Latin America Air Freshener Market 2025$1,750.0
The Latin America air freshener market is poised for moderate growth, projected to increase from USD 1,785.0 million in 2024 to USD 2,420.0 million by 2030, achieving a CAGR of 5.2% during the forecast period. In Latin America, the air freshener market is benefiting from a growing focus on home care and cleanliness, particularly in urban areas. Rising middle-class populations, coupled with a greater awareness of hygiene, are contributing to the market’s expansion. Additionally, there is an increasing preference for scented products, as consumers seek to enhance their living spaces with fragrances that complement local cultural preferences. The growing retail sector in countries like Brazil and Mexico is also a key factor, with modern retail channels offering a broader selection of air care products.
This report provides a comprehensive analysis of the Latin America air freshener market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, packaging type, distribution channel and country, enabling stakeholders to identify opportunities and make informed strategic decisions.
Market Segmentation
The segmentation of the Latin America air freshener market is outlined below:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, department stores, e-commerce, others
Country: Argentina, Brazil, Chile, Colombia, Mexico, others
The Latin America air freshener market is categorized by product type, packaging type, distribution channel and country. The categorization of the market by product type includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments cover convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, grocery stores, department stores, e-commerce, and others. Geographically, the market is segmented into Argentina, Brazil, Chile, Colombia, Mexico, and others.
Competitive Landscape
The air freshener market is characterized by dominance from key players such as Trading Care, The Procter & Gamble Company (P&G), The Clorox Company, Soin Sociedade Industrial Importacao E Exportacao Ltda, S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Queruclor S.R.L., Luxcar Produtos Automotivos Ltda, Laboratorios Cofarma S.A., Iris SAIC, Interbrilho Higiene e Limpeza LTDA, Industrias H24 S.A. de C.V., Henkel AG & Co. KGaA, FreeCo – FreeBrands, Empresas Demaria S.A., Casaideas S.A., Calbaq S.A. and Alicorp S.A.A.
This report presents an extensive analysis of major entities in the air freshener market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Latin America air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Latin America air freshener market: product type, packaging type, distribution channel and country.
Gain deep insights into the dynamics of the Latin America air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Latin America air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Latin America Air Freshener Market – Product Type Analysis
Latin America Air Freshener Market – Packaging Type Analysis
Latin America Air Freshener Market – Distribution Channel Analysis
Latin America Air Freshener Market – Country Analysis
Company Shares Analysis
Trading Care
The Procter & Gamble Company (P&G)
The Clorox Company
Soin Sociedade Industrial Importacao E Exportacao Ltda
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Queruclor S.R.L.
Luxcar Produtos Automotivos Ltda
Laboratorios Cofarma S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Latin America Air Freshener Market 2020-2030
Chart Latin America Air Freshener Market, Net Growth, 2020-2030
Chart Latin America Air Freshener Market, Growth Rates, 2020-2030
Table Latin America Air Freshener Market by Product Type, 2020-2030
Chart Latin America Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Air Freshener Market by Product Type, 2020-2030
Table Latin America Air Freshener Market by Packaging Type, 2020-2030
Chart Latin America Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Latin America Air Freshener Market by Packaging Type, 2020-2030
Table Latin America Air Freshener Market by Distribution Channel, 2020-2030
Chart Latin America Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Latin America Air Freshener Market by Distribution Channel, 2020-2030
Table Latin America Air Freshener Market by Country, 2020-2030
Chart Latin America Air Freshener Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Latin America Air Freshener Market by Country, 2020-2030
Table Latin America Air Freshener Market Share (%), by Companies, 2020-2024
Chart Latin America Air Freshener Market, by Companies, 2024
Table Latin America Air Freshener Market Share (%), by Brands, 2020-2024
Chart Latin America Air Freshener Market, by Brands, 2024
Table Latin America – Population (Millions) and Forecast
Table Latin America – Consumer Price Index (CPI) and Forecast
Table Latin America – Gross Domestic Product and Forecast
Table Latin America Air Freshener Market: Spend as a Proportion of GDP (%)
Table Latin America Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Trading Care
The Procter & Gamble Company (P&G)
The Clorox Company
Soin Sociedade Industrial Importacao E Exportacao Ltda
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Queruclor S.R.L.
Luxcar Produtos Automotivos Ltda
Laboratorios Cofarma S.A.
Iris SAIC
Interbrilho Higiene e Limpeza LTDA
Industrias H24, S.A. de C.V.
Henkel AG & Co. KGaA
FreeCo – FreeBrands
Empresas Demaria S.A.
Casaideas S.A.
Calbaq S.A.
Alicorp S.A.A.
$1,750.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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