Air Freshener Market in Georgia

Market Size, Share & Forecasts

Expected to undergo moderate development, the Georgia air freshener market is forecasted to grow at a CAGR of approximately 5% during the 2025-2030 period, driven by consistent consumer demand. Georgia’s air freshener market is experiencing gradual growth due to urbanization and an increasing focus on home hygiene. Consumers in cities like Tbilisi are becoming more aware of air quality issues, which is driving demand for air fresheners that can improve indoor environments. The growing interest in wellness and home care products is also contributing to the market’s expansion. Additionally, the retail sector is evolving, providing greater access to air fresheners in both traditional stores and online channels.

Focused on delivering actionable insights, this report explores the Georgia air freshener market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.


Market Segmentation


The following outlines the segmentation of the Georgia air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, liquid air fresheners, aerosol air fresheners
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, others

The Georgia air freshener market is categorized by product type, packaging type and distribution channel. By product type, the market is categorized into candle air fresheners, car air fresheners, electric air fresheners, liquid air fresheners, and aerosol air fresheners. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.


Competitive Landscape


The competitive landscape of the air freshener industry has been thoroughly analyzed, highlighting key players such as The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Eureka Hellas S.A., Balev Corporation and Arsan Kimya San. Ve Tic. A.S. This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.


Why Buy This Report?


Obtain precise statistical data and forecasts for the Georgia air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Georgia air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Georgia air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Georgia air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents


TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Georgia Air Freshener Market – Product Type Analysis
Georgia Air Freshener Market – Packaging Type Analysis
Georgia Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Eureka Hellas S.A.
Balev Corporation
Arsan Kimya San. Ve Tic. A.S.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Georgia Air Freshener Market 2020-2030
Chart Georgia Air Freshener Market, Net Growth, 2020-2030
Chart Georgia Air Freshener Market, Growth Rates, 2020-2030
Table Georgia Air Freshener Market by Product Type, 2020-2030
Chart Georgia Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Georgia Air Freshener Market by Product Type, 2020-2030
Table Georgia Air Freshener Market by Packaging Type, 2020-2030
Chart Georgia Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Georgia Air Freshener Market by Packaging Type, 2020-2030
Table Georgia Air Freshener Market by Distribution Channel, 2020-2030
Chart Georgia Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Georgia Air Freshener Market by Distribution Channel, 2020-2030
Table Georgia Air Freshener Market Share (%), by Companies, 2020-2024
Chart Georgia Air Freshener Market, by Companies, 2024
Table Georgia Air Freshener Market Share (%), by Brands, 2020-2024
Chart Georgia Air Freshener Market, by Brands, 2024
Table Georgia – Population (Millions) and Forecast
Table Georgia – Consumer Price Index (CPI) and Forecast
Table Georgia – Gross Domestic Product and Forecast
Table Georgia Air Freshener Market: Spend as a Proportion of GDP (%)
Table Georgia Air Freshener Market: Consumption per Capita (Population)


Companies Mentioned


The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Eureka Hellas S.A.
Balev Corporation
Arsan Kimya San. Ve Tic. A.S.


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Product Type

Market Research

Region

Europe

Published Date

2025

Access Data

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What’s Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet