United Kingdom Perfume Market 2025

The United Kingdom perfume market exhibited consistent growth, expanding by $2.1 billion at a compound annual growth rate of 8.1% entre 2025 e 2030. This sustained performance reflected the market’s maturation as British consumers, particularly in metropolitan areas like London, developed more sophisticated fragrance preferences aligned with the country’s fashion-conscious culture. The premium segment emerged as the primary growth engine, benefiting from both genuine trading-up behavior and inflationary pressures that elevated average unit prices across the category. This premiumization trend was further reinforced by post-pandemic consumption shifts, where fragrances transitioned from being purely social accessories to integral components of personal wellness routines, with particular emphasis on their mood-enhancing and therapeutic properties.

Consumer demand increasingly prioritized fragrance formulations featuring natural ingredients, as scent profiles became more closely associated with mental wellbeing benefits. This shift mirrored broader health and wellness trends permeating the UK personal care market, with buyers demonstrating willingness to pay premium prices for perfumes positioned at the intersection of luxury and holistic self-care. Simultaneamente, the market witnessed growing fragmentation as Generation Z consumers in particular sought distinctive, personalized scent experiences that served as expressions of individual identity. This created fertile ground for niche and bespoke perfume brands to gain market share, challenging traditional luxury houses through innovative customization options and unconventional scent profiles.

Digital channels played an increasingly pivotal role in shaping market dynamics, with social media influencers, celebrity endorsements, and beauty bloggers exerting significant influence over consumer preferences and discovery journeys. Instagram and TikTok emerged as particularly effective platforms for artisanal and independent perfumers to reach engaged audiences, while established brands leveraged these channels to reinforce their heritage and craftsmanship narratives. The convergence of digital discovery with the UK’s strong tradition of department store fragrance retail created a hybrid purchasing journey, where consumers frequently researched online before making final purchases in physical stores, maintaining the importance of sensory experiences in the decision-making process.

The report offers a comprehensive analysis of the United Kingdom perfume market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, faixa de preço, canal de embalagem e distribuição, highlighting key drivers, challenges, and opportunities shaping the industry.

Segmentação de mercado

The following outlines the segmentation of the United Kingdom perfume market:
Tipo de produto: men’s perfume, women’s perfume, unisex perfume
Faixa de preço: massa, Premium
Embalagem: garrafas de vidro, garrafas de plástico, outros (crystal, metal, etc.)
Canal de distribuição: apparel stores, lojas de beleza e cuidados pessoais, lojas de departamento, venda direta, comércio eletrônico, farmácias, outros

The United Kingdom perfume market is segmented by product type, faixa de preço, canal de embalagem e distribuição. Por tipo de produto, the market features men’s perfume, women’s perfume, and unisex perfume. Os segmentos de faixa de preço são divididos em massa, e premium. The packaging segmentation includes glass bottles, garrafas de plástico, e outros (crystal, metal, etc.). Distribution channel segmentation comprises apparel stores, lojas de beleza e cuidados pessoais, lojas de departamento, venda direta, comércio eletrônico, farmácias, e outros.

Cenário competitivo

Major participants in the perfume market comprise Brands Beyond Beauty S.p.A., Chanel S.A., Coty Inc., Diptyque SA, Dolce & Gabbana S.R.L., Euroitalia S.R.L., Give Back Beauty LLC (GBB), Hermes International SCA, Incos Ltd., Inter Parfums Inc., Kao Corporation, Kering SA, KMI Brands Ltd., Laurice El Badry Rahme Ltd., L'Occitane International S.A., L'Oreal S.A., LVMH deve Hennessy Louis Vuitton SA (Lvmh), Natureza & Co, Next plc, Parlux Ltd., Puig sl, Revlon Inc., Rituals Cosmetics Enterprise B.V., Roja Parfums Holdings Ltd., SAS & Co. Ltd., Shiseido Company Limited, The Body Shop International Ltd., A Estee Lauder Companies Inc., O Procter & Gamble Company (P&G), The Shaneel Group, Unilever PLC and Victoria’s Secret & Co.

