Entre 2025 e 2030, the Hungary tea market is projected to generate incremental value gains of USD 24.3 milhão, expanding at a CAGR of nearly 4.9%. Abaixo deste crescimento de manchete, no entanto, the category remains shaped by lingering price fatigue and fragile consumer confidence. Tea lacks the deep-rooted, daily-consumption status seen in some neighbouring markets and is more commonly perceived as a seasonal or functional beverage rather than a staple. Como resultado, in periods of constrained household budgets or cumulative price increases, tea is among the categories most susceptible to downtrading or substitution. While inflation has stabilised, the legacy of prior price hikes continues to weigh on volumes, leaving value performance more price-led than demand-driven.
Within this subdued environment, fruit and herbal teas have emerged as the category’s principal stabilisers. Closely associated with immunity support, digestive comfort and relaxation, these segments benefit from stronger consumption during colder months and periods of minor illness, reinforcing their quasi-functional relevance. Nevertheless, their resilience has not been sufficient to offset broader structural softness. Traditional black tea maintains a presence but lacks a compelling growth narrative, while the overall market continues to navigate a gradual, rather than abrupt, adjustment.
Looking ahead, expansion is expected to remain moderate and primarily value-oriented, supported by selective premiumisation and incremental broadening of usage occasions. Innovations such as cold-brew formats and more convenient packaging configurations may help extend tea consumption beyond its traditional seasonal peaks, fostering more habitual year-round use. Yet elevated price sensitivity will continue to cap the pace of expansion. Product development is likely to concentrate on clearer functional messaging and flavour diversification, using differentiated packaging and benefit-led communication to sustain consumer interest.
Competitive dynamics are increasingly shaped by private label activity. In a value-driven retail climate, own-brand portfolios are expanding their health-positioned offerings, intensifying pressure on branded manufacturers and accelerating the emergence of a more stratified market defined by both functional value and price positioning. Large-format retailers remain the dominant distribution channel, but share is gradually shifting toward discount operators and online platforms, reflecting a purchasing environment where affordability and convenience jointly redefine decision-making. Geral, health-oriented positioning, disciplined price architecture and channel realignment will determine the trajectory of Hungary’s tea market over the medium term.
This market intelligence report presents structured, quantitative insights into the tea industry in Hungary. With a data timeline extending from 2020 para 2030, and last updated in 2025, it serves as a valuable tool for consultants, analysts, and planners conducting market feasibility assessments and demand forecasts.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/HUF/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the Hungary tea market is outlined below:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, instant tea, outros, RTD tea
Tipo – por ex., conventional, organic
Tipo de embalagem – por ex., embalagem flexível, metal cans, paper containers, rigid plastic packaging
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, comércio eletrônico, hipermercados, pequenas mercearias, supermercados, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Market share insights presented in this report illustrate the evolving competitive landscape of the tea sector in Hungary, com dados sobre marcas de melhor desempenho e tendências de consolidação. Os principais participantes do mercado incluem: Associada British Foods plc, Basilur Tea Exports (Pvt) Ltda., BENEX FOOD Kft., Biopont Kft., Demmer GmbH, Greenfield Tea Ltd., Herbaria Zrt., JDE Peet’s N.V., Laurens Spethmann Holding AG & Co.. KG, Lipton Teas and Infusions, MJF Holdings Limited, MOKATE SA, Naturland Magyarorszag Kft., Oriental Herbs Kft., Reflex Kft, Teekanne GmbH & CO. kg, etc..
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, chá preto, loose black tea, black tea bags, fruit and herbal tea, Chá verde, instant tea, other tea and RTD tea, enabling a granular view of competitive dynamics.
Análise de participação de mercado abordada no relatório:
Hungary tea market share
Hungary black tea market share
Hungary loose black tea market share
Hungary black tea bags market share
Hungary fruit and herbal tea market share
Hungary green tea market share
Hungary instant tea market share
Hungary other tea market share
Hungary RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Hungary Tea Market – Análise do tipo de produto
Hungary Tea Market – Análise de tipo
Hungary Tea Market – Análise do tipo de embalagem
Hungary Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Associada British Foods plc
Basilur Tea Exports (Pvt) Ltda.
BENEX FOOD Kft.
Biopont Kft.
Demmer GmbH
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Hungary Tea Market Size 2020-2030
Chart Hungary Tea Market, Crescimento Líquido, 2020-2030
Chart Hungary Tea Market, Taxas de crescimento, 2020-2030
Table Hungary Tea Market by Product Type, 2020-2030
Chart Hungary Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Hungary Tea Market by Product Type, 2020-2030
Table Hungary Tea Market by Type, 2020-2030
Chart Hungary Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Hungary Tea Market by Type, 2020-2030
Table Hungary Tea Market by Packaging Type, 2020-2030
Chart Hungary Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Hungary Tea Market by Packaging Type, 2020-2030
Table Hungary Tea Market by Distribution Channel, 2020-2030
Chart Hungary Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Hungary Tea Market by Distribution Channel, 2020-2030
Table Hungary Tea Market Share (%), por empresas, 2020-2025
Chart Hungary Tea Market, por empresas, 2025
Table Hungary Tea Market Share (%), por marcas, 2020-2025
Chart Hungary Tea Market, por marcas, 2025
Table Hungary – População (Milhões) e Previsão
Table Hungary – Índice de Preços ao Consumidor (IPC) e Previsão
Table Hungary – Produto Interno Bruto e Previsão
Table Hungary Tea Market: Gaste como proporção do PIB (%)
Table Hungary Tea Market: Consumo per capita (População)
Empresas mencionadas
This report profiles the following Hungary Tea companies:
Associada British Foods plc
Basilur Tea Exports (Pvt) Ltda.
BENEX FOOD Kft.
Biopont Kft.
Demmer GmbH
Greenfield Tea Ltd.
Herbaria Zrt.
JDE Peet’s N.V.
Laurens Spethmann Holding AG & Co.. KG
Lipton Teas and Infusions
MJF Holdings Limited
MOKATE SA
Naturland Magyarorszag Kft.
Oriental Herbs Kft.
Reflex Kft
Teekanne GmbH & CO. kg