South Korea Air Freshener Market 2025

The South Korea air freshener market is expected to see a slight increase of USD 49.5 million, translating to a CAGR of about 2.8% from 2025 to 2030. South Korea’s air freshener market is benefiting from growing urbanization and increasing disposable incomes. Consumers are placing greater importance on home hygiene, wellness, and creating pleasant indoor environments, leading to higher demand for air fresheners. Additionally, the popularity of innovative air care products, such as smart diffusers and natural-based air fresheners, is boosting market growth.

Providing a strategic perspective on the South Korea air freshener market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The South Korea air freshener market is classified into the following segments:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, others

The segmentation of the South Korea air freshener market product type, packaging type and distribution channel. By product type, the market is categorized into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments encompass flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The air freshener market is characterized by dominance from key players such as The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Queens Aroma Co. Ltd., Newell Brands Inc. (NWL), LG Household & Health Care Ltd., Bullsone Co. Ltd. and Aekyung Industrial Co. Ltd. This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the South Korea air freshener market.
Gain in-depth analysis and forecasts for the key segments of the South Korea air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Korea air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Korea air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
South Korea Air Freshener Market – Product Type Analysis
South Korea Air Freshener Market – Packaging Type Analysis
South Korea Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Queens Aroma Co., Ltd.
Newell Brands Inc. (NWL)
LG Household & Health Care, Ltd.
Bullsone Co., Ltd.
Aekyung Industrial Co., Ltd.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table South Korea Air Freshener Market 2020-2030
Chart South Korea Air Freshener Market, Net Growth, 2020-2030
Chart South Korea Air Freshener Market, Growth Rates, 2020-2030
Table South Korea Air Freshener Market by Product Type, 2020-2030
Chart South Korea Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Air Freshener Market by Product Type, 2020-2030
Table South Korea Air Freshener Market by Packaging Type, 2020-2030
Chart South Korea Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart South Korea Air Freshener Market by Packaging Type, 2020-2030
Table South Korea Air Freshener Market by Distribution Channel, 2020-2030
Chart South Korea Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart South Korea Air Freshener Market by Distribution Channel, 2020-2030
Table South Korea Air Freshener Market Share (%), by Companies, 2020-2024
Chart South Korea Air Freshener Market, by Companies, 2024
Table South Korea Air Freshener Market Share (%), by Brands, 2020-2024
Chart South Korea Air Freshener Market, by Brands, 2024
Table South Korea – Population (Millions) and Forecast
Table South Korea – Consumer Price Index (CPI) and Forecast
Table South Korea – Gross Domestic Product and Forecast
Table South Korea Air Freshener Market: Spend as a Proportion of GDP (%)
Table South Korea Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Queens Aroma Co., Ltd.
Newell Brands Inc. (NWL)
LG Household & Health Care, Ltd.
Bullsone Co., Ltd.
Aekyung Industrial Co., Ltd.