Vietnam Soft Drinks Market 2025

Vietnam’s soft drinks market is set for sustained expansion, buoyed by a resurgent tourism sector and improving macroeconomic conditions. The government’s ambitious target of attracting 22-23 million international visitors and 120-130 million domestic tourists in 2025 – with further growth projected to reach 35 million foreign arrivals and 160 million domestic trips by 2030 – is expected to significantly boost on-trade sales, particularly in hospitality and travel hubs. This upward trajectory aligns with the World Bank’s 2024 GDP forecasts of 6.0% growth in 2025 e 6.5% in 2026, which should strengthen consumer purchasing power and amplify discretionary spending on dining out and seasonal gifting, especially during cultural festivities like Lunar New Year.

Product innovation is reshaping the competitive landscape as manufacturers respond to evolving consumer preferences. The market has seen a surge in novel flavors and packaging formats, alongside a pronounced pivot toward sugar-free and reduced-sugar offerings. This shift reflects heightened health awareness, driven by government warnings over Vietnam’s rising diabetes prevalence. E-commerce platforms are further accelerating demand for discounted multipacks and promotional bundles, as price-sensitive shoppers increasingly balance health considerations with value-seeking behavior.

While carbonates and traditional sweetened beverages still dominate volume sales, the premiumization of functional drinks and ready-to-drink teas – often marketed with wellness claims – is gaining traction among urban millennials. The challenge for brands lies in navigating this dual demand: catering to tourism-driven impulse purchases in on-trade venues while simultaneously addressing off-trade demand for healthier, affordable options. With distribution networks expanding beyond major cities and digital commerce penetration deepening, Vietnam’s soft drinks market is evolving into a nuanced battleground where convenience, health positioning, and pricing agility will dictate winners in this high-growth ASEAN frontier.

This report presents a detailed analysis of the Vietnam soft drinks market, Oferecendo seis anos de dados históricos de tamanho de mercado e tendências de crescimento, bem como estimativas prospectivas através 2030. Explora a dinâmica específica da categoria e subcategoria, com um foco nítido em desenvolvimentos em todo o tipo de produto, tipo, canal de embalagem e distribuição.

Segmentação de mercado

The Vietnam soft drinks market is structured as follows:
Tipo de produto: água engarrafada, refrigerantes carbonatados, concentrados, sucos, RTD Coffee, Rtd Tea, bebidas energéticas, bebidas esportivas, outros
Tipo: regular, baixo- e refrigerantes sem açúcar
Embalagem: embalagem flexível, garrafas de vidro, Cartons líquidos, latas de metal, garrafas de plástico, outros
Canal de distribuição: lojas de conveniência, comércio eletrônico, lojas de comida e bebida, Hipermercados, pequenos supermercados, supermercados, outros

The Vietnam soft drinks market is segmented by product type, tipo, canal de embalagem e distribuição. Em termos de tipo de produto, the market is segmented into bottled water, refrigerantes carbonatados, concentrados, sucos, RTD Coffee, Rtd Tea, bebidas energéticas, bebidas esportivas, e outros. Os segmentos de tipo são divididos em regular, e baixo- e refrigerantes sem açúcar. Os segmentos de embalagem consistem em embalagens flexíveis, garrafas de vidro, Cartons líquidos, latas de metal, garrafas de plástico, e outros. A segmentação de canais de distribuição compreende lojas de conveniência, comércio eletrônico, lojas de comida e bebida, Hipermercados, pequenos supermercados, supermercados, e outros.

Cenário competitivo

The competitive landscape of the soft drinks market features leading companies such as Ben Tre Import and Export Joint Stock Company (Betrimex), Bitexco Group, Hoang Minh Water Joint Stock Company, JG Summit Holdings Inc., Kirin Holdings co. Ltd., Masan Group Corporation, Nestlé S.A., New Tower Ltd., Otsuka Holdings co. Ltd., PepsiCo Inc., Quang Ngai Sugar Joint Stock Company, Saigon Pure Water Co. Ltd., Sapporo Holdings Limited, Suntory Holdings Limited, T.C. Pharmaceutical Industries Co. Ltd., Taisho Pharmaceutical Holdings Company Ltd., Tan Hiep Phat Beverage Group (THP), The Coca-Cola Company and Vietnam Dairy Products Joint Stock Company (Vinamilk).

O relatório fornece uma avaliação detalhada de empresas de destaque no mercado de refrigerantes, rastreando seu desempenho de 2020 para 2024. Insights revelam flutuações na participação de mercado, destacando líderes veteranos e jogadores emergentes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the Vietnam soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Vietnam soft drinks market: Tipo de produto, tipo, canal de embalagem e distribuição.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Vietnam soft drinks market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Vietnam soft drinks market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Uma única licença de usuário ilimitada dentro da mesma organização, Sem cobranças adicionais para usuários extras.

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
Vietnam Soft Drinks Market – Análise do tipo de produto
Vietnam Soft Drinks Market – Análise de tipo
Vietnam Soft Drinks Market – Análise de embalagem
Vietnam Soft Drinks Market – Análise do canal de distribuição
Análise de ações da empresa
Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestlé S.A..
New Tower Ltd.
Otsuka Holdings co. Ltd.
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table Vietnam Soft Drinks Market 2020-2030
Chart Vietnam Soft Drinks Market, Crescimento líquido, 2020-2030
Chart Vietnam Soft Drinks Market, Taxas de crescimento, 2020-2030
Table Vietnam Soft Drinks Market by Product Type, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Product Type, 2020-2030
Table Vietnam Soft Drinks Market by Type, 2020-2030
Chart Vietnam Soft Drinks Market by Type, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Type, 2020-2030
Table Vietnam Soft Drinks Market by Packaging, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Packaging, 2020-2030
Table Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart Vietnam Soft Drinks Market by Distribution Channel, 2020-2030
Table Vietnam Soft Drinks Market Share (%), por empresas, 2020-2024
Chart Vietnam Soft Drinks Market, por empresas, 2024
Table Vietnam Soft Drinks Market Share (%), por marcas, 2020-2024
Chart Vietnam Soft Drinks Market, por marcas, 2024
Tabela Vietnã – População (Milhões) e previsão
Tabela Vietnã – Índice de preços ao consumidor (CPI) e previsão
Tabela Vietnã – Produto interno bruto e previsão
Table Vietnam Soft Drinks Market: Gaste como proporção de PIB (%)
Table Vietnam Soft Drinks Market: Consumo per capita (População)

Empresas mencionadas

Ben Tre Import and Export Joint Stock Company (Betrimex)
Bitexco Group
Hoang Minh Water Joint Stock Company
JG Summit Holdings, Inc.
Kirin Holdings Co., Ltd.
Masan Group Corporation
Nestlé S.A..
New Tower Ltd.
Otsuka Holdings co. Ltd.
PepsiCo, Inc.
Quang Ngai Sugar Joint Stock Company
Saigon Pure Water Co., Ltd.
Sapporo Holdings Limited
Suntory Holdings Limited
T.C. Pharmaceutical Industries Co., Ltd.
Taisho Pharmaceutical Holdings Company Ltd.
Tan Hiep Phat Beverage Group (THP)
A empresa da Coca-Cola
Vietnam Dairy Products Company Joint Stock (Vinamilk)