With a projected compound annual growth rate of 6.7%, India’s tea market is expected to expand from USD 4.8 bilhão em 2025 para USD 6.6 bilhão por 2030, underscoring sustained category momentum. Tea remains one of the most deeply entrenched daily beverages in the country, characterised by high consumption frequency and strong habitual dependence. This structural embeddedness provides a durable foundation for growth, even as headline expansion moderates relative to earlier phases. The market’s resilience is anchored in its vast consumer base and the essential role tea plays in everyday routines across income segments.
Beneath this stable aggregate trajectory, meaningful structural shifts are unfolding. Black tea continues to dominate retail value and remains the category’s backbone, yet its growth profile is increasingly differentiated. Tea bags are outperforming loose formats, reflecting the gradual influence of convenience-led consumption and urban lifestyles. Green tea has emerged as one of the fastest-growing mainstream segments, benefiting from heightened health awareness and broader acceptance of wellness-oriented habits. Ao mesmo tempo, herbal and plant-based infusions are carving out incremental space in a market historically centred on black tea, signalling diversification beyond traditional consumption norms.
Health and wellness themes are becoming central to the market’s next phase of expansion. India’s large and youthful population provides fertile ground for products positioned around natural ingredients, functional benefits and nutritional enhancement. Younger, urban and globally exposed consumers are driving demand for differentiated experiences, prompting manufacturers to accelerate innovation cycles and highlight plant-based formulations and added-value attributes. The expansion of organic and health-focused brand portfolios, alongside closer integration with supply chains and agricultural partners, is reinforcing credibility and supporting premiumisation. Digital platforms are playing an increasingly influential role, serving both as channels for direct sales and as real-time feedback mechanisms that allow companies to test and refine new propositions with greater agility.
Ao mesmo tempo, macroeconomic variables are exerting pressure on margins. Rising input costs, including raw materials and dairy components associated with milk-based tea consumption, are forcing producers to balance price adjustments against volume retention. While some players have absorbed costs to defend market share, sustained inflationary pressures may necessitate selective repricing. External demand and climate variability also remain potential sources of supply and pricing volatility. Geral, India’s tea market is transitioning from a phase primarily driven by scale expansion toward one centred on health-led upgrading, product innovation and brand value creation, leveraging its traditional consumption base while progressively deepening structural sophistication.
This comprehensive data report delivers authoritative insights into the tea market in India, with the latest update as of 2025. Covering historical market data from 2020 onward and forward-looking projections through 2030, this report empowers decision-makers with precise, data-driven intelligence for informed strategic planning.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/INR/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the India tea market is outlined below:
Tipo de produto – por ex., chá preto, Chá verde, RTD tea
Tipo – por ex., conventional, organic
Tipo de embalagem – por ex., embalagem flexível, metal cans, paper containers, rigid plastic packaging
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, comércio eletrônico, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in India, com dados sobre marcas de melhor desempenho e tendências de consolidação. Os principais participantes do mercado incluem: Amar Tea Private Limited, Associada British Foods plc, Cosmic Nutracos Solutions Private Limited, Duncans Industries Ltd., Girnar Food & Beverages Pvt. Ltda., Goodricke Group Limited, Gujarat Tea Processors and Packers Limited, Tata Consumer Products Ltd., Unilever PLC, etc..
This report provides market share data for leading players in the overall tea market, as well as in key segments including tea, chá preto, loose black tea, black tea bags, green tea and RTD tea.
Análise de participação de mercado abordada no relatório:
India tea market share
India black tea market share
India loose black tea market share
India black tea bags market share
India green tea market share
India RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
India Tea Market – Análise do tipo de produto
India Tea Market – Análise de tipo
India Tea Market – Análise do tipo de embalagem
India Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Amar Tea Private Limited
Associada British Foods plc
Cosmic Nutracos Solutions Private Limited
Duncans Industries Ltd.
Girnar Food & Beverages Pvt. Ltda.
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table India Tea Market Size 2020-2030
Chart India Tea Market, Crescimento Líquido, 2020-2030
Chart India Tea Market, Taxas de crescimento, 2020-2030
Table India Tea Market by Product Type, 2020-2030
Chart India Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart India Tea Market by Product Type, 2020-2030
Table India Tea Market by Type, 2020-2030
Chart India Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart India Tea Market by Type, 2020-2030
Table India Tea Market by Packaging Type, 2020-2030
Chart India Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart India Tea Market by Packaging Type, 2020-2030
Table India Tea Market by Distribution Channel, 2020-2030
Chart India Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart India Tea Market by Distribution Channel, 2020-2030
Table India Tea Market Share (%), por empresas, 2020-2025
Chart India Tea Market, por empresas, 2025
Table India Tea Market Share (%), por marcas, 2020-2025
Chart India Tea Market, por marcas, 2025
Table India – População (Milhões) e Previsão
Table India – Índice de Preços ao Consumidor (IPC) e Previsão
Table India – Produto Interno Bruto e Previsão
Table India Tea Market: Gaste como proporção do PIB (%)
Table India Tea Market: Consumo per capita (População)
Empresas mencionadas
Key industry players examined in this India Tea market analysis comprise:
Amar Tea Private Limited
Associada British Foods plc
Cosmic Nutracos Solutions Private Limited
Duncans Industries Ltd.
Girnar Food & Beverages Pvt. Ltda.
Goodricke Group Limited
Gujarat Tea Processors and Packers Limited
Tata Consumer Products Ltd.
Unilever PLC