A surge in demand is expected to drive the Turkey air freshener market upward, with an estimated growth of USD 62.0 million and a compound annual growth rate (CAGR) approaching 18.3% through 2029. Turkey’s air freshener market is growing as urbanization and rising disposable incomes drive demand for home care products. In cities like Istanbul and Ankara, there is increasing consumer awareness about the importance of air quality and indoor hygiene, which is boosting demand for air fresheners. Additionally, as Turkish consumers become more health-conscious, they are increasingly seeking products that improve their indoor environments. The trend towards eco-friendly and natural air fresheners is also gaining momentum as sustainability becomes an important factor in Turkish purchasing decisions.
This report presents a detailed overview of the Turkey air freshener industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging type and distribution channel. This detailed analysis supports the identification of growth opportunities within the air freshener industry.
Market Segmentation
The Turkey air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
The Turkey market for air freshener is divided based on product type, packaging type and distribution channel. By product type, the market includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, and aerosol air fresheners. Packaging type categories include flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the industry has been analyzed, featuring profiles of major players such as The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB) and Lider Kozmetik San. Tic. A.S. The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Turkey air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Turkey air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Turkey Air Freshener Market – Product Type Analysis
Turkey Air Freshener Market – Packaging Type Analysis
Turkey Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– Lider Kozmetik San. Tic. A.S.
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Turkey Air Freshener Market 2019-2029
Chart Turkey Air Freshener Market, Net Growth, 2019-2029
Chart Turkey Air Freshener Market, Growth Rates, 2019-2029
Table Turkey Air Freshener Market by Product Type, 2019-2029
Chart Turkey Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Turkey Air Freshener Market by Product Type, 2019-2029
Table Turkey Air Freshener Market by Packaging Type, 2019-2029
Chart Turkey Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Turkey Air Freshener Market by Packaging Type, 2019-2029
Table Turkey Air Freshener Market by Distribution Channel, 2019-2029
Chart Turkey Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Turkey Air Freshener Market by Distribution Channel, 2019-2029
Table Turkey Air Freshener Market Share (%), by Companies, 2019-2023
Chart Turkey Air Freshener Market, by Companies, 2023
Table Turkey Air Freshener Market Share (%), by Brands, 2019-2023
Chart Turkey Air Freshener Market, by Brands, 2023
Table Turkey – Population (Millions) and Forecast
Table Turkey – Consumer Price Index (CPI) and Forecast
Table Turkey – Gross Domestic Product and Forecast
Table Turkey Air Freshener Market: Spend as a Proportion of GDP (%)
Table Turkey Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Lider Kozmetik San. Tic. A.S.