The South Africa air freshener market is poised for steady growth, with an expected increase of USD 35.1 million, reflecting a compound annual growth rate (CAGR) of approximately 5.9% from 2024 to 2029. South Africa’s air freshener market is expanding due to rising disposable incomes and increased awareness about home wellness and hygiene. As urbanization accelerates, consumers in major cities such as Johannesburg and Cape Town are seeking products that improve the quality of their indoor environments, particularly air fresheners. Additionally, concerns about air pollution and the desire for healthier indoor air are contributing to demand. Eco-friendly products are gaining traction as South African consumers show greater interest in sustainable and non-toxic alternatives to traditional air fresheners.
The report delivers an in-depth analysis of the South Africa air freshener industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, packaging type and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the air freshener market.
Market Segmentation
The following outlines the segmentation of the South Africa air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others
The South Africa air freshener market is segmented by product type, packaging type and distribution channel. By product type, the market features candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, and aerosol air fresheners. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.
Competitive Landscape
Prominent players in the air freshener market include Tiger Brands Limited, The Procter & Gamble Company (P&G), Shield Chemicals (Pty) Ltd., S. C. Johnson & Son Inc. and Reckitt Benckiser Group plc (RB). This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the South Africa air freshener market.
Gain in-depth analysis and forecasts for the key segments of the South Africa air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the South Africa air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the South Africa air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
South Africa Air Freshener Market – Product Type Analysis
South Africa Air Freshener Market – Packaging Type Analysis
South Africa Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– Tiger Brands Limited
– The Procter & Gamble Company (P&G)
– Shield Chemicals (Pty) Ltd.
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table South Africa Air Freshener Market 2019-2029
Chart South Africa Air Freshener Market, Net Growth, 2019-2029
Chart South Africa Air Freshener Market, Growth Rates, 2019-2029
Table South Africa Air Freshener Market by Product Type, 2019-2029
Chart South Africa Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart South Africa Air Freshener Market by Product Type, 2019-2029
Table South Africa Air Freshener Market by Packaging Type, 2019-2029
Chart South Africa Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart South Africa Air Freshener Market by Packaging Type, 2019-2029
Table South Africa Air Freshener Market by Distribution Channel, 2019-2029
Chart South Africa Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart South Africa Air Freshener Market by Distribution Channel, 2019-2029
Table South Africa Air Freshener Market Share (%), by Companies, 2019-2023
Chart South Africa Air Freshener Market, by Companies, 2023
Table South Africa Air Freshener Market Share (%), by Brands, 2019-2023
Chart South Africa Air Freshener Market, by Brands, 2023
Table South Africa – Population (Millions) and Forecast
Table South Africa – Consumer Price Index (CPI) and Forecast
Table South Africa – Gross Domestic Product and Forecast
Table South Africa Air Freshener Market: Spend as a Proportion of GDP (%)
Table South Africa Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Tiger Brands Limited
The Procter & Gamble Company (P&G)
Shield Chemicals (Pty) Ltd.
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)