This report delivers an in-depth examination of leading companies in the perfume sector, analisando seu desempenho de 2020 para 2024. Os resultados indicam mudanças na participação de mercado, enfatizando líderes estabelecidos e novos participantes.

Por que comprar este relatório?

Obtain precise statistical data and forecasts for the United Kingdom perfume market.
Gain in-depth analysis and forecasts for the key segments of the United Kingdom perfume market: Tipo de produto, faixa de preço, canal de embalagem e distribuição.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the United Kingdom perfume market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the United Kingdom perfume market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Uma única licença de usuário ilimitada dentro da mesma organização, Sem cobranças adicionais para usuários extras.

Índice

ÍNDICE
Principais descobertas
Segmentação de mercado
Visão geral do mercado
United Kingdom Perfume Market – Análise do tipo de produto
United Kingdom Perfume Market – Análise de faixa de preço
United Kingdom Perfume Market – Análise de embalagem
United Kingdom Perfume Market – Análise do canal de distribuição
Análise de ações da empresa
Brands Beyond Beauty S.p.A.
Chanel S.A..
Coty Inc..
Diptyque SA
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Hermes International SCA
Incos Ltd.
…
Dados macroeconômicos e previsão
Metodologia de pesquisa
Isenção de responsabilidade

Figuras e mesas
Table United Kingdom Perfume Market 2020-2030
Chart United Kingdom Perfume Market, Crescimento líquido, 2020-2030
Chart United Kingdom Perfume Market, Taxas de crescimento, 2020-2030
Table United Kingdom Perfume Market by Product Type, 2020-2030
Chart United Kingdom Perfume Market by Product Type, CAGR Histórico e Previsão, 2020-2030
Chart United Kingdom Perfume Market by Product Type, 2020-2030
Table United Kingdom Perfume Market by Price Range, 2020-2030
Chart United Kingdom Perfume Market by Price Range, CAGR Histórico e Previsão, 2020-2030
Chart United Kingdom Perfume Market by Price Range, 2020-2030
Table United Kingdom Perfume Market by Packaging, 2020-2030
Chart United Kingdom Perfume Market by Packaging, CAGR Histórico e Previsão, 2020-2030
Chart United Kingdom Perfume Market by Packaging, 2020-2030
Table United Kingdom Perfume Market by Distribution Channel, 2020-2030
Chart United Kingdom Perfume Market by Distribution Channel, CAGR Histórico e Previsão, 2020-2030
Chart United Kingdom Perfume Market by Distribution Channel, 2020-2030
Table United Kingdom Perfume Market Share (%), por empresas, 2020-2024
Chart United Kingdom Perfume Market, por empresas, 2024
Table United Kingdom Perfume Market Share (%), por marcas, 2020-2024
Chart United Kingdom Perfume Market, por marcas, 2024
Tabela Reino Unido – População (Milhões) e previsão
Tabela Reino Unido – Índice de preços ao consumidor (CPI) e previsão
Tabela Reino Unido – Produto interno bruto e previsão
Table United Kingdom Perfume Market: Gaste como proporção de PIB (%)
Table United Kingdom Perfume Market: Consumo per capita (População)

Empresas mencionadas

Brands Beyond Beauty S.p.A.
Chanel S.A..
Coty Inc..
Diptyque SA
Dolce & Gabbana S.R.L.
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Hermes International SCA
Incos Ltd.
Inter Parfums, Inc.
Kao Corporation
Kering SA
KMI Brands Ltd.
Laurice El Badry Rahme, Ltd.
L'Eccitane International S.A..
L'Oreal S.A..
LVMH deve Hennessy Louis Vuitton SA (Lvmh)
Natureza & Co
Next plc
Parlux Ltd.
Puig sl
Revlon, Inc.
Rituals Cosmetics Enterprise B.V.
Roja Parfums Holdings Ltd.
SAS & Co., Ltd.
Empresa Shiseido, Limitado
The Body Shop International Ltd.
A Estee Lauder Companies Inc.
O Procter & Gamble Company (P&G)
The Shaneel Group
Unilever plc
Victoria’s Secret & Co.