An incremental growth of USD 3.2 billion is forecasted for the North America toilet paper market, which is likely to experience a CAGR of roughly 2.9% between 2025 e 2030. Consumers are increasingly seeking environmentally friendly products, prompting a surge in demand for toilet paper made from recycled materials or certified sustainable sources. This trend is particularly prominent in the U.S. and Canada, where sustainability has become a critical consideration for both consumers and manufacturers, driving innovation in product development and packaging.
Another significant driver is the premiumization of toilet paper products. As disposable incomes rise, North American consumers are showing a preference for high-quality, multi-ply, and ultra-soft toilet paper offerings. This shift towards premium products has expanded the market as brands focus on offering superior comfort and performance, with increased differentiation through features such as lotion-infused and extra-durable varieties.
Additionally, the strong presence of e-commerce and digital retail in North America is reshaping the market landscape. The convenience of online shopping has made toilet paper more accessible, particularly during periods of supply chain disruptions, as witnessed during the COVID-19 pandemic. This shift has intensified competition among major players to offer seamless online experiences, competitive pricing, and efficient delivery, contributing to the continued growth of the market.
This report delivers a comprehensive analysis and forward-looking perspective on the North America toilet paper market, spanning historical data from 2020 para 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including type, distribution channel and country, offering stakeholders a detailed roadmap for strategic decision-making.
Segmentação de Mercado
The North America toilet paper market is classified into the following segments:
Tipo: at-home, away from home (AFH)
Canal de distribuição: lojas de conveniência, supermarkets and hypermarkets, descontos, warehouse clubs, pequenas mercearias, health and beauty stores, comércio eletrônico, outros
Country: USA, Canada
The segmentation of the North America toilet paper market type, distribution channel and country. The market is classified by type into at-home, and away from home (AFH). Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, descontos, warehouse clubs, pequenas mercearias, health and beauty stores, comércio eletrônico, and others. Geographically, the market includes USA, and Canada.
Cenário Competitivo
The toilet paper market is dominated by key players, including Unilever PLC, The Procter & Gamble Company (P&G), Kruger Inc., Kimberly-Clark Corporation, J.D. Irving Limited and Georgia-Pacific Consumer Products LP. This analysis offers a comprehensive overview of the main players in the toilet paper market, evaluating their performance trends from 2020 para 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Obtain precise statistical data and forecasts for the North America toilet paper market.
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Anticipate the future trajectory of the North America toilet paper market with informed projections.
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Índice
ÍNDICE
Key Findings
Segmentação de Mercado
Visão geral do mercado
North America Toilet Paper Market – Análise de tipo
North America Toilet Paper Market – Análise do Canal de Distribuição
North America Toilet Paper Market – Country Analysis
Análise de ações da empresa
Unilever PLC
The Procter & Gamble Company (P&G)
Kruger Inc.
Kimberly-Clark Corporation
J.D. Irving, Limited
Georgia-Pacific Consumer Products LP.
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table North America Toilet Paper Market 2020-2030
Chart North America Toilet Paper Market, Crescimento Líquido, 2020-2030
Chart North America Toilet Paper Market, Taxas de crescimento, 2020-2030
Table North America Toilet Paper Market by Type, 2020-2030
Chart North America Toilet Paper Market by Type, Histórico e previsão CAGR, 2020-2030
Chart North America Toilet Paper Market by Type, 2020-2030
Table North America Toilet Paper Market by Distribution Channel, 2020-2030
Chart North America Toilet Paper Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart North America Toilet Paper Market by Distribution Channel, 2020-2030
Table North America Toilet Paper Market by Country, 2020-2030
Chart North America Toilet Paper Market by Country, Histórico e previsão CAGR, 2020-2030
Chart North America Toilet Paper Market by Country, 2020-2030
Table North America Toilet Paper Market Share (%), por empresas, 2020-2024
Chart North America Toilet Paper Market, por empresas, 2024
Table North America Toilet Paper Market Share (%), por marcas, 2020-2024
Chart North America Toilet Paper Market, por marcas, 2024
Table North America – População (Milhões) e Previsão
Table North America – Índice de Preços ao Consumidor (IPC) e Previsão
Table North America – Produto Interno Bruto e Previsão
Table North America Toilet Paper Market: Gaste como proporção do PIB (%)
Table North America Toilet Paper Market: Consumo per capita (População)
Companies Mentioned
Unilever PLC
The Procter & Gamble Company (P&G)
Kruger Inc.
Kimberly-Clark Corporation
J.D. Irving, Limited
Georgia-Pacific Consumer Products LP.