The Portugal tea market is projected to add USD 12.7 milhões em valor por 2030, advancing at a compound annual growth rate of 5.3%. Expansion is anchored in rising consumer focus on health and wellbeing, with tea benefiting from a strong alignment with preventive and lifestyle-oriented consumption trends. This positioning continues to underpin steady demand, supporting the category’s role as a daily, health-associated beverage rather than a discretionary indulgence.
Growth is increasingly concentrated in functional and herbal teas, where perceived health benefits are most explicit. Fruit and herbal infusions are among the most dynamic segments, while traditional medicinal teas are gaining volume on the back of demand for digestive support, immune enhancement and hormonal balance. These dynamics are reinforcing a shift away from commoditised black teas toward more specialised propositions with clearer wellness credentials.
Premiumisation and specialisation are further reshaping the market. High-end blends, organic and sustainably sourced teas, as well as functional formulations, are outperforming the broader category as a segment of consumers demonstrates willingness to pay a premium for quality, traceability and added benefits. Innovation and channel evolution are therefore central to market development, positioning Portugal’s tea market as one driven by value growth rather than pure volume expansion.
However, the operating environment remains challenging. Global tea commodity prices have reached historical highs, reflecting climate-related supply constraints, trade tariffs and ongoing geopolitical tensions, all of which are pushing costs through the supply chain. Combined with persistent inflationary pressure, these factors risk translating into higher retail prices, reinforcing Portugal’s strong price sensitivity and making affordability a critical determinant of purchasing decisions over the forecast period.
With the latest figures updated in 2025, this report delivers a clear snapshot of the tea market in Portugal. Covering a ten-year horizon from 2020 para 2030, it serves as a critical resource for identifying investment trends, assessing market entry points, and tracking structural shifts in demand.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/EUR/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The following outlines the segmentation of the Portugal tea market:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, instant tea, outros, RTD tea
Tipo – por ex., conventional, organic
Packaging type – por ex., flexible packaging, glass containers, metal cans, paper containers, rigid plastic packaging
Canal de distribuição – por ex., bars and HoReCa, descontos, comércio eletrônico, hipermercados, pequenas mercearias, supermercados, vending, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
The report provides an overview of market share among leading firms in the tea sector in Portugal, reflecting a mix of established brands and emerging competitors. Companies profiled include: Ahmad Tea Ltd., Associada British Foods plc, CHA HUNOS – Comercio de Plantas Medicinais Lda., East West Tea Company, LLC, F. LIMA, S.A., ICD – Industria Comercio e Distribuicao de Produtos Alimentares, Lda., IGNORAMUS – PRODUTOS NATURAIS, LDA, Lipton Teas and Infusions, Nabeiro Group, Tata Consumer Products Ltd., etc..
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, chá preto, loose black tea, black tea bags, fruit and herbal tea, Chá verde, instant tea, other tea and RTD tea, enabling a granular view of competitive dynamics.
Análise de participação de mercado abordada no relatório:
Portugal tea market share
Portugal black tea market share
Portugal loose black tea market share
Portugal black tea bags market share
Portugal fruit and herbal tea market share
Portugal green tea market share
Portugal instant tea market share
Portugal other tea market share
Portugal RTD tea market share
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Portugal Tea Market – Análise do tipo de produto
Portugal Tea Market – Análise de tipo
Portugal Tea Market – Packaging Type Analysis
Portugal Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Associada British Foods plc
CHA HUNOS – Comercio de Plantas Medicinais Lda.
East West Tea Company, LLC
F. LIMA, S.A..
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Portugal Tea Market Size 2020-2030
Chart Portugal Tea Market, Crescimento Líquido, 2020-2030
Chart Portugal Tea Market, Taxas de crescimento, 2020-2030
Table Portugal Tea Market by Product Type, 2020-2030
Chart Portugal Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Portugal Tea Market by Product Type, 2020-2030
Table Portugal Tea Market by Type, 2020-2030
Chart Portugal Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Portugal Tea Market by Type, 2020-2030
Table Portugal Tea Market by Packaging Type, 2020-2030
Chart Portugal Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Portugal Tea Market by Packaging Type, 2020-2030
Table Portugal Tea Market by Distribution Channel, 2020-2030
Chart Portugal Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Portugal Tea Market by Distribution Channel, 2020-2030
Table Portugal Tea Market Share (%), por empresas, 2020-2025
Chart Portugal Tea Market, por empresas, 2025
Table Portugal Tea Market Share (%), por marcas, 2020-2025
Chart Portugal Tea Market, por marcas, 2025
Table Portugal – População (Milhões) e Previsão
Table Portugal – Índice de Preços ao Consumidor (IPC) e Previsão
Table Portugal – Produto Interno Bruto e Previsão
Table Portugal Tea Market: Gaste como proporção do PIB (%)
Table Portugal Tea Market: Consumo per capita (População)
Empresas mencionadas
This report profiles the following Portugal Tea companies:
Ahmad Tea Ltd.
Associada British Foods plc
CHA HUNOS – Comercio de Plantas Medicinais Lda.
East West Tea Company, LLC
F. LIMA, S.A..
ICD – Industria Comercio e Distribuicao de Produtos Alimentares, Lda.
IGNORAMUS – PRODUTOS NATURAIS, LDA
Lipton Teas and Infusions
Nabeiro Group
Tata Consumer Products Ltd.