The global home care market is projected to chart a steady upward trajectory through 2030, with market value expected to expand from USD 200.8 bilhão em 2025 para USD 281.6 billion, reflecting a compound annual growth rate of 7%. This growth underscores a structural shift in household consumption patterns, increasingly shaped by heightened hygiene awareness, evolving consumer expectations, and sustainability imperatives across both mature and emerging economies.
Demand is being propelled by the convergence of several macro trends. The COVID-19 pandemic has had a lasting impact on hygiene consciousness, embedding more frequent and rigorous cleaning routines into daily life. This behavioral shift continues to drive consistent demand across key categories such as surface care, laundry, and dishwashing, especially as consumers seek multifunctional, time-saving solutions that align with fast-paced lifestyles. In response, manufacturers are accelerating innovation in concentrated formulas, pre-dosed units, and automatic appliance-compatible formats that offer a blend of efficacy and convenience.
Ao mesmo tempo, environmental considerations are emerging as a dominant force shaping both product development and consumer choice. Across regions, there is growing traction for biodegradable ingredients, refillable packaging, and transparent labeling practices. Governments and retailers are reinforcing this trajectory with stricter regulations and shelf-space prioritization for eco-labelled products. This transition is particularly resonant among younger consumer segments, whose purchase decisions increasingly reflect values tied to health, transparency, and sustainability.
Digital retail infrastructure is amplifying these trends, enabling direct-to-consumer distribution models and personalized marketing strategies that emphasize clean ingredients, ethical sourcing, and performance efficacy. As e-commerce platforms expand their reach and sophistication, smaller brands with differentiated environmental propositions are gaining market access, intensifying competition in a traditionally brand-loyal category.
With rising global urbanization, increased dual-income households, and mounting environmental pressures, the home care industry is poised for continued transformation. Market participants that can reconcile affordability with innovation, and efficiency with sustainability, will be best positioned to capture share in a sector that is rapidly becoming both more competitive and more values-driven.
This report presents a thorough analysis and future outlook for the global home care market, covering historical data from 2020 para 2024 and forecasts up to 2030. It investigates market size, growth patterns, and segmented insights, revealing the trends transforming the industry. By dissecting critical aspects such as product type, packaging type, distribution channel and region, the report provides a comprehensive toolkit for understanding and capitalizing on market opportunities.
Destaques do relatório
This report presents a comprehensive dataset detailing the global home care market size from 2020 para 2030, com métricas relatadas em (Tons/USD). It includes actual historical data from 2020 para 2024 e projeções futuras através 2030, with CAGR analysis provided for both timeframes. The market is segmented by product type, packaging type, distribution channel and region, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Segmentação de Mercado
The global home care market is structured as follows:
Tipo de produto – por ex., purificadores de ar (ambientadores em aerossol, candle air fresheners, ambientadores de carro, ambientadores elétricos, ambientadores em gel, liquid air fresheners, outros), água sanitária, lavar louça (detergentes para lavar louça automática, aditivos para lavar louça, detergentes para lavar louça à mão), inseticidas domésticos (iscas, bobinas, inseticidas elétricos, sprays/aerossóis, outros), cuidados com a lavanderia (amaciantes de roupas, auxiliares de lavanderia, detergentes para a roupa, limpadores de tapetes/carpetes), polidores (polidor de chão, polidor de móveis, polidor de metal, graxa para sapatos), cuidado de superfície (limpadores de banheiro, descalers, desinfetantes, abridores de drenagem, limpadores de chão, limpadores de vidro, toalhetes de limpeza doméstica, limpadores de cozinha, limpadores multiuso, limpadores de forno, agentes de limpeza), cuidados com o banheiro (limpadores de cisterna, blocos de aro/líquidos, toilet cleaner tablets tablets/powders, líquidos/espuma de banheiro, outros)
Tipo de embalagem – por ex., embalagem flexível, vidro, metal, recipientes à base de papel, plástico rígido
Canal de distribuição – por ex., lojas de conveniência, venda direta, descontos, comércio eletrônico, lojas de mercadorias em geral, lojas de saúde e beleza, home product stores, hipermercados, pequenas mercearias, supermercados, clubes de armazém, outros
Região – por ex., Ásia-Pacífico, Europa, América latina, Oriente Médio e África, América do Norte
Macroeconômico & Indicadores Demográficos
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (IPC), Produto Interno Bruto (PIB), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Cenário Competitivo: Análise de participação de mercado
Updated market share data for major industry players in global home care market is included in the report, providing a snapshot of current competitive alignment. Key players covered include:
Alicorp S.A.A.
Amway Corporation
Bath & Body Works, Inc..
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltda.
