Entre 2025 e 2030, the Latvia tea market is expected to add approximately USD 2.9 milhões em valor, reflecting a modest CAGR of around 1.38%. This subdued expansion masks a structurally constrained environment shaped by demographic headwinds and intensifying competition from coffee. Volumes remain under pressure as population ageing narrows the core consumer base, while younger cohorts display weaker attachment to traditional tea consumption. Como resultado, the market is undergoing gradual adjustment, with limited value uplift largely supported by pricing rather than broad-based demand recovery.
Black tea continues to command the largest share, yet the segment has reached a high level of saturation. Innovation avenues are relatively narrow, and its primary consumer base skews older, amplifying vulnerability as this demographic contracts. In contrast, fruit and herbal teas demonstrate greater resilience, underpinned by strong associations with relaxation, immunity support and seasonal wellbeing. Herbal infusions, in particular, benefit from established local traditions of home remedies and heightened interest in functional beverages. While these segments generate pronounced peaks during autumn and winter, their aggregate scale remains insufficient to fully offset the structural decline of mainstream black tea. Green tea retains a loyal, health-oriented following but remains comparatively niche.
Looking ahead, underlying demand in constant terms is likely to trend lower, with incremental gains dependent on functional positioning, higher value-added propositions and selective premiumisation rather than expansion of the consumer base. Sustainability and ingredient transparency are becoming more salient competitive factors. Brands emphasising organic sourcing, simplified formulations and environmentally responsible packaging may strengthen trust and justify premium pricing in a cautious spending climate. Functional products distributed through pharmacy channels are gaining visibility, reinforcing tea’s positioning within the broader wellness spectrum.
Competitive dynamics are also influenced by private label activity, which is gradually expanding in a price-sensitive retail landscape, though its overall impact remains measured. Supermarkets continue to dominate distribution, leveraging broad assortments and established footfall, while discount operators are expanding more aggressively amid value-driven purchasing behaviour. Online sales are growing from a low base but remain secondary, as consumers typically prefer in-store comparison and immediate purchase decisions. Geral, demographic shifts, functional health narratives and evolving retail structures will define the trajectory of Latvia’s tea market over the medium term.
Designed to support strategic decision-making, this report provides a thorough analysis of the tea market in Latvia. With the latest update completed in 2025, it features key market metrics, historical developments from 2020 em diante, and forecasts to 2030. Whether used for opportunity assessment, market sizing, or competitive planning, this report delivers actionable intelligence.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The following outlines the segmentation of the Latvia tea market:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, outros, RTD tea
Tipo – por ex., conventional, organic
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, pátios, hipermercados, pequenas mercearias, supermercados, tobacco/liquor/tea shop, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Latvia, highlighting dominant firms and brand-level movements. Companies profiled include: Acorus Calamus UAB, Ahmad Tea Ltd., BARGI, SIA, Basilur Tea Exports (Pvt) Ltda., Ecotone, Greenfield Tea Ltd., INTEKA, SIA, JDE Peet’s N.V., Lipton Teas and Infusions, Mai Kompanya OAO, MJF Holdings Limited, MOKATE SA, Posti S.A., Rigas Farmaceitiska Fabrika A/S, Rukisu Teja Z/S, Tata Consumer Products Ltd., TM Galka, ZS Doktus, etc..
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea, chá preto, fruit and herbal tea, Chá verde, other tea and RTD tea categories.
Análise de participação de mercado abordada no relatório:
Latvia tea market share
Latvia black tea market share
Latvia fruit and herbal tea market share
Latvia green tea market share
Latvia other tea market share
Latvia RTD tea market share
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Latvia Tea Market – Análise do tipo de produto
Latvia Tea Market – Análise de tipo
Latvia Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Acorus Calamus UAB
Ahmad Tea Ltd.
BARGI, SIA
Basilur Tea Exports (Pvt) Ltda.
Ecotone
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Latvia Tea Market Size 2020-2030
Chart Latvia Tea Market, Crescimento Líquido, 2020-2030
Chart Latvia Tea Market, Taxas de crescimento, 2020-2030
Table Latvia Tea Market by Product Type, 2020-2030
Chart Latvia Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Latvia Tea Market by Product Type, 2020-2030
Table Latvia Tea Market by Type, 2020-2030
Chart Latvia Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Latvia Tea Market by Type, 2020-2030
Table Latvia Tea Market by Distribution Channel, 2020-2030
Chart Latvia Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Latvia Tea Market by Distribution Channel, 2020-2030
Table Latvia Tea Market Share (%), por empresas, 2020-2025
Chart Latvia Tea Market, por empresas, 2025
Table Latvia Tea Market Share (%), por marcas, 2020-2025
Chart Latvia Tea Market, por marcas, 2025
Table Latvia – População (Milhões) e Previsão
Table Latvia – Índice de Preços ao Consumidor (IPC) e Previsão
Table Latvia – Produto Interno Bruto e Previsão
Table Latvia Tea Market: Gaste como proporção do PIB (%)
Table Latvia Tea Market: Consumo per capita (População)
Empresas mencionadas
The companies featured in this report include:
Acorus Calamus UAB
Ahmad Tea Ltd.
BARGI, SIA
Basilur Tea Exports (Pvt) Ltda.
Ecotone
Greenfield Tea Ltd.
INTEKA, SIA
JDE Peet’s N.V.
Lipton Teas and Infusions
Mai Kompanya OAO
MJF Holdings Limited
MOKATE SA
Posti S.A.
Rigas Farmaceitiska Fabrika A/S
Rukisu Teja Z/S
Tata Consumer Products Ltd.
TM Galka
ZS Doktus