Market Overview
China Air Freshener Market Highlights
• The China air freshener market is forecast to expand by USD 55.6 million over the five-year period to 2031.
• In terms of segment, liquid air fresheners accounted for a revenue of USD XX million in 2025.
• The supermarkets channel accounted for XX% of total sales in 2025, with a CAGR of XX% during the forecast period.
• A compound annual growth rate of 3% is projected for the market between 2026 and 2031.
The report delivers a comprehensive dataset on the China air freshener market, detailing annual market size and growth rates over the past six years, alongside projections through 2031. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Tons/CNY/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The following outlines the segmentation of the China air freshener market:
Product type – e.g., aerosol air fresheners, car air fresheners, gel air fresheners, liquid air fresheners, odor eliminators, others
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tins, paper containers, rigid plastic bottles
Distribution channel – e.g., beauty and personal care stores, convenience stores, direct selling, e-commerce, general merchandise stores, hypermarkets, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the air freshener sector in China, highlighting brand reach and competitive footprint. Notable participants include: Amway Corporation, Bagus Group Indonesia, Cheerwin Group Co., Ltd., Farcent Enterprise Co., Ltd., Guangdong Xiangbainian Holding Group Co., Ltd., Guangzhou Haodi Group Co., Ltd., Kobayashi Pharmaceutical Co., Ltd., S. C. Johnson & Son, Inc., etc.
This report delivers comprehensive market share data for key players in the total air freshener market, complemented by segment-specific analysis for air fresheners, aerosol air fresheners, car air fresheners, gel air fresheners, liquid air fresheners, odor eliminators and other air fresheners categories.
Market share analysis covered in the report:
China air fresheners market share
China aerosol air fresheners market share
China car air fresheners market share
China gel air fresheners market share
China liquid air fresheners market share
China odor eliminators market share
China other air fresheners market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
China Air Freshener Market – Product Type Analysis
China Air Freshener Market – Packaging Type Analysis
China Air Freshener Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amway Corporation
Bagus Group Indonesia
Cheerwin Group Co., Ltd.
Farcent Enterprise Co., Ltd.
Guangdong Xiangbainian Holding Group Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table China Air Freshener Market 2021-2031
Chart China Air Freshener Market, Net Growth, 2021-2031
Chart China Air Freshener Market, Growth Rates, 2021-2031
Table China Air Freshener Market by Product Type, 2021-2031
Chart China Air Freshener Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart China Air Freshener Market by Product Type, 2021-2031
Table China Air Freshener Market by Packaging Type, 2021-2031
Chart China Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart China Air Freshener Market by Packaging Type, 2021-2031
Table China Air Freshener Market by Distribution Channel, 2021-2031
Chart China Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart China Air Freshener Market by Distribution Channel, 2021-2031
Table China Air Freshener Market Share (%), by Companies, 2021-2025
Chart China Air Freshener Market, by Companies, 2025
Table China Air Freshener Market Share (%), by Brands, 2021-2025
Chart China Air Freshener Market, by Brands, 2025
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Air Freshener Market: Spend as a Proportion of GDP (%)
Table China Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Amway Corporation
Bagus Group Indonesia
Cheerwin Group Co., Ltd.
Farcent Enterprise Co., Ltd.
Guangdong Xiangbainian Holding Group Co., Ltd.
Guangzhou Haodi Group Co., Ltd.
Kobayashi Pharmaceutical Co., Ltd.
S. C. Johnson & Son, Inc.
