Visão geral do mercado

The perfume in Romania market is expected to increase by USD 213.7 million, at a compound annual growth rate (CAGR) of 7.7% from 2024 to 2029, according to the latest edition of the Perfume Market in Romania Report. The urbanization of Romania is accelerating, leading to a higher density of affluent consumers in metropolitan areas. This urban demographic is more exposed to international trends and shows a greater propensity to invest in premium and niche fragrances. In addition, brands are adopting sophisticated marketing strategies, such as celebrity endorsements and social media campaigns, to create an aspirational appeal. These strategies resonate well with consumers, who are significantly influenced by global fashion and lifestyle trends.

The report provides a comprehensive overview of the Romania perfume industry, cobrindo um estudo dos principais players que atuam no mercado. Inclui uma análise de segmentos e subsegmentos de mercado, taking into consideration factors such as gender, price range, packaging, e canal de distribuição. Ao examinar esses aspectos, the report offers valuable insights into the potential of the perfume industry. Além disso, o relatório apresenta informações estatísticas, incluindo o tamanho do mercado, Quota de mercado, taxa de crescimento, and forecasts specifically tailored to the perfume industry. Esta análise baseada em dados equipa os profissionais do setor com as informações necessárias para avaliar o cenário atual do mercado, tomar decisões bem informadas, e identificar oportunidades de crescimento no setor.

Segmentação de mercado

The perfume market in Romania is segmented as below:
Gender: men, women, and unisex
Price range: premium products, and mass products
Packaging: glass bottles, plastic bottles, and others (crystal, metal, etc.)
Canal de distribuição: supermarkets and hypermarkets, grocery stores, health and beauty stores, direct selling, e-commerce, and others

The Romania perfume market is segmented on the basis of gender, price range, packaging, e canal de distribuição. On the basis of gender, the perfume market in Romania has been segmented into men, women, and unisex. By price range, the perfume market in Romania has been segmented into premium products, and mass products. Based on packaging, the perfume market in Romania is categorized into glass bottles, plastic bottles, and others (crystal, metal, etc.). On the basis of distribution channel, the perfume market in Romania has been segmented into supermarkets and hypermarkets, grocery stores, health and beauty stores, direct selling, e-commerce, and others.

Cenário competitivo

The Romania perfume market is highly competitive. The competitive landscape of the industry has also been examined along with the profiles of the key players L’Oreal S.A., Natura & Co, Coty Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), PUIG SL, Oriflame Cosmetics S.A., LA RIVE S.A., Gr. Sarantis S.A., Chanel S.A., Inter Parfums Inc., The Estee Lauder Companies Inc., Yves Rocher sa, Fragluxe Inc (Cuba), Dolce & Gabbana S.R.L., Unilever PLC, The Shaneel Group, Amway Corporation.

The report is an indispensable tool for companies and organizations operating in the perfume industry. Oferece uma visão abrangente do mercado, capacitando executivos da indústria, decisores políticos, acadêmicos, e analistas para tomar decisões bem informadas. O relatório fornece insights e análises valiosas, presenting a cohesive and detailed perspective on the perfume market.

Por que comprar este relatório?

Provide statistical data or estimations for the Romania perfume market
Formular estratégias regionais e determinar prioridades estratégicas com base na análise de dados locais
Gain a comprehensive understanding of the perfume market in Romania
Identifique oportunidades de investimento promissoras, identificando setores de crescimento e tendências emergentes
Understand what the future of the perfume market in Romania looks like
Analise o cenário competitivo e identifique o momento ideal para aproveitar oportunidades

Índice

ÍNDICE
FIGURAS E TABELAS
1. Escopo e Metodologia
1.1 Principais conclusões
1.2 Escopo do relatório
1.3 Metodologia de Pesquisa
2. Visão geral do mercado
3. Romania Perfume Market – Gender Analysis
3.1 Men
3.2 Women
3.3 Unisex
4. Romania Perfume Market – Price Range Analysis
4.1 Premium products
4.2 Mass products
5. Romania Perfume Market – Packaging Analysis
5.1 Glass bottles
5.2 Plastic bottles
5.3 Others (crystal, metal, etc.)
6. Romania Perfume Market – Análise do Canal de Distribuição
6.1 Supermarkets and hypermarkets
6.2 Grocery stores
6.3 Health and beauty stores
6.4 Direct selling
6.5 E-commerce
6.6 Others
7. Perfis de empresa
7.1 L’Oreal S.A.
7.2 Natura & Co
7.3 Coty Inc.
7.4 LVMH Moet Hennessy Louis Vuitton SA (LVMH)
7.5 PUIG SL
7.6 Oriflame Cosmetics S.A.
7.7 LA RIVE S.A.
7.8 Gr. Sarantis S.A.
7.9 Chanel S.A.
7.10 Inter Parfums, Inc.
7.11 The Estee Lauder Companies Inc.
7.12 Yves Rocher sa
7.13 Fragluxe Inc (Cuba)
7.14 Dolce & Gabbana S.R.L.
7.15 Unilever PLC
7.16 The Shaneel Group
7.17 Amway Corporation
ISENÇÃO DE RESPONSABILIDADE

Empresas mencionadas

L’Oreal S.A.
Natura & Co
Coty Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
PUIG SL
Oriflame Cosmetics S.A.
LA RIVE S.A.
Gr. Sarantis S.A.
Chanel S.A.
Inter Parfums, Inc.
The Estee Lauder Companies Inc.
Yves Rocher sa
Fragluxe Inc (Cuba)
Dolce & Gabbana S.R.L.
Unilever PLC
The Shaneel Group
Amway Corporation