The Italy air freshener market is expected to realize a modest increase of USD 14.6 million, demonstrating a CAGR of about 0.7% during the forecast period from 2024 to 2029. Italy’s air freshener market is expanding as Italian consumers place greater emphasis on home wellness and air quality. With rising disposable incomes, particularly in metropolitan areas like Milan and Rome, there is growing demand for products that create a fresh and comfortable indoor atmosphere. The increasing awareness of indoor air quality and the need for cleaner, healthier living spaces are key market drivers. Additionally, there is a shift towards eco-friendly air fresheners as Italian consumers show growing concern for sustainability and the environment.
The report delivers an in-depth analysis of the Italy air freshener industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, packaging type and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the air freshener market.
Market Segmentation
The following outlines the segmentation of the Italy air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others
The Italy air freshener market is categorized by product type, packaging type and distribution channel. By product type, the market includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.
Competitive Landscape
Key players in the Italy air freshener market include Yves Rocher sa, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Paglieri S.p.A., Newell Brands Inc. (NWL), Julius Samann Ltd and Arexons S.p.A. This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Italy air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Italy air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Italy air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Italy air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Italy Air Freshener Market – Product Type Analysis
Italy Air Freshener Market – Packaging Type Analysis
Italy Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– Yves Rocher sa
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– Paglieri S.p.A.
– Newell Brands Inc. (NWL)
– Julius Samann Ltd
– Arexons S.p.A.
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Italy Air Freshener Market 2019-2029
Chart Italy Air Freshener Market, Net Growth, 2019-2029
Chart Italy Air Freshener Market, Growth Rates, 2019-2029
Table Italy Air Freshener Market by Product Type, 2019-2029
Chart Italy Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Italy Air Freshener Market by Product Type, 2019-2029
Table Italy Air Freshener Market by Packaging Type, 2019-2029
Chart Italy Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Italy Air Freshener Market by Packaging Type, 2019-2029
Table Italy Air Freshener Market by Distribution Channel, 2019-2029
Chart Italy Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Italy Air Freshener Market by Distribution Channel, 2019-2029
Table Italy Air Freshener Market Share (%), by Companies, 2019-2023
Chart Italy Air Freshener Market, by Companies, 2023
Table Italy Air Freshener Market Share (%), by Brands, 2019-2023
Chart Italy Air Freshener Market, by Brands, 2023
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Air Freshener Market: Spend as a Proportion of GDP (%)
Table Italy Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Yves Rocher sa
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Newell Brands Inc. (NWL)
Julius Samann Ltd
Arexons S.p.A.