De 2025 para 2030, the Philippines tea market is projected to generate net value gains of USD 57.1 milhão, corresponding to a compound annual growth rate of 6.4%. The category continues to demonstrate solid underlying demand, supported by deepening health awareness, intensified digital marketing activity and sustained promotional efforts. Growth is less a function of broad-based volume expansion and more reflective of structural upgrading within a stable consumption base.
Traditional black tea in tea bag format remains the dominant segment, underpinned by convenience and price accessibility. However, incremental momentum is increasingly concentrated in higher-value subcategories. Fruit and herbal teas, alongside green tea, are gaining traction as consumers respond to antioxidant positioning, stress-relief narratives and other functional claims. Matcha and related premium green tea formats have benefited from strong social media visibility and lifestyle branding, reinforcing a shift toward health-oriented and aspirational consumption patterns. These dynamics are driving value growth that outpaces that of more traditional formats.
In an inflationary environment, aggressive discounting, bundle promotions and online mega-sale campaigns have played a pivotal role in mitigating price sensitivity and preserving penetration. Pricing strategy has become central to maintaining volumes, particularly among cost-conscious households. Looking ahead, growth is expected to be anchored in functional differentiation, quality enhancement and deeper integration into lifestyle narratives. Digital channels are leveraging data analytics and social engagement to strengthen brand reach among younger demographics, while offline experiential events are being used to reinforce brand trust and emotional connection.
Ao mesmo tempo, competitive pressure from freshly prepared tea beverages in foodservice is intensifying, as tea consumption increasingly shifts toward experiential and social occasions. Retail packaged tea must therefore rely on clearer differentiation and functional innovation to defend relevance. Supermarkets remain the primary distribution channel, but e-commerce is emerging as the fastest-growing platform, supported by convenience and exclusive online promotions. Geral, the Philippines tea market is evolving from a traditional daily beverage category into a more multidimensional competitive landscape defined by health positioning, digital engagement and experiential integration.
Atualizado em 2025, this report delivers a full view of the tea sector in Philippines from 2020 para 2030, offering essential data for informed planning and market assessment.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/PHP/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Philippines tea market is classified into the following segments:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, instant tea, outros, RTD tea
Tipo – por ex., conventional, organic
Packaging type – por ex., flexible packaging, paper containers
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Philippines, with data on top-performing brands and consolidation trends. Key market participants include: Associada British Foods plc, George Steuart Teas (Pvt) Ltda., Gilamar Enterprises Inc., Gourmet Farms, Inc., Healthy Lifestyles Mfg Corp., Herbcare Corporation, Kawsek Incorporated, Lipton Teas and Infusions, Massimo Zanetti Beverage Group S.p.A., San Raphael Herbal Products Inc., Tata Consumer Products Ltd., The Hain Celestial Group, Inc., etc..
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, chá preto, black tea bags, fruit and herbal tea, Chá verde, instant tea, other tea and RTD tea.
Análise de participação de mercado abordada no relatório:
Philippines tea market share
Philippines black tea market share
Philippines black tea bags market share
Philippines fruit and herbal tea market share
Philippines green tea market share
Philippines instant tea market share
Philippines other tea market share
Philippines RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Philippines Tea Market – Análise do tipo de produto
Philippines Tea Market – Análise de tipo
Philippines Tea Market – Packaging Type Analysis
Philippines Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Associada British Foods plc
George Steuart Teas (Pvt) Ltda.
Gilamar Enterprises Inc.
Gourmet Farms, Inc..
Healthy Lifestyles Mfg Corp.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Philippines Tea Market Size 2020-2030
Chart Philippines Tea Market, Crescimento Líquido, 2020-2030
Chart Philippines Tea Market, Taxas de crescimento, 2020-2030
Table Philippines Tea Market by Product Type, 2020-2030
Chart Philippines Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Philippines Tea Market by Product Type, 2020-2030
Table Philippines Tea Market by Type, 2020-2030
Chart Philippines Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Philippines Tea Market by Type, 2020-2030
Table Philippines Tea Market by Packaging Type, 2020-2030
Chart Philippines Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Philippines Tea Market by Packaging Type, 2020-2030
Table Philippines Tea Market by Distribution Channel, 2020-2030
Chart Philippines Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Philippines Tea Market by Distribution Channel, 2020-2030
Table Philippines Tea Market Share (%), por empresas, 2020-2025
Chart Philippines Tea Market, por empresas, 2025
Table Philippines Tea Market Share (%), por marcas, 2020-2025
Chart Philippines Tea Market, por marcas, 2025
Table Philippines – População (Milhões) e Previsão
Table Philippines – Índice de Preços ao Consumidor (IPC) e Previsão
Table Philippines – Produto Interno Bruto e Previsão
Table Philippines Tea Market: Gaste como proporção do PIB (%)
Table Philippines Tea Market: Consumo per capita (População)
Empresas mencionadas
The companies profiled in this Philippines Tea market report include:
Associada British Foods plc
George Steuart Teas (Pvt) Ltda.
Gilamar Enterprises Inc.
Gourmet Farms, Inc..
Healthy Lifestyles Mfg Corp.
Herbcare Corporation
Kawsek Incorporated
Lipton Teas and Infusions
Massimo Zanetti Beverage Group S.p.A.
San Raphael Herbal Products Inc.
Tata Consumer Products Ltd.
The Hain Celestial Group, Inc..