The Croatia RTD tea market is projected to expand by USD 35.9 million over the five-year period to 2030, advancing at a compound annual growth rate of 6.59%. This comparatively strong growth profile reflects a market that has moved beyond a phase of short-term adjustment and is now re-entering an expansionary trajectory led by innovation and structural upgrading rather than purely cyclical recovery.
At a structural level, deepening awareness of healthy lifestyles is accelerating the penetration of low-sugar, natural and function-oriented RTD tea propositions. While traditional still RTD tea continues to anchor the category as the mainstream choice, the product mix is gradually rebalancing toward offerings with higher perceived value and clearer health narratives. This shift is reinforcing category resilience and enabling value growth to outpace simple volume gains.
Market vitality is increasingly being generated by sustained innovation in both product formats and formulations, alongside a transition in marketing strategies toward lifestyle alignment and emotional engagement. These changes have refreshed category appeal and broadened its relevance among younger consumers who place greater emphasis on individuality and experiential value. In parallel, digitalisation is playing a more prominent role in shaping market dynamics, influencing everything from functional product development to brand communication and consumer interaction, thereby reducing reliance on traditional retail constraints.
Da perspectiva do canal, large brick-and-mortar retail remains the backbone of sales volumes, providing scale and visibility. However, convenience-led consumption occasions and online channels are gaining importance in supporting immediate consumption needs and improving overall accessibility. Within this evolving landscape, brand-led innovation and sharper segmentation have emerged as the primary growth levers, while the expansion of value-focused private labels is exerting sustained structural pressure on established brands. Como resultado, the Croatian RTD tea market is increasingly characterised by the parallel forces of innovation-led growth, health-driven positioning, digital penetration and intensifying value competition.
This publication provides a data-intensive overview of the RTD tea market in Croatia, updated as of 2025. Spanning a decade of analysis from 2020 through 2030, the report supports evidence-based evaluations of market evolution, category shifts, and macro-level influences.
O que há dentro do relatório
Números anuais de tamanho do mercado expressos em (Liters/USD), abrangendo 2020 para 2030. O conjunto de dados inclui dados históricos e previsões, juntamente com cálculos CAGR para períodos históricos e projetados.
Segmentação de Mercado
The following outlines the segmentation of the Croatia RTD tea market:
Tipo de produto – por ex., Chá espumante pronto para consumo, ainda chá RTD
Tipo – por ex., chá RTD sem/com baixo teor de açúcar, chá RTD normal
Canal de distribuição – por ex., bars and HoReCa, lojas de conveniência, descontos, pátios, hipermercados, pequenas mercearias, supermercados, tobacco/liquor/tea shop, outros
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the RTD tea market in Croatia, highlighting dominant firms and brand-level movements. Companies profiled include: Ekipa Products d.o.o., Fortenova Grupa d.d., Kofola CeskoSlovensko a.s., Nestle S.A., Rauch Fruchtsaefte GmbH & Co OG, A Companhia Coca-Cola, Vindija d.d., etc..
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Por que escolher este relatório?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Segmentação de Mercado
Visão geral do mercado
Mercado de chá RTD da Croácia – Análise do tipo de produto
Mercado de chá RTD da Croácia – Análise de tipo
Mercado de chá RTD da Croácia – Análise do Canal de Distribuição
Análise de ações da empresa
Ekipa Products d.o.o.
Fortenova Grupa d.d.
Kofola CeskoSlovensko a.s.
Nestle S.A.
Rauch Fruchtsaefte GmbH & Co OG
A Companhia Coca-Cola
Vindija d.d.
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Croatia RTD Tea Market 2020-2030
Chart Croatia RTD Tea Market, Crescimento Líquido, 2020-2030
Chart Croatia RTD Tea Market, Taxas de crescimento, 2020-2030
Table Croatia RTD Tea Market by Product Type, 2020-2030
Chart Croatia RTD Tea Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Croatia RTD Tea Market by Product Type, 2020-2030
Table Croatia RTD Tea Market by Type, 2020-2030
Chart Croatia RTD Tea Market by Type, Histórico e previsão CAGR, 2020-2030
Chart Croatia RTD Tea Market by Type, 2020-2030
Table Croatia RTD Tea Market by Distribution Channel, 2020-2030
Chart Croatia RTD Tea Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Croatia RTD Tea Market by Distribution Channel, 2020-2030
Table Croatia RTD Tea Market Share (%), por empresas, 2020-2025
Chart Croatia RTD Tea Market, por empresas, 2025
Table Croatia RTD Tea Market Share (%), por marcas, 2020-2025
Chart Croatia RTD Tea Market, por marcas, 2025
Table Croatia – População (Milhões) e Previsão
Table Croatia – Índice de Preços ao Consumidor (IPC) e Previsão
Table Croatia – Produto Interno Bruto e Previsão
Table Croatia RTD Tea Market: Gaste como proporção do PIB (%)
Table Croatia RTD Tea Market: Consumo per capita (População)