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Africa Two-Wheeler Market Size and Share Analysis 2023-2028
The Africa Two-Wheeler Market is projected to witness substantial growth, with an estimated size of USD 3,350 million in 2023, reaching USD 5,402 million by 2028. The market is expected to grow at a compound annual growth rate (CAGR) of 10.03% during the forecast period (2023-2028).
The COVID-19 pandemic initially impacted the Africa two-wheeler industry, leading to a slowdown in production. Lockdown measures in all countries within the region resulted in a combination of demand and supply issues for the two-wheeler market. However, as the situation has improved, the demand for two-wheelers has regained momentum.
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USD 3 billion in 2021
Vehicle Type, Engine Capacity, and Country
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The growth of the African Two-Wheeler Market is driven by several significant factors. Firstly, there is a rising demand for two-wheelers for daily commuting, primarily due to issues of road congestion and traffic. Additionally, urbanization has contributed to the decline in dependable public transportation, leading to the rapid growth of non-conventional modes of transportation, such as motorcycle taxis. These factors have facilitated the expansion of the African two-wheeler market.
The lack of reliable public transportation in developing countries has resulted in a surge in demand for motorcycle taxis, as well as a preference for personal two-wheelers. Moreover, the increasing availability of low-cost two-wheelers imported from China and India has provided buyers with more options, positively impacting the industry’s growth during the forecast period.
Traffic congestion has become a significant problem in many African countries, including Nigeria, Ghana, and Tanzania. To avoid the challenges posed by congested roads, people in these countries are turning to alternative forms of transportation, with two-wheelers emerging as a popular choice. The advantages associated with two-wheelers, such as their compact size, maneuverability in poor road and traffic conditions, and cost savings due to low fuel consumption, are driving the demand for two-wheelers in Africa.
The level of motorization in Africa is still relatively low, and electric vehicles have minimal presence. Consequently, the traditional motorcycle market is expanding rapidly in parallel with economic and population growth. However, electric two-wheelers are gaining popularity in Africa, particularly in the field of motorcycles and mobility scooters.
E-mobility is gaining traction across Africa, driven by concerns about health and the environment, as well as the desire to reduce dependence on oil imports. Electric two-wheelers, including boda-bodas (motorcycle taxis), are experiencing significant growth in the region. Some envision motorcycles as a means of propelling Africa into the e-mobility era. Governments are introducing new regulations to promote e-bikes, with some requiring licenses for e-bikes that exceed 45km/h, similar to traditional motorcycles.
In South Africa, the green transport plan initiated in 2018 is a crucial component of the country’s efforts to decarbonize the transportation sector. However, the policies primarily focus on passenger cars, lacking dedicated measures for motorcycles. Consequently, there are no direct incentives for electric bikes and motorcycles in South Africa. Nevertheless, e-bikes in the country are witnessing high demand from riders who utilize them for fitness and commuting purposes.
To promote electric vehicle mobility in South Africa, the Technology Innovation Agency introduced the national uYilo eMobility Programme. This multi-stakeholder initiative engages in various activities such as government lobbying, industry involvement, pilot projects, capacity building, enterprise growth, and thought leadership. These initiatives are expected to drive the adoption of electric mobility in South Africa.
The market is segmented based on various factors, including vehicle type, engine capacity, and country.
Segmentation by Vehicle Type
Scooters and Mopeds
Segmentation by Engine Capacity
Up to 125cc
Segmentation by Country
Rest of Africa
During the forecast period of 2023-2028, the motorcycle segment of the market is expected to experience a compound annual growth rate (CAGR) of 9.36%.
The increasing popularity of two-wheelers as a mode of transportation can be attributed to the inadequate public transportation infrastructure in both rural and urban areas. In many African regions, including Nigeria, Uganda, Kenya, and other Eastern African countries, motorcycle taxis, commonly referred to as Boda Boda, play a significant role in driving up the sales of two-wheelers.
The population expansion, urbanization, and societal changes in Sub-Saharan Africa (SSA) have led to diverse and growing transportation needs for both urban and rural communities. As a result, new modes of transportation such as motorcycle taxis, also known as moto-taxis, have emerged. While moto-taxis have been used in some areas for decades, their popularity has surged in recent years, expanding to various rural and metropolitan locations.
