The Brazil tea market is projected to reach USD 852.9 milhão por 2030, advancing at a compound annual rate of 3.7%. Despite this steady expansion, the category remains relatively underdeveloped within a beverage landscape dominated by coffee and shaped by a predominantly warm climate. Tea consumption has yet to achieve broad-based daily penetration and is still frequently associated with physical discomfort or specific health needs, limiting its foundational demand base. Como resultado, growth is moderate and structurally driven rather than volume-led.
Rising health awareness and evolving lifestyle preferences are gradually reshaping category dynamics. Fruit and herbal infusions account for the largest share of sales, benefiting from strong consumer perceptions around naturalness and wellness. Products positioned around antioxidant properties, relaxation and sleep support, cognitive focus, women’s health and digestive balance are expanding shelf presence, helping reposition tea from a remedial beverage to a broader health-oriented choice suitable for multiple occasions. Green tea and blended formulations combining botanicals and fruit extracts are gaining traction, reinforcing a shift toward functionalisation and premiumisation. In an inflationary environment, higher-value products are contributing disproportionately to revenue growth, with value gains outpacing volume expansion.
Looking ahead, incremental growth will depend less on organic penetration and more on broadening consumption occasions. Efforts to reposition tea within social settings, non-alcoholic mixology and youth-oriented lifestyle segments are increasingly visible, aiming to overcome the entrenched perception of tea as a drink reserved for illness. Expanding its relevance in everyday routines, leisure moments and urban wellness culture will be critical to unlocking new demand pools.
On the supply side, reliance on imported inputs exposes the category to currency fluctuations and global trade volatility, reinforcing price sensitivity as a structural constraint. Strengthening domestic production capacity is viewed as a strategic lever to enhance long-term competitiveness and mitigate cost pressures. In terms of distribution, modern retail chains dominate through extensive assortments and promotional intensity, while smaller outlets retain a niche in organic and specialty offerings. Notably, out-of-home channels are expanding at a faster pace than at-home consumption, underscoring tea’s gradual integration into broader social and experiential environments. Geral, Brazil’s tea market is being propelled by health-driven innovation, product differentiation and the redefinition of consumption contexts, rather than by a rapid expansion of its consumer base.
This data-centric report offers a comprehensive overview of the tea market in Brazil. Atualizado em 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Tons/BRL/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The Brazil tea market is structured as follows:
Tipo de produto – por ex., chá preto, fruit and herbal tea, Chá verde, outros, RTD tea
Tipo – por ex., conventional, organic
Packaging type – por ex., flexible packaging, paper containers, rigid plastic packaging
Canal de distribuição – por ex., bars and HoReCa, venda direta, lojas de mercadorias em geral, hipermercados, pequenas mercearias, supermercados, warehouse clubs, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
The study outlines the distribution of market share among key players in the tea industry in Brazil, offering visibility into brand dominance and market leadership. Major participants include: Associada British Foods plc, Dr. August Oetker, General Mills, Inc., INDUSTRIAS ALIMENTICIAS MARATA LTDA, Moinhos Unidos Brasil Mate, S.A., A Companhia Coca-Cola, The Hain Celestial Group, Inc., Yamamotoyama Co., Ltda., etc..
Market share data is presented for top-performing companies in the overall tea sector, as well as for individual segments such as tea, chá preto, loose black tea, black tea bags, fruit and herbal tea, Chá verde, other tea and RTD tea, enabling a granular view of competitive dynamics.
Análise de participação de mercado abordada no relatório:
Brazil tea market share
Brazil black tea market share
Brazil loose black tea market share
Brazil black tea bags market share
Brazil fruit and herbal tea market share
Brazil green tea market share
Brazil other tea market share
Brazil RTD tea market share
Por que escolher este relatório?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Quer você seja um investidor, manufacturer, distributor, or consultant, this report delivers actionable value.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Brazil Tea Market – Análise do tipo de produto
Brazil Tea Market – Análise de tipo
Brazil Tea Market – Packaging Type Analysis
Brazil Tea Market – Análise do Canal de Distribuição
Company/Brand Shares Analysis
Associada British Foods plc
Dr. August Oetker
General Mills, Inc..
INDUSTRIAS ALIMENTICIAS MARATA LTDA
Moinhos Unidos Brasil Mate, S.A..
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Brazil Tea Market Size 2020-2030
Chart Brazil Tea Market, Crescimento Líquido, 2020-2030
Chart Brazil Tea Market, Taxas de crescimento, 2020-2030
Table Brazil Tea Market by Product Type, 2020-2030
Chart Brazil Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Brazil Tea Market by Product Type, 2020-2030
Table Brazil Tea Market by Type, 2020-2030
Chart Brazil Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Brazil Tea Market by Type, 2020-2030
Table Brazil Tea Market by Packaging Type, 2020-2030
Chart Brazil Tea Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Brazil Tea Market by Packaging Type, 2020-2030
Table Brazil Tea Market by Distribution Channel, 2020-2030
Chart Brazil Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Brazil Tea Market by Distribution Channel, 2020-2030
Table Brazil Tea Market Share (%), por empresas, 2020-2025
Chart Brazil Tea Market, por empresas, 2025
Table Brazil Tea Market Share (%), por marcas, 2020-2025
Chart Brazil Tea Market, por marcas, 2025
Table Brazil – População (Milhões) e Previsão
Table Brazil – Índice de Preços ao Consumidor (IPC) e Previsão
Table Brazil – Produto Interno Bruto e Previsão
Table Brazil Tea Market: Gaste como proporção do PIB (%)
Table Brazil Tea Market: Consumo per capita (População)
Empresas mencionadas
This report profiles the following Brazil Tea companies:
Associada British Foods plc
Dr. August Oetker
General Mills, Inc..
INDUSTRIAS ALIMENTICIAS MARATA LTDA
Moinhos Unidos Brasil Mate, S.A..
A Companhia Coca-Cola
The Hain Celestial Group, Inc..
Yamamotoyama Co., Ltda.