Church & Dwight Co., Inc..
Empresa Colgate-Palmolive
Earth Corporation
Fabrica de Jabon La Corona S.A. de C.V.
Fumakilla Limited
Godrej Group
Gruppo Desa S.p.A.
Guangzhou Blue Moon Co., Ltda. (Blue Moon)
Guangzhou Liby Enterprise Group Co., Ltda.
Hayat Holding A.S.
Henkel AG & Co.. KGaA
Hutchison Whampoa Limited (HWL)
Industrias Alen, S.A.. de C.V.
JBS-Friboi
Kao Corporation
Kobayashi Pharmaceutical Co., Ltda.
LAB Industries OOO
LG Household & Health Care, Ltda.
Lion Corporation
Newell Brands Inc. (NWL)
Nice Group (AGV Products Corporation)
PT Wings Surya
Quimica Amparo Ltda.
Grupo Reckitt Benckiser plc (RB)
RSPL Ltd.
S. C. Johnson & Filho, Inc..
Sano-Bruno’s Enterprises Ltd.
The Bolton Group
The Clorox Company
O Procter & Empresa de jogos de azar (P&G)
Unilever PLC
Werner & Mertz GmbH
Whealthfields Lohmann Pte Ltd.
Esta seção ajuda as partes interessadas a avaliar a concentração do mercado, identificar oportunidades de parceria, e acompanhar mudanças na liderança.
Por que escolher este relatório?
Access accurate and up-to-date market size data for the global home care sector.
Obtenha insights granulares nos principais segmentos, incluindo tipo de produto, packaging type, distribution channel and region.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Compreender a dinâmica subjacente do mercado através de análises orientadas por especialistas dos motores de crescimento, barreiras, e mudanças estruturais.
Identifique áreas de investimento atraentes acompanhando categorias de rápido crescimento e padrões de consumo emergentes.
Avalie o cenário competitivo para apoiar o timing, posicionamento, e tomada de decisões estratégicas.
Inclui uma licença empresarial de usuário único sem taxas adicionais para distribuição interna.
Solicite uma amostra editada para visualizar a estrutura de dados e a qualidade da apresentação antes da compra.
Os resultados incluem
Relatório em PDF estruturado profissionalmente
Databook EXCEL completo com números anuais e segmentação multidimensional de 2020 para 2030
Índice
ÍNDICE
Principais conclusões
Segmentação de Mercado
Visão geral do mercado
Global Home Care Market – Análise do tipo de produto
Global Home Care Market – Análise do tipo de embalagem
Global Home Care Market – Análise do Canal de Distribuição
Global Home Care Market – Region Analysis
Análise de ações da empresa
Alicorp S.A.A.
Amway Corporation
Bath & Body Works, Inc..
Beyaz Kagit A.S.
Bombril S.A.
Cheerwin Group Co., Ltda.
Church & Dwight Co., Inc..
Empresa Colgate-Palmolive
Earth Corporation
…
Dados e previsões macroeconómicas
Metodologia de Pesquisa
Isenção de responsabilidade
FIGURAS E TABELAS
Table Global Home Care Market 2020-2030
Chart Global Home Care Market, Crescimento Líquido, 2020-2030
Chart Global Home Care Market, Taxas de crescimento, 2020-2030
Table Global Home Care Market by Product Type, 2020-2030
Chart Global Home Care Market by Product Type, Histórico e previsão CAGR, 2020-2030
Chart Global Home Care Market by Product Type, 2020-2030
Table Global Home Care Market by Packaging Type, 2020-2030
Chart Global Home Care Market by Packaging Type, Histórico e previsão CAGR, 2020-2030
Chart Global Home Care Market by Packaging Type, 2020-2030
Table Global Home Care Market by Distribution Channel, 2020-2030
Chart Global Home Care Market by Distribution Channel, Histórico e previsão CAGR, 2020-2030
Chart Global Home Care Market by Distribution Channel, 2020-2030
Table Global Home Care Market by Region, 2020-2030
Chart Global Home Care Market by Region, Histórico e previsão CAGR, 2020-2030
Chart Global Home Care Market by Region, 2020-2030
Table Global Home Care Market Share (%), por empresas, 2020-2024
Chart Global Home Care Market, por empresas, 2024
Table Global Home Care Market Share (%), por marcas, 2020-2024
Chart Global Home Care Market, por marcas, 2024
Table Global – População (Milhões) e Previsão
Table Global – Índice de Preços ao Consumidor (IPC) e Previsão
Table Global – Produto Interno Bruto e Previsão
Table Global Home Care Market: Gaste como proporção do PIB (%)
Table Global Home Care Market: Consumo per capita (População)