A modest growth trajectory is forecasted for the Austria air freshener market, with an expected increase of USD 17.4 million and a compound annual growth rate (CAGR) of roughly 2.4% from 2024 through 2029. Austria’s air freshener market is shaped by a focus on home wellness and air quality, as Austrian consumers place high value on maintaining fresh and healthy living environments. With increasing disposable incomes, consumers are more willing to invest in air fresheners that promote hygiene and comfort. Additionally, the market is influenced by growing concerns over air pollution, particularly in urban areas like Vienna, which boosts demand for air fresheners. There is also a notable shift towards eco-friendly and natural products, as Austrian consumers prioritize sustainability in their purchasing decisions.
This report presents a detailed overview of the Austria air freshener industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, packaging type and distribution channel. This detailed analysis supports the identification of growth opportunities within the air freshener industry.
Market Segmentation
The Austria air freshener market is structured as follows:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, others
The Austria air freshener market is categorized by product type, packaging type and distribution channel. By product type, the market features candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segmentation includes flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, grocery stores, e-commerce, and others.
Competitive Landscape
The report profiles major companies, including Werner & Mertz GmbH, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB) and delta pronatura GmbH. The report provides a detailed assessment of prominent companies within the air freshener market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Austria air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Austria air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Austria air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Austria air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Austria Air Freshener Market – Product Type Analysis
Austria Air Freshener Market – Packaging Type Analysis
Austria Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– Werner & Mertz GmbH
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– delta pronatura GmbH
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Austria Air Freshener Market 2019-2029
Chart Austria Air Freshener Market, Net Growth, 2019-2029
Chart Austria Air Freshener Market, Growth Rates, 2019-2029
Table Austria Air Freshener Market by Product Type, 2019-2029
Chart Austria Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Austria Air Freshener Market by Product Type, 2019-2029
Table Austria Air Freshener Market by Packaging Type, 2019-2029
Chart Austria Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Austria Air Freshener Market by Packaging Type, 2019-2029
Table Austria Air Freshener Market by Distribution Channel, 2019-2029
Chart Austria Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Austria Air Freshener Market by Distribution Channel, 2019-2029
Table Austria Air Freshener Market Share (%), by Companies, 2019-2023
Chart Austria Air Freshener Market, by Companies, 2023
Table Austria Air Freshener Market Share (%), by Brands, 2019-2023
Chart Austria Air Freshener Market, by Brands, 2023
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Air Freshener Market: Spend as a Proportion of GDP (%)
Table Austria Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
delta pronatura GmbH