The Latin America toilet paper market is poised for steady growth, with an expected increase of USD 4.2 billion, reflecting a CAGR of approximately 5.8% from 2025 para 2030. The Latin America Toilet Paper market is primarily driven by rising disposable incomes and urbanization across the region. As countries such as Brazil, Mexico, and Argentina experience improved economic conditions, more consumers are adopting modern hygiene practices, including the regular use of toilet paper. This shift is especially evident in urban areas, where the middle class is expanding, driving demand for both affordable and premium toilet paper products as households prioritize convenience and cleanliness.
Another key driver is the growing focus on hygiene and sanitation, which has been significantly amplified by the COVID-19 pandemic. Public health campaigns and heightened consumer awareness of personal and household hygiene have led to sustained demand for essential products like toilet paper. This trend has broadened market penetration, particularly in regions where traditional practices previously dominated, fostering a long-term shift in consumer preferences.
Additionally, the rise of modern retail channels and e-commerce is playing a crucial role in expanding access to toilet paper products across Latin America. As supermarkets, hipermercados, and online platforms become more widespread, consumers are benefiting from increased product availability and competitive pricing. This expansion of distribution networks is fueling market growth and intensifying competition among local and international brands.
The report provides a comprehensive analysis of the Latin America toilet paper market, offering detailed data on historical market size and growth rates over the past six years, alongside forecasts extending to 2030. It presents an in-depth examination of market categories and subcategories, with a particular focus on key trends shaping the industry across type, distribution channel and country.
Segmentação de Mercado
The following outlines the segmentation of the Latin America toilet paper market:
Tipo: at-home, away from home (AFH)
Canal de distribuição: lojas de conveniência, supermarkets and hypermarkets, descontos, warehouse clubs, pequenas mercearias, health and beauty stores, comércio eletrônico, outros
Country: Argentina, Brazil, Chile, Colombia, Mexico, outros
The Latin America toilet paper market is segmented by type, distribution channel and country. By type, the market is categorized into at-home, and away from home (AFH). Distribution channel segments are divided into convenience stores, supermarkets and hypermarkets, descontos, warehouse clubs, pequenas mercearias, health and beauty stores, comércio eletrônico, and others. Geographically, the market encompasses Argentina, Brazil, Chile, Colombia, Mexico, and others.
Cenário Competitivo
The Latin America toilet paper market is marked by intense competition, featuring leading companies such as Suzano Papel e Celulose S.A., Papelera Vinto S.R.L., Papelera San Andres de Giles S.A., Papelera Samseng S.A., Papelera Reyes S.A.C., Papelera Internacional S.A., Mili S/A, Manikraft Guaianazes Industria de Celulose e Papel Ltda., Kruger Inc., Kimberly-Clark Corporation, Essity AB, Empresas CMPC S.A. (Softys S.A.), Damapel Industria Comercio e Distribuicao de Papeis Ltda, Daio Paper Corporation, Copelme S.A., Copapa – Cia Paduana de Papeis, Cia Canoinhas de Papel, Celulosa Campana S.A. and Braswell Papel e Celulose Ltda.
This report delivers an in-depth examination of leading companies in the toilet paper sector, analyzing their performance from 2020 para 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
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Obtain precise statistical data and forecasts for the Latin America toilet paper market.
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Anticipate the future trajectory of the Latin America toilet paper market with informed projections.
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Índice
ÍNDICE
Key Findings
Segmentação de Mercado
Visão geral do mercado
Latin America Toilet Paper Market – Análise de tipo
Latin America Toilet Paper Market – Análise do Canal de Distribuição
Latin America Toilet Paper Market – Country Analysis
Análise de ações da empresa
Suzano Papel e Celulose S.A.
Papelera Vinto S.R.L.
Papelera San Andres de Giles S.A.
Papelera Samseng S.A.
Papelera Reyes S.A.C.
Papelera Internacional S.A.
Mili S/A
Manikraft Guaianazes Industria de Celulose e Papel Ltda.
Kruger Inc.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Latin America Toilet Paper Market 2020-2030
Chart Latin America Toilet Paper Market, Crescimento Líquido, 2020-2030
Chart Latin America Toilet Paper Market, Taxas de crescimento, 2020-2030
Table Latin America Toilet Paper Market by Type, 2020-2030
Chart Latin America Toilet Paper Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Latin America Toilet Paper Market by Type, 2020-2030
Table Latin America Toilet Paper Market by Distribution Channel, 2020-2030
Chart Latin America Toilet Paper Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Latin America Toilet Paper Market by Distribution Channel, 2020-2030
Table Latin America Toilet Paper Market by Country, 2020-2030
Chart Latin America Toilet Paper Market by Country, Histórico e previsão CAGR, 2020-2030
Chart Latin America Toilet Paper Market by Country, 2020-2030
Table Latin America Toilet Paper Market Share (%), por empresas, 2020-2024
Chart Latin America Toilet Paper Market, por empresas, 2024
Table Latin America Toilet Paper Market Share (%), por marcas, 2020-2024
Chart Latin America Toilet Paper Market, por marcas, 2024
Table Latin America – População (Milhões) e Previsão
Table Latin America – Índice de Preços ao Consumidor (IPC) e Previsão
Table Latin America – Produto Interno Bruto e Previsão
Table Latin America Toilet Paper Market: Gaste como proporção do PIB (%)
Table Latin America Toilet Paper Market: Consumo per capita (População)
Companies Mentioned
Suzano Papel e Celulose S.A.
Papelera Vinto S.R.L.
Papelera San Andres de Giles S.A.
Papelera Samseng S.A.
Papelera Reyes S.A.C.
Papelera Internacional S.A.
Mili S/A
Manikraft Guaianazes Industria de Celulose e Papel Ltda.
Kruger Inc.
Kimberly-Clark Corporation
Essity AB
Empresas CMPC S.A. (Softys S.A.)
Damapel Industria Comercio e Distribuicao de Papeis Ltda
Daio Paper Corporation
Copelme S.A.
Copapa – Cia Paduana de Papeis
Cia Canoinhas de Papel
Celulosa Campana S.A.
Braswell Papel e Celulose Ltda