Market Overview
Western Europe Air Freshener Market Highlights
• The Western Europe air freshener market is forecast to expand by USD 0.6 billion over the five-year period to 2031.
• In terms of segment, electric air fresheners accounted for a revenue of USD XX million in 2025.
• The supermarkets channel accounted for XX% of total sales in 2025, with a CAGR of XX% during the forecast period.
• The 2026-2031 outlook indicates a compound annual growth rate of 4.26% for the market.
This report delivers a comprehensive analysis and forward-looking perspective on the Western Europe air freshener market, covering historical data and market projections for the period from 2021 to 2031. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.
What’s Inside the Report
This report presents a comprehensive analysis of the Western Europe air freshener market size (in Tons/USD) from 2021 to 2031. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type, distribution channel and country. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Western Europe air freshener market is structured as follows:
Product type – e.g., aerosol air fresheners, candle air fresheners, car air fresheners, carpet fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, odor eliminators, refrigerator deodorizers, others
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tins, paper containers, rigid plastic bottles
Distribution channel – e.g., beauty and personal care stores, convenience stores, discounters, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others
Country – e.g., France, Germany, Italy, Netherlands, Norway, Spain, Sweden, Turkey, United Kingdom, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The study outlines the distribution of market share among key players in the air freshener industry in Western Europe, offering visibility into brand dominance and market leadership. Major participants include: 151 Products Ltd., Bolsius International BV, Ceras Roura S.A., Durance SAS, Energizer Holdings, Inc., Groupe Altair, Grupo Ac Marca SL, Henkel AG & Co. KGaA, Hugworld International Distributions SL, Jelly Belly Candy Company, Julius Samann Ltd, M S George Limited, MTS Group, Newell Brands Inc. (NWL), Paglieri S.p.A., Reckitt Benckiser Group plc (RB), Rituals Cosmetics Enterprise B.V., S. C. Johnson & Son, Inc., The Procter & Gamble Company (P&G), Werner & Mertz GmbH, etc.
Market share data is presented for top-performing companies in the overall air freshener sector, as well as for individual segments such as air fresheners, aerosol air fresheners, candle air fresheners, car air fresheners, carpet fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, odor eliminators, refrigerator deodorizers and other air fresheners, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Western Europe air fresheners market share
Western Europe aerosol air fresheners market share
Western Europe candle air fresheners market share
Western Europe car air fresheners market share
Western Europe carpet fresheners market share
Western Europe electric air fresheners market share
Western Europe gel air fresheners market share
Western Europe liquid air fresheners market share
Western Europe odor eliminators market share
Western Europe refrigerator deodorizers market share
Western Europe other air fresheners market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Western Europe Air Freshener Market – Product Type Analysis
Western Europe Air Freshener Market – Packaging Type Analysis
Western Europe Air Freshener Market – Distribution Channel Analysis
Western Europe Air Freshener Market – Country Analysis
Company/Brand Shares Analysis
151 Products Ltd.
Bolsius International BV
Ceras Roura S.A.
Durance SAS
Energizer Holdings, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Western Europe Air Freshener Market 2021-2031
Chart Western Europe Air Freshener Market, Net Growth, 2021-2031
Chart Western Europe Air Freshener Market, Growth Rates, 2021-2031
Table Western Europe Air Freshener Market by Product Type, 2021-2031
Chart Western Europe Air Freshener Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Western Europe Air Freshener Market by Product Type, 2021-2031
Table Western Europe Air Freshener Market by Packaging Type, 2021-2031
Chart Western Europe Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Western Europe Air Freshener Market by Packaging Type, 2021-2031
Table Western Europe Air Freshener Market by Distribution Channel, 2021-2031
Chart Western Europe Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Western Europe Air Freshener Market by Distribution Channel, 2021-2031
Table Western Europe Air Freshener Market by Country, 2021-2031
Chart Western Europe Air Freshener Market by Country, CAGR Historic and Forecast, 2021-2031
Chart Western Europe Air Freshener Market by Country, 2021-2031
Table Western Europe Air Freshener Market Share (%), by Companies, 2021-2025
Chart Western Europe Air Freshener Market, by Companies, 2025
Table Western Europe Air Freshener Market Share (%), by Brands, 2021-2025
Chart Western Europe Air Freshener Market, by Brands, 2025
Table Western Europe – Population (Millions) and Forecast
Table Western Europe – Consumer Price Index (CPI) and Forecast
Table Western Europe – Gross Domestic Product and Forecast
Table Western Europe Air Freshener Market: Spend as a Proportion of GDP (%)
Table Western Europe Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Western Europe Air Freshener companies:
151 Products Ltd.
Bolsius International BV
Ceras Roura S.A.
Durance SAS
Energizer Holdings, Inc.
Groupe Altair
Grupo Ac Marca SL
Henkel AG & Co. KGaA
Hugworld International Distributions SL
Jelly Belly Candy Company
Julius Samann Ltd
M S George Limited
MTS Group
Newell Brands Inc. (NWL)
Paglieri S.p.A.
Reckitt Benckiser Group plc (RB)
Rituals Cosmetics Enterprise B.V.
S. C. Johnson & Son, Inc.
The Procter & Gamble Company (P&G)
Werner & Mertz GmbH
