The Morocco tea market is projected to reach USD 738.6 milhão por 2030, expanding at a compound annual growth rate of 5.2%. The growth profile reflects a combination of recovering cost conditions, relative macroeconomic stabilisation and the deepening of health-oriented consumption patterns. Easing import costs for key raw materials, alongside a more contained inflationary backdrop, have restored a degree of pricing flexibility for operators. This has enabled sustained promotional activity and protected the purchasing power of price-sensitive consumers, reinforcing high-frequency, small-pack buying habits that underpin the category’s volume base.
Green tea remains the structural cornerstone of the market, deeply embedded in daily routines and household consumption rituals. Its entrenched position, combined with heightened awareness around wellness and preventative health, continues to strengthen demand resilience. In contrast, higher-priced varieties that diverge from mainstream taste preferences face a narrower addressable audience, largely concentrated among middle- and higher-income consumers and within modern retail environments. These segments remain comparatively niche, limiting their contribution to overall scale despite selective premium appeal.
Functional fruit and herbal teas are gradually carving out a larger role within the value mix. Although starting from a smaller base, they benefit from product innovation centred on digestive support, relaxation and holistic wellbeing. Nevertheless, relatively elevated price points and more limited channel coverage temper the pace of penetration. Como resultado, their expansion is best characterised as structural upgrading rather than rapid volume acceleration.
Distribution continues to be anchored by neighbourhood-based traditional retail, which aligns with routine household replenishment patterns and broad accessibility. Ao mesmo tempo, the expansion of discount formats and small modern outlets is intensifying promotional density and sharpening price competition, further enhancing affordability and market reach. Digital commerce and on-demand delivery services are improving convenience for urban consumers, though online penetration remains at an early stage of development. Looking ahead, sustained demand for green tea and the gradual rise of functional propositions are set to shape the market’s trajectory, with operators balancing quality assurance and safety credentials against lightweight packaging and value-driven pricing strategies in an environment defined by persistent price sensitivity and evolving channel dynamics.
This comprehensive data report delivers authoritative insights into the tea market in Morocco, with the latest update as of 2025. Covering historical market data from 2020 onward and forward-looking projections through 2030, this report empowers decision-makers with precise, data-driven intelligence for informed strategic planning.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/MAD/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The following outlines the segmentation of the Morocco tea market:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, RTD tea
Tipo – por ex., conventional, organic
Packaging type – por ex., flexible packaging, metal cans, paper containers
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, hipermercados, pequenas mercearias, supermercados, tobacco/liquor/tea shop, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
The report features market share data for leading players in the tea sector in Morocco, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Asta Group, Canal Food SARL, Excelo S.A., Groupe Bellakhdar, groupe Holmarcom, Lipton Teas and Infusions, Mido Food Company S.A., etc..
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, chá preto, black tea bags, fruit and herbal tea, green tea and RTD tea categories.
Análise de participação de mercado abordada no relatório:
Morocco tea market share
Morocco black tea market share
Morocco black tea bags market share
Morocco fruit and herbal tea market share
Morocco green tea market share
Morocco RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Morocco Tea Market – Análise do tipo de produto
Morocco Tea Market – Análise de tipo
Morocco Tea Market – Packaging Type Analysis
Morocco Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Asta Group
Canal Food SARL
Excelo S.A.
Groupe Bellakhdar
groupe Holmarcom
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Morocco Tea Market Size 2020-2030
Chart Morocco Tea Market, Crescimento Líquido, 2020-2030
Chart Morocco Tea Market, Taxas de crescimento, 2020-2030
Table Morocco Tea Market by Product Type, 2020-2030
Chart Morocco Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Morocco Tea Market by Product Type, 2020-2030
Table Morocco Tea Market by Type, 2020-2030
Chart Morocco Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Morocco Tea Market by Type, 2020-2030
Table Morocco Tea Market by Packaging Type, 2020-2030
Chart Morocco Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Morocco Tea Market by Packaging Type, 2020-2030
Table Morocco Tea Market by Distribution Channel, 2020-2030
Chart Morocco Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Morocco Tea Market by Distribution Channel, 2020-2030
Table Morocco Tea Market Share (%), por empresas, 2020-2025
Chart Morocco Tea Market, por empresas, 2025
Table Morocco Tea Market Share (%), por marcas, 2020-2025
Chart Morocco Tea Market, por marcas, 2025
Table Morocco – População (Milhões) e Previsão
Table Morocco – Índice de Preços ao Consumidor (IPC) e Previsão
Table Morocco – Produto Interno Bruto e Previsão
Table Morocco Tea Market: Gaste como proporção do PIB (%)
Table Morocco Tea Market: Consumo per capita (População)
Empresas mencionadas
The companies featured in this report include:
Asta Group
Canal Food SARL
Excelo S.A.
Groupe Bellakhdar
groupe Holmarcom
Lipton Teas and Infusions
Mido Food Company S.A.