Expected to undergo moderate development, the Ghana air freshener market is forecasted to grow at a CAGR of approximately 9% during the 2024-2029 period, driven by consistent consumer demand. Ghana’s air freshener market is seeing steady growth as urbanization and rising disposable incomes drive demand for home care products. As the middle class continues to expand, consumers are increasingly interested in products that improve their living environments, particularly in terms of air quality and fragrance. Additionally, there is a growing interest in eco-friendly and sustainable air fresheners, reflecting the rising environmental consciousness among Ghanaian consumers. The shift toward wellness products is also boosting the demand for air fresheners in households.
The report provides a comprehensive analysis of the Ghana air freshener industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product type, packaging type and distribution channel. The insights gained from this evaluation help reveal the growth potential within the air freshener sector.
Market Segmentation
The segmentation of the Ghana air freshener market is outlined below:
Product type: car air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: supermarkets and hypermarkets, grocery stores, department stores, others
The air freshener market in the Ghana is segmented by product type, packaging type and distribution channel. By product type, the market is categorized into car air fresheners, gel air fresheners, liquid air fresheners, and aerosol air fresheners. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments cover supermarkets and hypermarkets, grocery stores, department stores, and others.
Competitive Landscape
The competitive landscape of the air freshener market features leading companies such as The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Quimicas Oro S.A., Lider Kozmetik San. Tic. A.S., Janalf Marketing Company Limited, Deo Company Limited, Berrak Manufacturing Company Ltd. (Deva) and ABRO Industries Inc.
This report presents an extensive analysis of major entities in the air freshener market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Ghana air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Ghana air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Ghana Air Freshener Market – Product Type Analysis
Ghana Air Freshener Market – Packaging Type Analysis
Ghana Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– Quimicas Oro S.A.
– Lider Kozmetik San. Tic. A.S.
– Janalf Marketing Company Limited
– Deo Company Limited
– Berrak Manufacturing Company Ltd. (Deva)
– ABRO Industries, Inc.
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Ghana Air Freshener Market 2019-2029
Chart Ghana Air Freshener Market, Net Growth, 2019-2029
Chart Ghana Air Freshener Market, Growth Rates, 2019-2029
Table Ghana Air Freshener Market by Product Type, 2019-2029
Chart Ghana Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Ghana Air Freshener Market by Product Type, 2019-2029
Table Ghana Air Freshener Market by Packaging Type, 2019-2029
Chart Ghana Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Ghana Air Freshener Market by Packaging Type, 2019-2029
Table Ghana Air Freshener Market by Distribution Channel, 2019-2029
Chart Ghana Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Ghana Air Freshener Market by Distribution Channel, 2019-2029
Table Ghana Air Freshener Market Share (%), by Companies, 2019-2023
Chart Ghana Air Freshener Market, by Companies, 2023
Table Ghana Air Freshener Market Share (%), by Brands, 2019-2023
Chart Ghana Air Freshener Market, by Brands, 2023
Table Ghana – Population (Millions) and Forecast
Table Ghana – Consumer Price Index (CPI) and Forecast
Table Ghana – Gross Domestic Product and Forecast
Table Ghana Air Freshener Market: Spend as a Proportion of GDP (%)
Table Ghana Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Quimicas Oro S.A.
Lider Kozmetik San. Tic. A.S.
Janalf Marketing Company Limited
Deo Company Limited
Berrak Manufacturing Company Ltd. (Deva)
ABRO Industries, Inc.