Entre 2025 e 2030, the Jordan tea market is projected to generate approximately USD 39.1 milhões em valor incremental, expanding at a compound annual rate of around 4.5%. Growth will be largely demographic-led rather than consumption-driven, with population expansion underpinning aggregate demand in a market where per capita intake is already well established. Tea maintains a stable presence across both urban and rural households, particularly in breakfast and evening occasions, yet its social currency remains secondary to coffee, limiting the scope for material increases in drinking frequency.
The category’s resilience rests on entrenched daily habits and cultural continuity. Traditional blended teas infused with mint, sage, chamomile and regional spices continue to command strong loyalty, reflecting deep-rooted flavour preferences. Loose tea retains relevance among certain consumer groups, though concerns around hygiene and convenience are gradually accelerating the shift toward packaged formats. Green tea has emerged as one of the more dynamic segments, supported by growing awareness of antioxidant benefits and its compatibility with local mint-based preparation styles, reinforcing its appeal among health-conscious consumers.
External headwinds have shaped channel dynamics. Slower tourism activity has weighed on foodservice performance, constraining out-of-home tea occasions and reinforcing the dominance of at-home consumption. Ao mesmo tempo, price sensitivity and evolving brand perceptions have encouraged a partial rotation toward local and regional players, placing competitive pressure on international brands. Market share adjustments are increasingly influenced by affordability, national affinity and promotional intensity rather than dramatic shifts in overall demand.
Distribution remains anchored in small community-based retailers, which continue to capture the bulk of volume due to proximity and habitual purchasing patterns. However, modern retail is steadily gaining traction in urban centres, leveraging broader assortments and access to imported products to attract middle- and higher-income consumers. E-commerce and local rapid-delivery platforms are expanding quickly, enhancing convenience and brand visibility, particularly among younger demographics. Looking ahead, demographic growth will remain the principal structural driver, while a recovery in tourism could provide incremental upside to foodservice. Competitive momentum is likely to hinge on localisation strategies, channel expansion and digital engagement as the market advances along a path of measured, structurally supported growth.
Built for business leaders and market practitioners, this report explores the tea market in Jordan through the lens of data-backed insight. Atualizado em 2025, it includes historical developments from 2020 onward and forecasts through 2030, offering an evidence-based foundation for strategic initiatives.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the Jordan tea market is outlined below:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, outros, RTD tea
Tipo – por ex., conventional, organic
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, comércio eletrônico, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Jordan, with data on top-performing brands and consolidation trends. Key market participants include: Ahmad Tea Ltd., Akbar Brothers Ltd., AMS Baeshen & Co., Lipton Teas and Infusions, etc..
This report delivers comprehensive market share data for key players in the total tea market, complemented by segment-specific analysis for tea and RTD tea categories.
Análise de participação de mercado abordada no relatório:
Jordan tea market share
Jordan RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Jordan Tea Market – Análise do tipo de produto
Jordan Tea Market – Análise de tipo
Jordan Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co..
Lipton Teas and Infusions
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Jordan Tea Market Size 2020-2030
Chart Jordan Tea Market, Crescimento Líquido, 2020-2030
Chart Jordan Tea Market, Taxas de crescimento, 2020-2030
Table Jordan Tea Market by Product Type, 2020-2030
Chart Jordan Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Jordan Tea Market by Product Type, 2020-2030
Table Jordan Tea Market by Type, 2020-2030
Chart Jordan Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Jordan Tea Market by Type, 2020-2030
Table Jordan Tea Market by Distribution Channel, 2020-2030
Chart Jordan Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Jordan Tea Market by Distribution Channel, 2020-2030
Table Jordan Tea Market Share (%), por empresas, 2020-2025
Chart Jordan Tea Market, por empresas, 2025
Table Jordan Tea Market Share (%), por marcas, 2020-2025
Chart Jordan Tea Market, por marcas, 2025
Table Jordan – População (Milhões) e Previsão
Table Jordan – Índice de Preços ao Consumidor (IPC) e Previsão
Table Jordan – Produto Interno Bruto e Previsão
Table Jordan Tea Market: Gaste como proporção do PIB (%)
Table Jordan Tea Market: Consumo per capita (População)
Empresas mencionadas
The companies featured in this report include:
Ahmad Tea Ltd.
Akbar Brothers Ltd.
AMS Baeshen & Co..
Lipton Teas and Infusions