From a value base that is set to expand by USD 7.1 million between 2025 e 2030, the RTD tea market in Georgia is projected to grow at a compound annual rate of 5.78%, reflecting a phase of steady but structurally evolving expansion. While the absolute market size remains relatively modest, the forecast trajectory underscores a gradual strengthening of demand fundamentals rather than a short-term rebound, positioning RTD tea as an increasingly relevant category within the country’s non-alcoholic beverages landscape.
At a structural level, market growth is being jointly underpinned by rising health awareness and sustained demand for convenience-oriented consumption. As consumers become more proactive in moderating intake of high-sugar carbonated soft drinks, RTD tea is gaining traction as a perceived healthier alternative that retains the immediacy and portability of ready-to-drink formats. This shift is supporting broader penetration across both everyday consumption occasions and on-the-go scenarios, reinforcing the category’s role as a functional substitute rather than a discretionary indulgence.
The current product mix remains anchored in traditional still RTD tea, with low-sugar and reduced-sugar variants still at an early stage of development. Limited consumer familiarity and a relatively narrow product offering have constrained faster adoption of these healthier formulations. However, this underdevelopment also points to a clear medium- to long-term structural opportunity, as incremental improvements in consumer education and portfolio diversification could unlock higher-value growth beyond baseline volume expansion.
Da perspectiva do canal, the continued rollout of modern convenience-led retail formats has materially improved product accessibility and shelf visibility, acting as a primary catalyst for category uptake. E-commerce and other emerging channels play a complementary role by extending reach and reinforcing consumer engagement, rather than displacing physical retail. Ao mesmo tempo, competitive dynamics are increasingly tilting toward price and promotional intensity, reflecting heightened consumer sensitivity to value for money. As lower-priced alternatives proliferate, brand loyalty risks being diluted, suggesting that future market expansion is likely to be characterised by more rational, value-driven growth rather than margin-led acceleration.
Developed to support market planning and channel strategy, this data report maps out the RTD tea market in Georgia. With 2025 as its latest update point, it includes five years of historical data and six-year forecasts, helping teams align operations with future market realities.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Liters/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The segmentation of the Georgia RTD tea market is outlined below:
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, comércio eletrônico, pátios, hipermercados, pequenas mercearias, supermercados, vending, outros
Macroeconômico & Indicadores Demográficos
O contexto de apoio inclui:
População total
Índice de Preços ao Consumidor (IPC)
Produto Interno Bruto (PIB)
Consumo per capita
Gastos do consumidor como porcentagem do PIB
Estas variáveis melhoram a compreensão do potencial de consumo e das tendências macroeconómicas que afetam o mercado.
Cenário Competitivo: Análise de participação de mercado
Market share analysis is included for the RTD tea industry in Georgia, shedding light on the relative scale and market presence of major firms. Leading companies include: Geoplant Ltd, A Companhia Coca-Cola, Unilever PLC, etc..
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Georgia RTD Tea Market – Análise do Canal de Distribuição
Análise de ações da empresa
Geoplant Ltd
A Companhia Coca-Cola
Unilever PLC
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Georgia RTD Tea Market 2020-2030
Chart Georgia RTD Tea Market, Crescimento Líquido, 2020-2030
Chart Georgia RTD Tea Market, Taxas de crescimento, 2020-2030
Table Georgia RTD Tea Market by Distribution Channel, 2020-2030
Chart Georgia RTD Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Georgia RTD Tea Market by Distribution Channel, 2020-2030
Table Georgia RTD Tea Market Share (%), por empresas, 2020-2025
Chart Georgia RTD Tea Market, por empresas, 2025
Table Georgia RTD Tea Market Share (%), por marcas, 2020-2025
Chart Georgia RTD Tea Market, por marcas, 2025
Table Georgia – População (Milhões) e Previsão
Table Georgia – Índice de Preços ao Consumidor (IPC) e Previsão
Table Georgia – Produto Interno Bruto e Previsão
Table Georgia RTD Tea Market: Gaste como proporção do PIB (%)
Table Georgia RTD Tea Market: Consumo per capita (População)