Malaysia Air Freshener Market 2025

Forecasts highlight a favorable growth outlook for the Malaysia air freshener market, with a projected increase of USD 25.3 million and a CAGR close to 5.9% through 2030. In Malaysia, the air freshener market is expanding due to increasing consumer awareness of hygiene and wellness. The demand for air fresheners is also being driven by the growing popularity of home decor and the need to improve the indoor air quality in urban areas. Consumers are seeking a variety of products, including natural and eco-friendly air fresheners, which align with the country’s growing trend toward sustainability.

This report delivers a comprehensive analysis and forward-looking perspective on the Malaysia air freshener market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Market Segmentation

The Malaysia air freshener market is classified into the following segments:
Product type: car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, others

The air freshener market in the Malaysia is segmented by product type, packaging type and distribution channel. In terms of product type, the market is segmented into car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise convenience stores, supermarkets and hypermarkets, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The competitive landscape of the air freshener market has been analyzed, with a focus on key players such as The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc. and Reckitt Benckiser Group plc (RB). This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Malaysia air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Malaysia air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Malaysia air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Malaysia air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Malaysia Air Freshener Market – Product Type Analysis
Malaysia Air Freshener Market – Packaging Type Analysis
Malaysia Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Malaysia Air Freshener Market 2020-2030
Chart Malaysia Air Freshener Market, Net Growth, 2020-2030
Chart Malaysia Air Freshener Market, Growth Rates, 2020-2030
Table Malaysia Air Freshener Market by Product Type, 2020-2030
Chart Malaysia Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Air Freshener Market by Product Type, 2020-2030
Table Malaysia Air Freshener Market by Packaging Type, 2020-2030
Chart Malaysia Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Air Freshener Market by Packaging Type, 2020-2030
Table Malaysia Air Freshener Market by Distribution Channel, 2020-2030
Chart Malaysia Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Malaysia Air Freshener Market by Distribution Channel, 2020-2030
Table Malaysia Air Freshener Market Share (%), by Companies, 2020-2024
Chart Malaysia Air Freshener Market, by Companies, 2024
Table Malaysia Air Freshener Market Share (%), by Brands, 2020-2024
Chart Malaysia Air Freshener Market, by Brands, 2024
Table Malaysia – Population (Millions) and Forecast
Table Malaysia – Consumer Price Index (CPI) and Forecast
Table Malaysia – Gross Domestic Product and Forecast
Table Malaysia Air Freshener Market: Spend as a Proportion of GDP (%)
Table Malaysia Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)