Entre 2025 e 2030, the Polish tea market is projected to expand at a compound annual rate of 4.1%, with value rising from USD 1,136.4 million to USD 1,389.3 milhão. The trajectory reflects a mature category increasingly driven by pricing dynamics and premiumisation rather than broad-based volume growth. Retail volumes have remained broadly flat, with occasional softness, underscoring a market in which value expansion is being shaped by mix improvement and unit price adjustments rather than higher consumption frequency.
Consumer preferences are shifting decisively toward quality over quantity. Demand is increasingly concentrated in products positioned around natural ingredients, clean labels and clearly articulated functional benefits. Green tea, fruit infusions and herbal blends are gradually eroding the share of traditional black tea, supported by stronger associations with antioxidant properties, immune support, digestive health and relaxation. Transparency around sourcing and ingredient provenance has become a material purchase driver, reinforcing the appeal of organic and additive-free propositions. In parallel, matcha and other premium green tea formats are being repositioned as lifestyle-oriented alternatives to coffee, combining moderate stimulation with a calmer energy profile and benefiting from social media amplification and specialist retail exposure.
Looking ahead, growth is expected to remain moderate in real terms, with further gains concentrated in higher value segments rather than mass-market expansion. Consumption frequency is unlikely to rise materially, but portfolio trading-up and flavour diversification will continue to reshape the category. Innovation is increasingly centred on functional clarity and experiential differentiation, as brands seek to justify price premiums in a price-sensitive environment.
Channel dynamics further reinforce this value-led evolution. Discount retailers retain a dominant position, leveraging scale and price competitiveness to capture traffic, while exerting margin pressure on suppliers. Ao mesmo tempo, health and beauty specialist outlets—though smaller in scale—are expanding more rapidly, reflecting the deepening functional orientation of demand. E-commerce continues to gain ground, offering convenient access to niche, premium and wellness-focused products. Geral, the Polish tea market is transitioning toward a more segmented and value-optimised structure, anchored in health functionality, premium positioning and increasingly diversified distribution.
This up-to-date report presents a quantitative breakdown of the tea sector in Poland. Atualizado em 2025, it covers historical performance from 2020 onward and forecasts through 2030. Users can access key figures, segment details, and future trajectories in one concise source.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/PLN/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The following outlines the segmentation of the Poland tea market:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, instant tea, outros, RTD tea
Tipo – por ex., conventional, organic
Packaging type – por ex., flexible packaging, metal cans, paper containers
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, hipermercados, pequenas mercearias, supermercados, tobacco/liquor/tea shop, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Updated market share data for major industry players in Poland tea market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Ahmad Tea Ltd., Amber Spark S.A., Associada British Foods plc, Astra Coffee and More Sp. z o.o., Biofluid Wojciech Piasecki sp. j., Dary Natury Miroslaw Angielczyk, Grupa Maspex Wadowice, Herbapol Lublin S.A., Lipton Teas and Infusions, Malwa Tea Wojciech Fabisiak, MJF Holdings Limited, MOKATE SA, Oskar International Trading Sp. z o.o., Posti S.A., Sun Generation Limited, Tata Consumer Products Ltd., Teekanne GmbH & CO. kg, Ulrich Walter GmbH, Zas-Pol Sp. z o.o., etc..
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, chá preto, loose black tea, black tea bags, fruit and herbal tea, Chá verde, instant tea, other tea and RTD tea.
Análise de participação de mercado abordada no relatório:
Poland tea market share
Poland black tea market share
Poland loose black tea market share
Poland black tea bags market share
Poland fruit and herbal tea market share
Poland green tea market share
Poland instant tea market share
Poland other tea market share
Poland RTD tea market share
Por que escolher este relatório?
Projetado como um conciso, instantâneo do mercado rico em dados, este relatório é ideal para as partes interessadas que buscam, confiável, e insights estratégicos. Quer você seja um investidor, operador, consultor, ou fornecedor, a estrutura baseada em dados suporta confiança, tomada de decisão baseada em evidências.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Poland Tea Market – Análise do tipo de produto
Poland Tea Market – Análise de tipo
Poland Tea Market – Packaging Type Analysis
Poland Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Amber Spark S.A.
Associada British Foods plc
Astra Coffee and More Sp. z o.o.
Biofluid Wojciech Piasecki sp. j.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Poland Tea Market Size 2020-2030
Chart Poland Tea Market, Crescimento Líquido, 2020-2030
Chart Poland Tea Market, Taxas de crescimento, 2020-2030
Table Poland Tea Market by Product Type, 2020-2030
Chart Poland Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Poland Tea Market by Product Type, 2020-2030
Table Poland Tea Market by Type, 2020-2030
Chart Poland Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Poland Tea Market by Type, 2020-2030
Table Poland Tea Market by Packaging Type, 2020-2030
Chart Poland Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Poland Tea Market by Packaging Type, 2020-2030
Table Poland Tea Market by Distribution Channel, 2020-2030
Chart Poland Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Poland Tea Market by Distribution Channel, 2020-2030
Table Poland Tea Market Share (%), por empresas, 2020-2025
Chart Poland Tea Market, por empresas, 2025
Table Poland Tea Market Share (%), por marcas, 2020-2025
Chart Poland Tea Market, por marcas, 2025
Table Poland – População (Milhões) e Previsão
Table Poland – Índice de Preços ao Consumidor (IPC) e Previsão
Table Poland – Produto Interno Bruto e Previsão
Table Poland Tea Market: Gaste como proporção do PIB (%)
Table Poland Tea Market: Consumo per capita (População)
Empresas mencionadas
Key industry players examined in this Poland Tea market analysis comprise:
Ahmad Tea Ltd.
Amber Spark S.A.
Associada British Foods plc
Astra Coffee and More Sp. z o.o.
Biofluid Wojciech Piasecki sp. j.
Dary Natury Miroslaw Angielczyk
Grupa Maspex Wadowice
Herbapol Lublin S.A.
Lipton Teas and Infusions
Malwa Tea Wojciech Fabisiak
MJF Holdings Limited
MOKATE SA
Oskar International Trading Sp. z o.o.
Posti S.A.
Sun Generation Limited
Tata Consumer Products Ltd.
Teekanne GmbH & CO. kg
Ulrich Walter GmbH
Zas-Pol Sp. z o.o.