The Kenya perfume sector is poised for a dynamic growth phase, antecipando um aumento de USD 34.0 million and a compound annual growth rate (Cagr) de aproximadamente 7.4% de 2024 para 2029. Kenya’s perfume market is experiencing growth, primarily due to the rising disposable incomes of the growing middle class. Consumers, particularly in Nairobi and Mombasa, are becoming more exposed to global beauty trends, driving demand for both affordable and premium fragrances. The rise of online shopping is also contributing to market growth, providing greater access to a wide range of perfume brands.
This report provides a thorough assessment of the Kenya perfume industry, Apresentando os principais dados de mercado, incluindo desempenho histórico, tendências de crescimento, e perspectivas futuras. Ele investiga vários segmentos de mercado e sub-segmentos, with a focus on important factors like product type, price range, packaging and distribution channel. Através desta avaliação detalhada, the report helps uncover the growth potential of the perfume industry.
Segmentação de mercado
The Kenya perfume market is categorized into the following segments:
Tipo de produto: men’s perfume, women’s perfume
Price range: mass, premium
Packaging: glass bottles, plastic bottles, outros (crystal, metal, etc.)
Canal de distribuição: supermercados e hipermercados, health and beauty stores, comércio eletrônico, outros
The segmentation of the Kenya perfume market product type, price range, packaging and distribution channel. Por tipo de produto, the market is categorized into men’s perfume, and women’s perfume. Price range segments encompass mass, and premium. Packaging segments encompass glass bottles, plastic bottles, e outros (crystal, metal, etc.). Distribution channel segmentation includes supermarkets and hypermarkets, health and beauty stores, comércio eletrônico, e outros.
Cenário competitivo
Prominent players in the perfume market include Wipro Limited, Winner Manufacturing (Aris Cosmetics), Unilever plc, Swiss Arabian Perfumes Co. L.L.C, Sapil Perfumes Co. LLC., Rasasi Perfumes Industry LLC, Meibao Cosmetics Co. Ltd., Maurer & Wirtz GmbH & Co. KG, Mary Kay Inc., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Henkel AG & Co. KGaA, Groupe Arthes, Coty Inc. and Chris Adams Perfumes.
This comprehensive report analyzes the performance of leading companies in the perfume sector from 2019 para 2023. As descobertas destacam mudanças na participação de mercado, revelando líderes de mercado estabelecidos e concorrentes emergentes.
Por que comprar este relatório?
Obtain precise statistical data and forecasts for the Kenya perfume market.
Gain in-depth analysis and forecasts for the key segments of the Kenya perfume market: Tipo de produto, price range, packaging and distribution channel.
Desenvolva estratégias específicas da região e defina prioridades estratégicas com base em análise de dados localizada.
Gain deep insights into the dynamics of the Kenya perfume market.
Identifique oportunidades de investimento de alto potencial, direcionando os setores de crescimento e tendências emergentes.
Anticipate the future trajectory of the Kenya perfume market with informed projections.
Avalie o cenário competitivo para determinar o tempo ideal para capitalizar as oportunidades de mercado.
Uma única licença de usuário ilimitada dentro da mesma organização, Sem cobranças adicionais para usuários extras.
Índice
ÍNDICE
Principais descobertas
Escopo de relatório
Metodologia de pesquisa
Visão geral do mercado
Kenya Perfume Market – Análise do tipo de produto
Kenya Perfume Market – Price Range Analysis
Kenya Perfume Market – Packaging Analysis
Kenya Perfume Market – Análise do canal de distribuição
Principais players e participação de mercado
– Wipro Limited
– Winner Manufacturing (Aris Cosmetics)
– Unilever plc
– Swiss Arabian Perfumes Co. L.L.C
– Sapil Perfumes Co. LLC.
– Rasasi Perfumes Industry LLC
– Meibao Cosmetics Co., Ltd.
– Maurer & Wirtz GmbH & Co. KG
– Mary Kay Inc.
…
Dados macroeconômicos e previsão
Isenção de responsabilidade
Figuras e mesas
Table Kenya Perfume Market 2019-2029
Chart Kenya Perfume Market, Crescimento líquido, 2019-2029
Chart Kenya Perfume Market, Taxas de crescimento, 2019-2029
Table Kenya Perfume Market by Product Type, 2019-2029
Chart Kenya Perfume Market by Product Type, CAGR Histórico e Previsão, 2019-2029
Chart Kenya Perfume Market by Product Type, 2019-2029
Table Kenya Perfume Market by Price Range, 2019-2029
Chart Kenya Perfume Market by Price Range, CAGR Histórico e Previsão, 2019-2029
Chart Kenya Perfume Market by Price Range, 2019-2029
Table Kenya Perfume Market by Packaging, 2019-2029
Chart Kenya Perfume Market by Packaging, CAGR Histórico e Previsão, 2019-2029
Chart Kenya Perfume Market by Packaging, 2019-2029
Table Kenya Perfume Market by Distribution Channel, 2019-2029
Chart Kenya Perfume Market by Distribution Channel, CAGR Histórico e Previsão, 2019-2029
Chart Kenya Perfume Market by Distribution Channel, 2019-2029
Table Kenya Perfume Market Share (%), por empresas, 2019-2023
Chart Kenya Perfume Market, por empresas, 2023
Table Kenya Perfume Market Share (%), por marcas, 2019-2023
Chart Kenya Perfume Market, por marcas, 2023
Table Kenya – População (Milhões) e previsão
Table Kenya – Índice de preços ao consumidor (CPI) e previsão
Table Kenya – Produto interno bruto e previsão
Table Kenya Perfume Market: Gaste como proporção de PIB (%)
Table Kenya Perfume Market: Consumo per capita (População)
Empresas mencionadas
Wipro Limited
Winner Manufacturing (Aris Cosmetics)
Unilever plc
Swiss Arabian Perfumes Co. L.L.C
Sapil Perfumes Co. LLC.
Rasasi Perfumes Industry LLC
Meibao Cosmetics Co., Ltd.
Maurer & Wirtz GmbH & Co. KG
Mary Kay Inc.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Henkel AG & Co. KGaA
Groupe Arthes
Coty Inc.
Chris Adams Perfumes