USA Air Freshener Market 2025

Incremental growth of USD 1.8 billion is anticipated in the USA air freshener market, which will expand at a CAGR of approximately 3.5% over the forecast period spanning 2025 to 2030. In the United States, the air freshener market is well-established and continues to grow, fueled by rising consumer demand for home care products that enhance indoor environments. As consumers become increasingly concerned with air quality and overall wellness, demand for air fresheners continues to rise. Additionally, the market is benefiting from an increased focus on eco-friendly products, as American consumers show a preference for natural and sustainable air fresheners. Urbanization and the expansion of homeownership also contribute to the growing demand for air fresheners, particularly in metropolitan areas.

This report presents a detailed analysis of the USA air freshener market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.

Market Segmentation

The USA air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, department stores, e-commerce, others

The air freshener market in USA is segmented based on product type, packaging type and distribution channel. The categorization of the market by product type includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The air freshener market is largely dominated by key players such as The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Newell Brands Inc. (NWL), Julius Samann Ltd, Henkel AG & Co. KGaA, Energizer Holdings Inc., Church & Dwight Co. Inc. and Bath & Body Works Inc.

The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2020 to 2024. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.

Why Buy This Report?

Obtain precise statistical data and forecasts for the USA air freshener market.
Gain in-depth analysis and forecasts for the key segments of the USA air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the USA air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the USA air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
USA Air Freshener Market – Product Type Analysis
USA Air Freshener Market – Packaging Type Analysis
USA Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
Julius Samann Ltd
Henkel AG & Co. KGaA
Energizer Holdings, Inc.
Church & Dwight Co., Inc.
Bath & Body Works, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table USA Air Freshener Market 2020-2030
Chart USA Air Freshener Market, Net Growth, 2020-2030
Chart USA Air Freshener Market, Growth Rates, 2020-2030
Table USA Air Freshener Market by Product Type, 2020-2030
Chart USA Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart USA Air Freshener Market by Product Type, 2020-2030
Table USA Air Freshener Market by Packaging Type, 2020-2030
Chart USA Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart USA Air Freshener Market by Packaging Type, 2020-2030
Table USA Air Freshener Market by Distribution Channel, 2020-2030
Chart USA Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart USA Air Freshener Market by Distribution Channel, 2020-2030
Table USA Air Freshener Market Share (%), by Companies, 2020-2024
Chart USA Air Freshener Market, by Companies, 2024
Table USA Air Freshener Market Share (%), by Brands, 2020-2024
Chart USA Air Freshener Market, by Brands, 2024
Table USA – Population (Millions) and Forecast
Table USA – Consumer Price Index (CPI) and Forecast
Table USA – Gross Domestic Product and Forecast
Table USA Air Freshener Market: Spend as a Proportion of GDP (%)
Table USA Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
Julius Samann Ltd
Henkel AG & Co. KGaA
Energizer Holdings, Inc.
Church & Dwight Co., Inc.
Bath & Body Works, Inc.