Incremental growth of USD 22.1 million is anticipated in the Germany air freshener market, which will expand at a CAGR of approximately 0.9% over the forecast period spanning 2024 to 2029. Germany’s air freshener market is expanding due to a growing focus on indoor air quality and wellness. As consumers become more conscious of maintaining a fresh and healthy living environment, demand for air fresheners continues to rise. The increasing awareness of air pollution in urban areas is also driving growth, particularly in cities like Berlin and Munich, where the need for cleaner indoor air is becoming a priority. Additionally, there is a rising preference for eco-friendly and sustainable air fresheners, reflecting broader trends toward environmental consciousness and green living in Germany.
This report presents a detailed overview of the Germany air freshener industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging type and distribution channel. This detailed analysis supports the identification of growth opportunities within the air freshener industry.
Market Segmentation
The Germany air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others
The air freshener market in the Germany is segmented by product type, packaging type and distribution channel. The categorization of the market by product type includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.
Competitive Landscape
Within the competitive landscape, significant companies profiled in the report include Werner & Mertz GmbH, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Newell Brands Inc. (NWL), MTS Group, Julius Samann Ltd and Energizer Holdings Inc. The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Germany air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Germany air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Germany air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Germany air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Germany Air Freshener Market – Product Type Analysis
Germany Air Freshener Market – Packaging Type Analysis
Germany Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– Werner & Mertz GmbH
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– Newell Brands Inc. (NWL)
– MTS Group
– Julius Samann Ltd
– Energizer Holdings, Inc.
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Germany Air Freshener Market 2019-2029
Chart Germany Air Freshener Market, Net Growth, 2019-2029
Chart Germany Air Freshener Market, Growth Rates, 2019-2029
Table Germany Air Freshener Market by Product Type, 2019-2029
Chart Germany Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Germany Air Freshener Market by Product Type, 2019-2029
Table Germany Air Freshener Market by Packaging Type, 2019-2029
Chart Germany Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Germany Air Freshener Market by Packaging Type, 2019-2029
Table Germany Air Freshener Market by Distribution Channel, 2019-2029
Chart Germany Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Germany Air Freshener Market by Distribution Channel, 2019-2029
Table Germany Air Freshener Market Share (%), by Companies, 2019-2023
Chart Germany Air Freshener Market, by Companies, 2023
Table Germany Air Freshener Market Share (%), by Brands, 2019-2023
Chart Germany Air Freshener Market, by Brands, 2023
Table Germany – Population (Millions) and Forecast
Table Germany – Consumer Price Index (CPI) and Forecast
Table Germany – Gross Domestic Product and Forecast
Table Germany Air Freshener Market: Spend as a Proportion of GDP (%)
Table Germany Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Newell Brands Inc. (NWL)
MTS Group
Julius Samann Ltd
Energizer Holdings, Inc.