United Kingdom Air Freshener Market 2025

The United Kingdom air freshener market is set to increase from USD 1,315.0 million in 2024 to USD 1,823.5 million by 2030, reflecting a CAGR of 5.6% over the 2025 to 2030 timeframe. The United Kingdom’s air freshener market is experiencing steady growth, driven by increasing consumer demand for home wellness products. As British consumers place a greater emphasis on creating clean and pleasant living environments, the market for air fresheners continues to expand. The growing awareness of indoor air quality, particularly in cities like London, is contributing to this trend. Additionally, the rising preference for eco-friendly air fresheners is shaping the market, as UK consumers are increasingly concerned about the environmental impact of the products they purchase and seek out natural, non-toxic alternatives.

The report delivers a comprehensive dataset on the United Kingdom air freshener market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.

Market Segmentation

The United Kingdom air freshener market is categorized into the following segments:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others

The air freshener market in the United Kingdom is segmented by product type, packaging type and distribution channel. By product type, the market includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The report provides profiles of notable companies, including The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Newell Brands Inc. (NWL), M S George Limited, Julius Samann Ltd, Energizer Holdings Inc. and 151 Products Ltd. This comprehensive report analyzes the performance of leading companies in the air freshener sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the United Kingdom air freshener market.
Gain in-depth analysis and forecasts for the key segments of the United Kingdom air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the United Kingdom air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the United Kingdom air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Kingdom Air Freshener Market – Product Type Analysis
United Kingdom Air Freshener Market – Packaging Type Analysis
United Kingdom Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
M S George Limited
Julius Samann Ltd
Energizer Holdings, Inc.
151 Products Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table United Kingdom Air Freshener Market 2020-2030
Chart United Kingdom Air Freshener Market, Net Growth, 2020-2030
Chart United Kingdom Air Freshener Market, Growth Rates, 2020-2030
Table United Kingdom Air Freshener Market by Product Type, 2020-2030
Chart United Kingdom Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Air Freshener Market by Product Type, 2020-2030
Table United Kingdom Air Freshener Market by Packaging Type, 2020-2030
Chart United Kingdom Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Air Freshener Market by Packaging Type, 2020-2030
Table United Kingdom Air Freshener Market by Distribution Channel, 2020-2030
Chart United Kingdom Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Air Freshener Market by Distribution Channel, 2020-2030
Table United Kingdom Air Freshener Market Share (%), by Companies, 2020-2024
Chart United Kingdom Air Freshener Market, by Companies, 2024
Table United Kingdom Air Freshener Market Share (%), by Brands, 2020-2024
Chart United Kingdom Air Freshener Market, by Brands, 2024
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Air Freshener Market: Spend as a Proportion of GDP (%)
Table United Kingdom Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
M S George Limited
Julius Samann Ltd
Energizer Holdings, Inc.
151 Products Ltd.