol categories. As Australia grapples with balancing growth and responsibility in alcohol consumption, the regulatory environment will remain a pivotal determinant of how industry players adapt and invest.
Ultimately, while traditional categories such as beer, wine, and spirits retain cultural significance, the Australian alcoholic beverages market is increasingly defined by its capacity for innovation, inclusivity, and responsiveness to societal trends. The shift toward health-conscious indulgence is not merely a passing phase but a strategic inflection point, ensuring the industry’s long-term viability in a consumer landscape that prizes both well-being and experiential value.
This report delivers a deep dive into the Australia alcoholic beverages market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product type, packaging type and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.
Report Highlights
This report presents a comprehensive analysis of the Australia alcoholic beverages market size (in Liters/AUD/USD) from 2020 to 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The segmentation of the Australia alcoholic beverages market is outlined below:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, food and drinks stores, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the alcoholic beverages sector in Australia, highlighting brand reach and competitive footprint. Notable participants include:
AB InBev
Accolade Wines Limited
Asahi Group Holdings, Ltd.
Australian Vintage Limited
Bacardi Limited
Brown Brothers Milawa Vineyards Pty Ltd.
Brown-Forman Corporation
Carlsberg A/S
Casella Wines Pty. Ltd.
Coopers Brewery Limited
Davide Campari-Milano N.V.
De Bortoli Wines Pty Ltd
Delegat Group Limited
Diageo plc
Heineken N.V.
Kirin Holdings Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
McWilliam’s Wines Pty Ltd.
Pernod Ricard Group
Suntory Holdings Limited
The Fladgate Partnership – Vinhos, S.A.
Treasury Wine Estates Limited
Vok Beverages Pty. Ltd.
Warburn Estate Pty Ltd
William Grant & Sons Ltd.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Access accurate and up-to-date market size data for the Australia alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Australia Alcoholic Beverages Market – Product Type Analysis
Australia Alcoholic Beverages Market – Packaging Type Analysis
Australia Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Accolade Wines Limited
Asahi Group Holdings, Ltd.
Australian Vintage Limited
Bacardi Limited
Brown Brothers Milawa Vineyards Pty Ltd.
Brown-Forman Corporation
Carlsberg A/S
Casella Wines Pty. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australia Alcoholic Beverages Market 2020-2030
Chart Australia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Australia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Australia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Australia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Alcoholic Beverages Market by Product Type, 2020-2030
Table Australia Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Australia Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Australia Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Australia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Australia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Australia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Australia Alcoholic Beverages Market, by Companies, 2024
Table Australia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Australia Alcoholic Beverages Market, by Brands, 2024
Table Australia – Population (Millions) and Forecast
Table Australia – Consumer Price Index (CPI) and Forecast
Table Australia – Gross Domestic Product and Forecast
Table Australia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Australia Alcoholic Beverages Market: Consumption per Capita (Population)