Italy Air Freshener Market 2025

The Italy air freshener market is expected to see a slight increase of USD 14.6 million, translating to a CAGR of about 0.7% from 2025 to 2030. Italy’s air freshener market is expanding as Italian consumers place greater emphasis on home wellness and air quality. With rising disposable incomes, particularly in metropolitan areas like Milan and Rome, there is growing demand for products that create a fresh and comfortable indoor atmosphere. The increasing awareness of indoor air quality and the need for cleaner, healthier living spaces are key market drivers. Additionally, there is a shift towards eco-friendly air fresheners as Italian consumers show growing concern for sustainability and the environment.

Providing a strategic perspective on the Italy air freshener market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Italy air freshener market is classified into the following segments:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others

The air freshener market in the Italy is segmented by product type, packaging type and distribution channel. By product type, the market features candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments comprise supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

Prominent players in the air freshener market include Yves Rocher sa, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Paglieri S.p.A., Newell Brands Inc. (NWL), Julius Samann Ltd and Arexons S.p.A. This analysis offers a comprehensive overview of the main players in the air freshener market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Italy air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Italy air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Italy Air Freshener Market – Product Type Analysis
Italy Air Freshener Market – Packaging Type Analysis
Italy Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
Yves Rocher sa
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Newell Brands Inc. (NWL)
Julius Samann Ltd
Arexons S.p.A.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Italy Air Freshener Market 2020-2030
Chart Italy Air Freshener Market, Net Growth, 2020-2030
Chart Italy Air Freshener Market, Growth Rates, 2020-2030
Table Italy Air Freshener Market by Product Type, 2020-2030
Chart Italy Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Air Freshener Market by Product Type, 2020-2030
Table Italy Air Freshener Market by Packaging Type, 2020-2030
Chart Italy Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Italy Air Freshener Market by Packaging Type, 2020-2030
Table Italy Air Freshener Market by Distribution Channel, 2020-2030
Chart Italy Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Italy Air Freshener Market by Distribution Channel, 2020-2030
Table Italy Air Freshener Market Share (%), by Companies, 2020-2024
Chart Italy Air Freshener Market, by Companies, 2024
Table Italy Air Freshener Market Share (%), by Brands, 2020-2024
Chart Italy Air Freshener Market, by Brands, 2024
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Air Freshener Market: Spend as a Proportion of GDP (%)
Table Italy Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

Yves Rocher sa
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Newell Brands Inc. (NWL)
Julius Samann Ltd
Arexons S.p.A.