The Serbia tea industry is projected to add USD 3.1 milhões em valor por 2030, advancing at an annual rate of 2.5% over the 2025–2030 period. Beneath this modest headline growth, the market remains constrained by price sensitivity and persistent macroeconomic pressure. Volumes continue to decline, albeit at a slower pace, as households preserve baseline consumption through discount purchasing and downtrading to lower-priced alternatives. The category is mature and highly seasonal, with demand concentrated in colder months, while warmer periods expose tea to intensified competition from coffee and soft drinks, resulting in uneven consumption patterns across the year.
Pricing remains the dominant variable shaping purchasing decisions. Brand loyalty has weakened as promotional activity becomes increasingly structural rather than tactical, and private label offerings are steadily gaining traction in a value-driven retail environment. Although overall category performance is subdued, herbal and traditional medicinal-style teas provide a stabilising force. Anchored in longstanding cultural practices and reinforced by rising health awareness, these products benefit from positioning around immune support and everyday wellbeing, enabling fruit and herbal infusions to outperform more traditional segments.
Looking ahead, the market is expected to maintain a gradual value expansion trajectory, though growth potential will remain capped by economic headwinds and high category maturity. Incremental upside is likely to stem from functional and selective premium innovation, including formulations tailored to specific health concerns and the introduction of globally inspired niche concepts. The increasing penetration of home coffee machines may also create adjacent opportunities for tea capsules and other convenient formats, broadening usage occasions and modernising the category’s image.
Distribution dynamics reflect this transitional phase. Small neighbourhood stores continue to dominate, serving frequent, low-ticket purchases and maintaining strong local accessibility. Modern supermarkets are expanding their footprint, enhancing assortment depth and in-store visibility, while e-commerce—though starting from a low base—is growing at a faster pace, supported by improved delivery infrastructure and rising demand for convenience among urban consumers. Geral, disciplined price management, deeper functional positioning and channel diversification will shape the Serbian tea market’s evolution over the medium term.
Explore the latest trends and data points in the tea market across Serbia. Atualizado em 2025, this report provides historical benchmarks and long-term projections through 2030, covering segment dynamics and category developments.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the Serbia tea market is outlined below:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, instant tea, outros, RTD tea
Tipo – por ex., conventional, organic
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
This section delivers market share statistics for the tea market in Serbia, ajudando os leitores a avaliar o desempenho da marca e a dinâmica competitiva. Os principais jogadores apresentados incluem: Aleva ad, Bilje Borca D.O.O., FRUCTUS D.O.O., Institut za proucavanje lekovitog bilja Dr Josif Pancic, Jadar Pak d.o.o., Kirka Corporation d.o.o., KRUGER GmbH & Co. KG, Laurens Spethmann Holding AG & Co. KG, MACVAL TEA d.o.o., Podravka d.d., Rigden doo, Small Tree doo, Teekanne GmbH & CO. kg, UNIJAPAK d.o.o., Yumis d.o.o., etc..
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, chá preto, fruit and herbal tea, Chá verde, instant tea, other tea and RTD tea categories.
Análise de participação de mercado abordada no relatório:
Serbia tea market share
Serbia black tea market share
Serbia fruit and herbal tea market share
Serbia green tea market share
Serbia instant tea market share
Serbia other tea market share
Serbia RTD tea market share
Por que escolher este relatório?
Projetado como um conciso, instantâneo do mercado rico em dados, este relatório é ideal para as partes interessadas que buscam, confiável, e insights estratégicos. Quer você seja um investidor, operador, consultor, ou fornecedor, a estrutura baseada em dados suporta confiança, tomada de decisão baseada em evidências.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Serbia Tea Market – Análise do tipo de produto
Serbia Tea Market – Análise de tipo
Serbia Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Aleva ad
Bilje Borca D.O.O.
FRUCTUS D.O.O.
Institut za proucavanje lekovitog bilja Dr Josif Pancic
Jadar Pak d.o.o.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Serbia Tea Market Size 2020-2030
Chart Serbia Tea Market, Crescimento Líquido, 2020-2030
Chart Serbia Tea Market, Taxas de crescimento, 2020-2030
Table Serbia Tea Market by Product Type, 2020-2030
Chart Serbia Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Serbia Tea Market by Product Type, 2020-2030
Table Serbia Tea Market by Type, 2020-2030
Chart Serbia Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Serbia Tea Market by Type, 2020-2030
Table Serbia Tea Market by Distribution Channel, 2020-2030
Chart Serbia Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Serbia Tea Market by Distribution Channel, 2020-2030
Table Serbia Tea Market Share (%), por empresas, 2020-2025
Chart Serbia Tea Market, por empresas, 2025
Table Serbia Tea Market Share (%), por marcas, 2020-2025
Chart Serbia Tea Market, por marcas, 2025
Table Serbia – População (Milhões) e Previsão
Table Serbia – Índice de Preços ao Consumidor (IPC) e Previsão
Table Serbia – Produto Interno Bruto e Previsão
Table Serbia Tea Market: Gaste como proporção do PIB (%)
Table Serbia Tea Market: Consumo per capita (População)
Companies Mentioned
The companies featured in this report include:
Aleva ad
Bilje Borca D.O.O.
FRUCTUS D.O.O.
Institut za proucavanje lekovitog bilja Dr Josif Pancic
Jadar Pak d.o.o.
Kirka Corporation d.o.o.
KRUGER GmbH & Co. KG
Laurens Spethmann Holding AG & Co. KG
MACVAL TEA d.o.o.
Podravka d.d.
Rigden doo
Small Tree doo
Teekanne GmbH & CO. kg
UNIJAPAK d.o.o.
Yumis d.o.o.