Motorcycle taxis are increasingly utilized for transporting goods and passengers to remote areas in urban and rural regions across Africa. Factors such as surging demand for public transportation, easy financing options, and an influx of affordable imports from Indian manufacturers contribute significantly to the growth of the two-wheeler market in Africa. With over 45 percent of the African population residing in urban areas, this trend is expected to continue driving the demand for two-wheelers in Africa throughout the forecast period.
The up to 125 CC segment of the market was valued at USD 1,651 million in 2022 and is projected to reach USD 2,967 million by 2028, achieving a CAGR of 10.43% during the forecast period (2023-2028). Consumers typically prefer motorcycles with smaller engine sizes, such as 50cc or 100cc models, due to their affordability and fuel efficiency. However, there is also an increasing demand for models with larger engine sizes, such as 125cc, among customers seeking scooters and motorcycles focused on performance. The popularity of 125CC engines is driven by their low cost, low fuel consumption, and practicality compared to bikes with larger displacements.
The South African segment of the market was valued at USD 45.8 million in 2022 and is expected to reach USD 82.7 million by 2028, registering a CAGR of 10.44% during the forecast period. The South African automotive industry encompasses the manufacturing, distribution, servicing, and maintenance of motor vehicles and components. The growth of manufacturing industries across the country is expected to significantly contribute to the market’s expansion in the forecast period. The increasing demand for two-wheelers for daily commuting and the escalating issues of road congestion and traffic are also driving the market’s growth in South Africa.
TVS Motor Company Limited, Honda Motor Company Limited, Bajaj Auto Ltd., Hero MotoCorp Ltd., Suzuki Motor Corporation, Yamaha Motor Co., Ltd., Lifan Technology (Group) Co., Ltd., Honda Motor Company, Ltd., Sanyang Motor Co., Ltd., and Kwang Yang Motor Co., Ltd. are among the prominent players operating in the African two-wheeler market.
These players actively engage in the introduction of new product developments specifically tailored to target markets. For instance, in June 2021, Hero MotoCorp launched a new motorcycle called Hunter, designed specifically for the Nigerian market. The Hunter motorcycle is equipped with advanced technology that ensures optimal fuel economy, extended engine lifespan, and a spacious long seat for enhanced comfort. The motorcycle’s engine has undergone rigorous testing to ensure its performance in Nigerian conditions. Notably, it also comes with an industry-first engine warranty of 12 months or 75,000 kilometers.
Recent Industry Developments
In January 2022, TVS Motor Company announced the launch of the TVS Star HLX 150 Disc Variant motorcycle in Egypt. This launch aims to provide a highly appealing personal mobility option for Egyptian commuters residing in both rural and urban areas. The newly introduced TVS Star HLX 150 cc Disc variant will be added to the existing portfolio of two-wheelers available in Egypt, offering distinct advantages such as exceptional durability, comfort, and attractive features.
In May 2022, TVS Motor Company unveiled the limited edition TVS HLX 125 Gold and TVS HLX 150 Gold models in Kenya. These exclusive models were introduced to commemorate the achievement of global sales surpassing two million units of the TVS HLX series. The recently launched limited edition TVS HLX 150 Gold and TVS HLX 125 Gold models come equipped with revolutionary features, including the first-in-segment Smart Lock system that utilizes key-FOB technology to enhance the safety and security of the vehicles. Additionally, the fuel tank and side cover of these models boast stylish graphics inspired by the rich Kenyan culture.
Key Questions Answered
What is the duration of the study conducted on the Africa Two-Wheeler Market?
The study on the Africa Two-Wheeler Market was conducted from 2018 to 2028.
What is the rate of growth of the Africa Two-Wheeler Market?
The Africa Two-Wheeler Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 10.03% over the next five years.
What is the size of the Africa Two-Wheeler Market?
The Africa Two-Wheeler Market is projected to reach USD 3,350 million in 2023 and is anticipated to grow at a CAGR of 10.03% to reach USD 5,402 million by 2028.
Which companies are the key players in the Africa Two-Wheeler Market?
The major companies operating in the Africa Two-Wheeler Market include Yamaha Motor Co., Ltd, Suzuki Motor Corporation, TVS Motor Company, Bajaj Auto Ltd, and Hero MotoCorp Ltd.