Estimated at USD 3.1 bilhão em 2025, Japan’s tea market is projected to expand at a modest compound annual growth rate of 2.4% through 2030, reflecting a mature category navigating structural adjustment rather than cyclical acceleration. Retail volumes have been on a multi-year decline, yet sustained price increases and the introduction of higher value-added products have enabled retail value to stabilise and return to measured growth. The market is therefore characterised by a coexistence of shrinking volumes and rising unit prices, signalling a transition from scale-led expansion to value- and mix-driven performance.
Structural divergence across segments has become increasingly pronounced. Green tea remains the category’s backbone, but its growth has been constrained by shifting household dynamics, smaller family sizes and a decline in the routine use of traditional brewing utensils. In contrast, barley tea and other non-caffeinated varieties have demonstrated relative resilience, supported by affordability, perceived mineral benefits and suitability for large-pack consumption during hotter seasons. Fruit and herbal teas, while smaller in absolute scale, represent some of the most dynamic segments, benefiting from flavour diversification, caffeine-free positioning and rising health awareness. Growing consumer focus on sleep quality and daily wellness management is reinforcing demand for lower-stimulation and function-oriented offerings.
Climate change and lifestyle evolution are also reshaping product formats and usage occasions. More frequent and prolonged summer heat has accelerated the adoption of cold-brew formats, prompting manufacturers to expand portfolios of cold-brew bags and soluble products designed for convenience and portability. The increasing popularity of reusable tumblers is encouraging home-prepared cold tea consumption, creating differentiated competition with bottled ready-to-drink formats. Convenience continues to redefine the category, with tea bags and instant products gradually displacing loose-leaf formats, while sugary instant variants remain under pressure amid heightened health scrutiny. Across the board, convenience, health and environmental considerations have become decisive factors in purchase behaviour.
Da perspectiva do canal, supermarkets retain a dominant role, serving as primary destinations for planned, one-stop shopping. However, retail e-commerce has delivered sustained growth, leveraging price transparency, assortment breadth and efficient delivery to attract digitally engaged consumers. Foodservice is experiencing a renewed “tea revival,” with specialised tea outlets and convenience-store brewed offerings increasing out-of-home visibility and reshaping the perception of tea beyond at-home preparation. Geral, Japan’s tea market is firmly in a mature stage marked by structural upgrading, where innovation in cold-brew formats, functional positioning and expanded consumption occasions is supporting value growth despite constrained volumes, steering the category toward higher-margin and more diversified demand.
Backed by updated 2025 data, this market report captures key trends, market shifts, and growth expectations within the tea sector in Japan. With a historical lens from 2020 onward and forward projections to 2030, the report helps stakeholders understand where value is being created – and where the next wave of opportunity lies.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/JPY/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The following outlines the segmentation of the Japan tea market:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, instant tea, outros, RTD tea
Tipo – por ex., conventional, organic
Packaging type – por ex., flexible packaging, metal cans, paper containers
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, comércio eletrônico, general merchandise stores, hipermercados, pequenas mercearias, supermercados, tobacco/liquor/tea shop, warehouse clubs, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the tea market in Japan, highlighting dominant firms and brand-level movements. Companies profiled include: Ajinomoto Co., Inc., Associada British Foods plc, Ito En, Ltda., Kunitaro Co., Ltda., Lipton Teas and Infusions, Meito Sangyo Co., Ltda., Mitsui Norin Co., Ltda., Nestle S.A., Teekanne GmbH & CO. kg, etc..
The report includes detailed market share analysis for major competitors across the total tea market, alongside segment-level insights covering tea, chá preto, loose black tea, black tea bags, fruit and herbal tea, Chá verde, instant tea, other tea and RTD tea.
Análise de participação de mercado abordada no relatório:
Japan tea market share
Japan black tea market share
Japan loose black tea market share
Japan black tea bags market share
Japan fruit and herbal tea market share
Japan green tea market share
Japan instant tea market share
Japan other tea market share
Japan RTD tea market share
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Japan Tea Market – Análise do tipo de produto
Japan Tea Market – Análise de tipo
Japan Tea Market – Packaging Type Analysis
Japan Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Ajinomoto Co., Inc..
Associada British Foods plc
Ito En, Ltda.
Kunitaro Co., Ltda.
Lipton Teas and Infusions
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Japan Tea Market Size 2020-2030
Chart Japan Tea Market, Crescimento Líquido, 2020-2030
Chart Japan Tea Market, Taxas de crescimento, 2020-2030
Table Japan Tea Market by Product Type, 2020-2030
Chart Japan Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Japan Tea Market by Product Type, 2020-2030
Table Japan Tea Market by Type, 2020-2030
Chart Japan Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Japan Tea Market by Type, 2020-2030
Table Japan Tea Market by Packaging Type, 2020-2030
Chart Japan Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Japan Tea Market by Packaging Type, 2020-2030
Table Japan Tea Market by Distribution Channel, 2020-2030
Chart Japan Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Japan Tea Market by Distribution Channel, 2020-2030
Table Japan Tea Market Share (%), por empresas, 2020-2025
Chart Japan Tea Market, por empresas, 2025
Table Japan Tea Market Share (%), por marcas, 2020-2025
Chart Japan Tea Market, por marcas, 2025
Table Japan – População (Milhões) e Previsão
Table Japan – Índice de Preços ao Consumidor (IPC) e Previsão
Table Japan – Produto Interno Bruto e Previsão
Table Japan Tea Market: Gaste como proporção do PIB (%)
Table Japan Tea Market: Consumo per capita (População)
Companies Mentioned
The companies profiled in this Japan Tea market report include:
Ajinomoto Co., Inc..
Associada British Foods plc
Ito En, Ltda.
Kunitaro Co., Ltda.
Lipton Teas and Infusions
Meito Sangyo Co., Ltda.
Mitsui Norin Co., Ltda.
Nestle S.A.
Teekanne GmbH & CO. kg